An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest

Detalhes bibliográficos
Autor(a) principal: Beal Partyka, Raul
Data de Publicação: 2020
Outros Autores: Lana, Jeferson, Bahia Gama, Marina Amado
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Administração (São Paulo. Online)
Texto Completo: https://raep.emnuvens.com.br/raep/article/view/1401
Resumo: This teaching case contextualizes the evolution and transformation of the Brazilian Financial System, with emphasis on the growth of the fintechs (technology-based financial companies)and the rupture of the moment of “quiet” of the big banks. With the emergence of Fintechs, the market share of major banks is threatened. The purpose of this case is to discuss the competitive market strategies of banks and Fintechs in the face of possible future scenarios, in particular, to analyze fintech strategies with a focus on corporate political activities in the form of influencing government, regulation and the System National Bank to gain access to the market. The case also allows us to evaluate the integration of market and non-market strategies, acting in the face of common interest, between fintechs and large banks. This is a real case within the Brazilian context. It can be used in undergraduate and postgraduate courses in Administration, Accounting, Economics, and Management. It can also be used in complementary courses, short courses or executive education, in subjects such as Government Relations and Institutional Relations and Nonmarket Strategy.
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spelling An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low InterestUm Olho no Peixe e Outro no Gato: Como as Fintechs Disputam Espaço com os Bancos em Época de Juros BaixosFintechsBanksCorporate Political ActivityStrategyFintechsBancosAtividade Política CorporativaEstratégiaThis teaching case contextualizes the evolution and transformation of the Brazilian Financial System, with emphasis on the growth of the fintechs (technology-based financial companies)and the rupture of the moment of “quiet” of the big banks. With the emergence of Fintechs, the market share of major banks is threatened. The purpose of this case is to discuss the competitive market strategies of banks and Fintechs in the face of possible future scenarios, in particular, to analyze fintech strategies with a focus on corporate political activities in the form of influencing government, regulation and the System National Bank to gain access to the market. The case also allows us to evaluate the integration of market and non-market strategies, acting in the face of common interest, between fintechs and large banks. This is a real case within the Brazilian context. It can be used in undergraduate and postgraduate courses in Administration, Accounting, Economics, and Management. It can also be used in complementary courses, short courses or executive education, in subjects such as Government Relations and Institutional Relations and Nonmarket Strategy.Este caso de ensino contextualiza a evolução e transformação do Sistema Financeiro brasileiro, com destaque para o crescimento das fintechs (empresas financeiras de base tecnológica)e ruptura do momento de “sossego” dos grandes bancos. Com o surgimento das fintechs, o market share dos grandes bancos passa a ser ameaçado. Com isso, este caso tem por objetivodiscutir as estratégias de mercado concorrenciais dos bancos e das fintechs frente aos cenários futuros possíveis, sobretudo, analisar as estratégias das fintechs com enfoque nas atividadespolíticas corporativas sob forma de influenciar o governo, a regulação e o Sistema Financeiro Nacional para obter acesso ao mercado. O caso ainda permite avaliar a integração das estratégiasde mercado e de não mercado, atuando frente a um interesse em comum, entre as fintechs e os grandes bancos. Trata-se de um caso real dentro do contexto brasileiro. Pode ser utilizado em cursos de graduação e de pós-graduação em Administração, Ciências Contábeis, Economia e Gestão. Ainda pode ser utilizado em cursos complementares, de curta duração ou educação executiva, em temáticas tais como Relações Governamentais e Relações Institucionais e Estratégia de Não Mercado.Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)2020-01-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdftext/htmlhttps://raep.emnuvens.com.br/raep/article/view/140110.13058/raep.2020.v21n1.1401Administração: Ensino e Pesquisa; Vol. 21 No. 1 (2020): January-April; 146-180Administração: Ensino e Pesquisa; v. 21 n. 1 (2020): Janeiro-Abril; 146-1802358-09172177-6083reponame:Administração (São Paulo. Online)instname:Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)instacron:ANGRADporenghttps://raep.emnuvens.com.br/raep/article/view/1401/pdfhttps://raep.emnuvens.com.br/raep/article/view/1401/pdf_1https://raep.emnuvens.com.br/raep/article/view/1401/htmlBeal Partyka, RaulLana, JefersonBahia Gama, Marina Amadoinfo:eu-repo/semantics/openAccess2020-10-29T14:42:44Zoai:ojs.raep.emnuvens.com.br:article/1401Revistahttp://angrad.org.br/revistaPRIhttps://raep.emnuvens.com.br/raep/oaiangrad@angrad.org.br||raep@angrad.org.br2358-09172177-6083opendoar:2020-10-29T14:42:44Administração (São Paulo. Online) - Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)false
