STRATEGY STUDIES: METHODOLOGICAL PRACTICES EMPLOYED BY BRAZILIAN RESEARCHERS

• Autor(a) principal: Colla, Julio Ernesto
• Data de Publicação: 2011
• Outros Autores: Reis, Júlio Adriano Ferreira dos, Kato, Heitor Takashi
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/163
• topic: methodological procedures in strategy; research strategy; Brazilian Academy of Management/BAM; strategy; procedimentos metodológicos em estratégia; pesquisa em estratégia; academia brasileira; estratégia

This article aims to investigate the methodological practices employed by Brazilian researchers studying strategy, with a focus on their choice of methodology to achieve the objectives of their research. The approach taken is largely qualitative, backed by straightforward statistical analysis. As such, this article is of a descriptive nature, with the intent to describe the characteristics of a given population or specific phenomenon. The research data consists solely of papers presented in the Strategy in Organizations Academic Division of the Annals of the Annual Meeting of the Brazilian Academy of Management/BAM (ANPAD) for 2007, 2008, 2009 and 2010. It was felt that the field of study is developing as regards methodological complexity. The research data suggest that a typically Brazilian Strategy study can be represented by the following methodological practices: a qualitative approach with the use of primary data, data collected through questionnaires, and practices of an exploratory nature with a temporal perspective of transversality.