Design’s Role for the innovation process in the University

Detalhes bibliográficos
Autor(a) principal: Castro, Priscila P. O. A.
Data de Publicação: 2019
Outros Autores: de Magalhães, Claudio Freitas
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/115
Resumo: The globalization process makes the system linking producers and consumers more complex and extensive. The design has been increasingly used as a method or process for developing new products, concepts and strategies in ways that make companies more competitive. In recent years, the area of Design has been questioning the delimitations that specify this field, since it has interfaced with many other fields and becomes more interdisciplinary. The alliance and partnership of disconnected areas facilitated the creation of new interdisciplinary links, improving the understanding and mastery of their discoveries. In this way, what would be the role of Design within a university, as an independent discipline and as an articulator within a university? The article approaches innovation as the link between the university-company relationship and exposes how design has been inserted within an innovation model of a specific university.
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spelling Design’s Role for the innovation process in the UniversityEl papel del diseño en el proceso de innovación en la UniversidadO papel do design no processo de inovação na UniversidadeInovaçãoDesignParceriaInnovationDesignPartnershipThe globalization process makes the system linking producers and consumers more complex and extensive. The design has been increasingly used as a method or process for developing new products, concepts and strategies in ways that make companies more competitive. In recent years, the area of Design has been questioning the delimitations that specify this field, since it has interfaced with many other fields and becomes more interdisciplinary. The alliance and partnership of disconnected areas facilitated the creation of new interdisciplinary links, improving the understanding and mastery of their discoveries. In this way, what would be the role of Design within a university, as an independent discipline and as an articulator within a university? The article approaches innovation as the link between the university-company relationship and exposes how design has been inserted within an innovation model of a specific university.O processo de globalização torna o sistema de ligação entre produtores e consumidores mais complexo e extenso. O design tem sido cada vez mais utilizado como método ou processo para o desenvolvimento de novos produtos, conceitos e estratégias, de forma a tornar as empresas mais competitivas. Nos últimos anos, a área do Design vem questionando as delimitações que especificam esse campo, uma vez que ele tem interagido com muitos outros campos e se torna cada vez mais interdisciplinar. A aliança e parceria de áreas desconectadas facilitou a criação de novos vínculos interdisciplinares, melhorando a compreensão e o domínio de suas descobertas. A relação universidade-empresa é uma atividade estratégica no desenvolvimento de novas aplicações e o design é um processo e uma prática para encontrar e resolver problemas. Dessa maneira, qual seria o papel do Design dentro de uma universidade, como uma disciplina independente e como um articulador dentro de uma universidade? O artigo aborda a inovação como elo entrea relação universidade-empresa e expõe como o design vem se inserindo dentro de um modelo de inovação de uma universidade específica.Universidade Anhambi Murumbi2019-05-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/11510.29147/dat.v4i1.115DAT Journal; Vol. 4 No. 1 (2019): Scientific articles from the 13th Brazilian Congress on Research and Development in Design; 129-141DAT Journal; Vol. 4 Núm. 1 (2019): Artículos científicos del 13 ° Congreso Brasileño de Investigación y Desarrollo en Diseño; 129-141DAT Journal; v. 4 n. 1 (2019): Artigos do 13º Congresso Brasileiro em Pesquisa e Desenvolvimento em Design; 129-1412526-178910.29147/dat.v4i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/115/96Castro, Priscila P. O. A.de Magalhães, Claudio Freitasinfo:eu-repo/semantics/openAccess2020-06-08T22:00:27Zoai:ojs.datjournal.anhembi.br:article/115Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-08T22:00:27DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Design’s Role for the innovation process in the University
El papel del diseño en el proceso de innovación en la Universidad
O papel do design no processo de inovação na Universidade
title Design’s Role for the innovation process in the University
spellingShingle Design’s Role for the innovation process in the University
Castro, Priscila P. O. A.
Inovação
Design
Parceria
Innovation
Design
Partnership
title_short Design’s Role for the innovation process in the University
title_full Design’s Role for the innovation process in the University
title_fullStr Design’s Role for the innovation process in the University
title_full_unstemmed Design’s Role for the innovation process in the University
title_sort Design’s Role for the innovation process in the University
author Castro, Priscila P. O. A.
author_facet Castro, Priscila P. O. A.
de Magalhães, Claudio Freitas
author_role author
author2 de Magalhães, Claudio Freitas
author2_role author
dc.contributor.author.fl_str_mv Castro, Priscila P. O. A.
de Magalhães, Claudio Freitas
dc.subject.por.fl_str_mv Inovação
Design
Parceria
Innovation
Design
Partnership
topic Inovação
Design
Parceria
Innovation
Design
Partnership
description The globalization process makes the system linking producers and consumers more complex and extensive. The design has been increasingly used as a method or process for developing new products, concepts and strategies in ways that make companies more competitive. In recent years, the area of Design has been questioning the delimitations that specify this field, since it has interfaced with many other fields and becomes more interdisciplinary. The alliance and partnership of disconnected areas facilitated the creation of new interdisciplinary links, improving the understanding and mastery of their discoveries. In this way, what would be the role of Design within a university, as an independent discipline and as an articulator within a university? The article approaches innovation as the link between the university-company relationship and exposes how design has been inserted within an innovation model of a specific university.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/115
10.29147/dat.v4i1.115
url https://datjournal.anhembi.br/dat/article/view/115
identifier_str_mv 10.29147/dat.v4i1.115
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/115/96
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 4 No. 1 (2019): Scientific articles from the 13th Brazilian Congress on Research and Development in Design; 129-141
DAT Journal; Vol. 4 Núm. 1 (2019): Artículos científicos del 13 ° Congreso Brasileño de Investigación y Desarrollo en Diseño; 129-141
DAT Journal; v. 4 n. 1 (2019): Artigos do 13º Congresso Brasileiro em Pesquisa e Desenvolvimento em Design; 129-141
2526-1789
10.29147/dat.v4i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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