dc.title.none.fl_str_mv An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
Um Olho no Peixe e Outro no Gato: Como as Fintechs Disputam Espaço com os Bancos em Época de Juros Baixos
title An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
spellingShingle An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
Beal Partyka, Raul
Fintechs
Banks
Corporate Political Activity
Strategy
Fintechs
Bancos
Atividade Política Corporativa
Estratégia
title_short An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
title_full An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
title_fullStr An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
title_full_unstemmed An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
title_sort An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest
author Beal Partyka, Raul
author_facet Beal Partyka, Raul
Lana, Jeferson
Bahia Gama, Marina Amado
author_role author
author2 Lana, Jeferson
Bahia Gama, Marina Amado
author2_role author
author
dc.contributor.author.fl_str_mv Beal Partyka, Raul
Lana, Jeferson
Bahia Gama, Marina Amado
dc.subject.por.fl_str_mv Fintechs
Banks
Corporate Political Activity
Strategy
Fintechs
Bancos
Atividade Política Corporativa
Estratégia
topic Fintechs
Banks
Corporate Political Activity
Strategy
Fintechs
Bancos
Atividade Política Corporativa
Estratégia
description This teaching case contextualizes the evolution and transformation of the Brazilian Financial System, with emphasis on the growth of the fintechs (technology-based financial companies)and the rupture of the moment of “quiet” of the big banks. With the emergence of Fintechs, the market share of major banks is threatened. The purpose of this case is to discuss the competitive market strategies of banks and Fintechs in the face of possible future scenarios, in particular, to analyze fintech strategies with a focus on corporate political activities in the form of influencing government, regulation and the System National Bank to gain access to the market. The case also allows us to evaluate the integration of market and non-market strategies, acting in the face of common interest, between fintechs and large banks. This is a real case within the Brazilian context. It can be used in undergraduate and postgraduate courses in Administration, Accounting, Economics, and Management. It can also be used in complementary courses, short courses or executive education, in subjects such as Government Relations and Institutional Relations and Nonmarket Strategy.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://raep.emnuvens.com.br/raep/article/view/1401
10.13058/raep.2020.v21n1.1401
url https://raep.emnuvens.com.br/raep/article/view/1401
identifier_str_mv 10.13058/raep.2020.v21n1.1401
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://raep.emnuvens.com.br/raep/article/view/1401/pdf
https://raep.emnuvens.com.br/raep/article/view/1401/pdf_1
https://raep.emnuvens.com.br/raep/article/view/1401/html
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
text/html
dc.publisher.none.fl_str_mv Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)
publisher.none.fl_str_mv Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)
dc.source.none.fl_str_mv Administração: Ensino e Pesquisa; Vol. 21 No. 1 (2020): January-April; 146-180
Administração: Ensino e Pesquisa; v. 21 n. 1 (2020): Janeiro-Abril; 146-180
2358-0917
2177-6083
reponame:Administração (São Paulo. Online)
instname:Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)
instacron:ANGRAD
instname_str Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)
instacron_str ANGRAD
institution ANGRAD
reponame_str Administração (São Paulo. Online)
collection Administração (São Paulo. Online)
repository.name.fl_str_mv Administração (São Paulo. Online) - Associação Nacional dos Cursos de Graduação em Administração (ANGRAD)
repository.mail.fl_str_mv angrad@angrad.org.br||raep@angrad.org.br
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