The strategic design applied to internal startups of a non-technological company

Detalhes bibliográficos
Autor(a) principal: Melo, Thiago Suruagy de
Data de Publicação: 2022
Outros Autores: Gomes, Carlos Henryque Pompeu
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/621
Resumo: This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.
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spelling The strategic design applied to internal startups of a non-technological companyEl design estratégico aplicado a startups internas de una empresa no tecnológicaO design estratégico aplicado em startups internas de empresa de base não tecnológicaCultura da inovaçãoDesign EstratégicoStartups InternasCCulture of InnovationStrategic DesignInternal StartupsCultura de la innovaciónDesign EstratégicoStartups InternasThis article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.Este artículo tiene como objetivo presentar el design estratégico del marco consolidado de Startup Teams estructurado a lo largo del estudio de caso exploratorio con pruebas realizadas con empleados de SEBRAE/PE. Los Startup Teams son equipos formados por empleados de la institución, actuando a la manera de las startups (agilidad, co-creación, prototipado constante, modelos de negocio escalables) asociadas a un proceso de innovación abierta. Este framework permite tener una visión clara de todo el proceso de aprendizaje basado en proyectos y sus impactos en los conocimientos, habilidades y actitudes de los empleados de la institución, lo que puede servir de base para que otras empresas lo utilicen en sus proyectos de innovación.Este artigo visa apresentar o design estratégico do framework consolidado dos Startup Teams estruturado ao longo do estudo de caso exploratório com testes práticos realizados com os colaboradores do SEBRAE/PE. Os Startup Teams consistem em times formados por colaboradores internos da instituição, atuando segundo o modo das startups (agilidade, co-criação, prototipação constante, modelos de negócios escaláveis) associados a um processo de inovação aberta. Este framework possibilita ter uma visão clara de todo processo de aprendizagem ativa baseado em projetos e seus impactos nos conhecimentos, habilidades e atitudes dos colaboradores da instituição, que pode servir de base para outras empresas utilizarem em seus projetos de inovação.Universidade Anhambi Murumbi2022-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/62110.29147/datjournal.v7i2.621DAT Journal; Vol. 7 No. 2 (2022): Design, Art and Technology + Cesar School Dossier; 317-330DAT Journal; Vol. 7 Núm. 2 (2022): Diseño, Arte y Tecnología + Dossier Cesar School; 317-330DAT Journal; v. 7 n. 2 (2022): Design, Arte e Tecnologia + Dossiê Cesar School ; 317-3302526-178910.29147/datjournal.v7i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/621/441https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMelo, Thiago Suruagy deGomes, Carlos Henryque Pompeu2022-06-22T20:54:05Zoai:ojs.datjournal.anhembi.br:article/621Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-06-22T20:54:05DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv The strategic design applied to internal startups of a non-technological company
El design estratégico aplicado a startups internas de una empresa no tecnológica
O design estratégico aplicado em startups internas de empresa de base não tecnológica
title The strategic design applied to internal startups of a non-technological company
spellingShingle The strategic design applied to internal startups of a non-technological company
Melo, Thiago Suruagy de
Cultura da inovação
Design Estratégico
Startups Internas
CCulture of Innovation
Strategic Design
Internal Startups
Cultura de la innovación
Design Estratégico
Startups Internas
title_short The strategic design applied to internal startups of a non-technological company
title_full The strategic design applied to internal startups of a non-technological company
title_fullStr The strategic design applied to internal startups of a non-technological company
title_full_unstemmed The strategic design applied to internal startups of a non-technological company
title_sort The strategic design applied to internal startups of a non-technological company
author Melo, Thiago Suruagy de
author_facet Melo, Thiago Suruagy de
Gomes, Carlos Henryque Pompeu
author_role author
author2 Gomes, Carlos Henryque Pompeu
author2_role author
dc.contributor.author.fl_str_mv Melo, Thiago Suruagy de
Gomes, Carlos Henryque Pompeu
dc.subject.por.fl_str_mv Cultura da inovação
Design Estratégico
Startups Internas
CCulture of Innovation
Strategic Design
Internal Startups
Cultura de la innovación
Design Estratégico
Startups Internas
topic Cultura da inovação
Design Estratégico
Startups Internas
CCulture of Innovation
Strategic Design
Internal Startups
Cultura de la innovación
Design Estratégico
Startups Internas
description This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/621
10.29147/datjournal.v7i2.621
url https://datjournal.anhembi.br/dat/article/view/621
identifier_str_mv 10.29147/datjournal.v7i2.621
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/621/441
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 2 (2022): Design, Art and Technology + Cesar School Dossier; 317-330
DAT Journal; Vol. 7 Núm. 2 (2022): Diseño, Arte y Tecnología + Dossier Cesar School; 317-330
DAT Journal; v. 7 n. 2 (2022): Design, Arte e Tecnologia + Dossiê Cesar School ; 317-330
2526-1789
10.29147/datjournal.v7i2
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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