The strategic design applied to internal startups of a non-technological company
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Data de Publicação: | 2022 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/621 |
Resumo: | This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects. |
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The strategic design applied to internal startups of a non-technological companyEl design estratégico aplicado a startups internas de una empresa no tecnológicaO design estratégico aplicado em startups internas de empresa de base não tecnológicaCultura da inovaçãoDesign EstratégicoStartups InternasCCulture of InnovationStrategic DesignInternal StartupsCultura de la innovaciónDesign EstratégicoStartups InternasThis article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.Este artículo tiene como objetivo presentar el design estratégico del marco consolidado de Startup Teams estructurado a lo largo del estudio de caso exploratorio con pruebas realizadas con empleados de SEBRAE/PE. Los Startup Teams son equipos formados por empleados de la institución, actuando a la manera de las startups (agilidad, co-creación, prototipado constante, modelos de negocio escalables) asociadas a un proceso de innovación abierta. Este framework permite tener una visión clara de todo el proceso de aprendizaje basado en proyectos y sus impactos en los conocimientos, habilidades y actitudes de los empleados de la institución, lo que puede servir de base para que otras empresas lo utilicen en sus proyectos de innovación.Este artigo visa apresentar o design estratégico do framework consolidado dos Startup Teams estruturado ao longo do estudo de caso exploratório com testes práticos realizados com os colaboradores do SEBRAE/PE. Os Startup Teams consistem em times formados por colaboradores internos da instituição, atuando segundo o modo das startups (agilidade, co-criação, prototipação constante, modelos de negócios escaláveis) associados a um processo de inovação aberta. Este framework possibilita ter uma visão clara de todo processo de aprendizagem ativa baseado em projetos e seus impactos nos conhecimentos, habilidades e atitudes dos colaboradores da instituição, que pode servir de base para outras empresas utilizarem em seus projetos de inovação.Universidade Anhambi Murumbi2022-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/62110.29147/datjournal.v7i2.621DAT Journal; Vol. 7 No. 2 (2022): Design, Art and Technology + Cesar School Dossier; 317-330DAT Journal; Vol. 7 Núm. 2 (2022): Diseño, Arte y Tecnología + Dossier Cesar School; 317-330DAT Journal; v. 7 n. 2 (2022): Design, Arte e Tecnologia + Dossiê Cesar School ; 317-3302526-178910.29147/datjournal.v7i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/621/441https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMelo, Thiago Suruagy deGomes, Carlos Henryque Pompeu2022-06-22T20:54:05Zoai:ojs.datjournal.anhembi.br:article/621Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-06-22T20:54:05DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
The strategic design applied to internal startups of a non-technological company El design estratégico aplicado a startups internas de una empresa no tecnológica O design estratégico aplicado em startups internas de empresa de base não tecnológica |
title |
The strategic design applied to internal startups of a non-technological company |
spellingShingle |
The strategic design applied to internal startups of a non-technological company Melo, Thiago Suruagy de Cultura da inovação Design Estratégico Startups Internas CCulture of Innovation Strategic Design Internal Startups Cultura de la innovación Design Estratégico Startups Internas |
title_short |
The strategic design applied to internal startups of a non-technological company |
title_full |
The strategic design applied to internal startups of a non-technological company |
title_fullStr |
The strategic design applied to internal startups of a non-technological company |
title_full_unstemmed |
The strategic design applied to internal startups of a non-technological company |
title_sort |
The strategic design applied to internal startups of a non-technological company |
author |
Melo, Thiago Suruagy de |
author_facet |
Melo, Thiago Suruagy de Gomes, Carlos Henryque Pompeu |
author_role |
author |
author2 |
Gomes, Carlos Henryque Pompeu |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Melo, Thiago Suruagy de Gomes, Carlos Henryque Pompeu |
dc.subject.por.fl_str_mv |
Cultura da inovação Design Estratégico Startups Internas CCulture of Innovation Strategic Design Internal Startups Cultura de la innovación Design Estratégico Startups Internas |
topic |
Cultura da inovação Design Estratégico Startups Internas CCulture of Innovation Strategic Design Internal Startups Cultura de la innovación Design Estratégico Startups Internas |
description |
This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/621 10.29147/datjournal.v7i2.621 |
url |
https://datjournal.anhembi.br/dat/article/view/621 |
identifier_str_mv |
10.29147/datjournal.v7i2.621 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/621/441 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 7 No. 2 (2022): Design, Art and Technology + Cesar School Dossier; 317-330 DAT Journal; Vol. 7 Núm. 2 (2022): Diseño, Arte y Tecnología + Dossier Cesar School; 317-330 DAT Journal; v. 7 n. 2 (2022): Design, Arte e Tecnologia + Dossiê Cesar School ; 317-330 2526-1789 10.29147/datjournal.v7i2 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
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1797239922262802432 |