METHODOLOGICAL PRACTICES IN BUSINESS ADMINISTRATION: THE USE OF Q-METHODOLOGY AS A METHOD OF DIAGNOSING ORGANIZATIONAL CULTURE

• Autor(a) principal: Tomei, Patrícia Amélia
• Data de Publicação: 2013
• Outros Autores: Russo, Giuseppe Maria
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/71
• topic: organizational culture; organizational values; Q-methodology; Q-sort; merger and acquisition; cultura organizacional; valores organizacionais; metodologia-Q; Q-sort; fusão e aquisição

The search for organizational culture diagnostic methods has been intense in recent years, since this information has become increasingly important in defining change strategies. A variety of qualitative and quantitative methodologies can be found from the extensive organizational literature available; however, the Q-methodology (Brown, 1986) has been neglected. Thus the purpose of this paper: to apply Q-Methodology as an instrument in the analysis of the organizational hierarchy of values that serve as the framework for organizational culture. This research, based on a case study of a merger between two multinational companies, considered the difference between the legacy of the organizations’ cultures and their integration difficulties. It was concluded that the Q-methodology provided an opportunity to systematically investigate the subjectivity of the organizational culture of the companies analyzed, and that the flexibility of using it in depth for small samples can help in exploratory research with minimal interference from the researcher.