Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo

Detalhes bibliográficos
Autor(a) principal: Beatriz Saraiva Dinelli, Maria
Data de Publicação: 2020
Outros Autores: Portugal do Nascimento, Luís Cláudio
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/201
Resumo: This study aimed to understand how students’ school projects in a graphic design technical course in São Paulo in 2015 could reflect elements of the students’ visual repertoire. Through qualitative research, visual language components were mapped in the results of packaging projects in the Technical Course in Visual Communication at Senac-SP, seeking to identify and analyze visual culture aspects expressed in the projects. To this end, the corpus was sys­tematized and field observations analyzed, in addition to creating graphic and parametric analysis matrices. A relatively timid exploration of the full range of expressive design resources was noted, such as adoption of quite conventional vi­sual patterns. In semantic terms, a significant portion of the compositions evoked informality, reflecting the students’ personal experiences. Results of such exer­cises seem, then, to mirror students’ aesthetic preferences, repertoires and values, thus characterizing, even if only in part, the graphic memory of the Technical Course in Visual Communication at Senac-SP in 2015 and the idiosyncratic visual culture of that generation of students in that specific context.
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spelling Graphic analysis of results of projects developed by students in a graphic design technical course in São PauloAnálisis gráfico de resultados de proyectos desarrollados por alumnos en un curso técnico de diseño gráfico en São PauloAnálise gráfica de resultados de projetos desenvolvidos por alunos em um curso técnico de design gráfico em São PauloPedagogia de design para jovensensino técnico de designensino de comunicação visualmemória gráficacultura visualDesign pedagogy for young peopletechnical design educationteaching visual communicationgraphic memoryvisual culturePedagogía de diseño para jóvenesenseñanza técnica de diseñoenseñanza de comunicación visualmemoria gráficacultura visualThis study aimed to understand how students’ school projects in a graphic design technical course in São Paulo in 2015 could reflect elements of the students’ visual repertoire. Through qualitative research, visual language components were mapped in the results of packaging projects in the Technical Course in Visual Communication at Senac-SP, seeking to identify and analyze visual culture aspects expressed in the projects. To this end, the corpus was sys­tematized and field observations analyzed, in addition to creating graphic and parametric analysis matrices. A relatively timid exploration of the full range of expressive design resources was noted, such as adoption of quite conventional vi­sual patterns. In semantic terms, a significant portion of the compositions evoked informality, reflecting the students’ personal experiences. Results of such exer­cises seem, then, to mirror students’ aesthetic preferences, repertoires and values, thus characterizing, even if only in part, the graphic memory of the Technical Course in Visual Communication at Senac-SP in 2015 and the idiosyncratic visual culture of that generation of students in that specific context.El objetivo de la investigación fue comprender cómo los proyectos escola­res de alumnos de un curso técnico de diseño gráfico, en São Paulo, durante el 2015, podrían reflejar elementos de la cultura visual de los estudiantes. Por medio de un estudio cualitativo, se pretendió mapear los componentes de lenguaje visual en los resultados de proyectos sobre envases desarrollados en el Curso Técnico en Comu­nicación Visual, del Senac-SP, buscando identificar y analizar los elementos de la cultura visual expresada en los trabajos. Para ello se buscó sistematizar el corpus y analizar observaciones de campo, además de elaborar una matriz de análisis grá­fico y paramétrico. En los proyectos, se percibió un uso relativamente restringido de la gama de recursos expresivos del diseño, con la adopción de patrones visuales, en general, bastante convencionales. En términos semánticos, parte significativa de las composiciones aludía relajación e informalidad, reflejando experiencias per­sonales de los alumnos. Los resultados de estos ejercicios parecen reflejar las prefe­rencias estéticas, los repertorios y los valores de los estudiantes, caracterizando así, aunque sólo en parte, la memoria gráfica del Curso Técnico en Comunicación Visual, del Senac-SP, durante el 2015; y la cultura visual idiosincrática de esta generación de alumnos, en ese contexto específico.Este estudo objetivou compreender como projetos escolares de alu­nos de um curso técnico de design gráfico, em São Paulo, em 2015, poderiam refletir elementos da cultura visual dos discentes. Por meio de pesquisa qua­litativa, pretendeu-se mapear componentes de linguagem visual em resul­tados de projetos de embalagens no Curso Técnico em Comunicação Visual, no Senac-SP, buscando identificar e analisar os elementos da cultura visual expressa nos trabalhos. Para isto, procurou-se sistematizar o corpus, anali­sar observações de campo, além de elaborar uma matriz de análise gráfica e paramétrica. Nos projetos, percebeu-se exploração relativamente restrita da gama de recursos expressivos do design, com adoção de padrões visuais, em geral, bastante convencionais. Em termos semânticos, parte significativa das composições evocava descontração e informalidade, refletindo experiências pessoais dos alunos. Resultados de tais exercícios parecem, então, espelhar preferências estéticas, repertórios e valores dos discentes, caracterizando, assim, ainda que apenas em parte, a memória gráfica do Curso Técnico em Comunicação Visual, no Senac-SP, em 2015, e a cultura visual idiossincrática daquela geração de alunos, naquele contexto específico.Universidade Anhambi Murumbi2020-06-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/20110.29147/dat.v5i2.201DAT Journal; Vol. 5 No. 2 (2020): Ensino do Design e da Arte; 174-187DAT Journal; Vol. 5 Núm. 2 (2020): Ensino do Design e da Arte; 174-187DAT Journal; v. 5 n. 2 (2020): Ensino do Design e da Arte; 174-1872526-178910.29147/dat.v5i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/201/162Beatriz Saraiva Dinelli, Maria Portugal do Nascimento, Luís Cláudio info:eu-repo/semantics/openAccess2022-03-29T12:33:44Zoai:ojs.datjournal.anhembi.br:article/201Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-03-29T12:33:44DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
Análisis gráfico de resultados de proyectos desarrollados por alumnos en un curso técnico de diseño gráfico en São Paulo
Análise gráfica de resultados de projetos desenvolvidos por alunos em um curso técnico de design gráfico em São Paulo
title Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
spellingShingle Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
Beatriz Saraiva Dinelli, Maria
Pedagogia de design para jovens
ensino técnico de design
ensino de comunicação visual
memória gráfica
cultura visual
Design pedagogy for young people
technical design education
teaching visual communication
graphic memory
visual culture
Pedagogía de diseño para jóvenes
enseñanza técnica de diseño
enseñanza de comunicación visual
memoria gráfica
cultura visual
title_short Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
title_full Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
title_fullStr Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
title_full_unstemmed Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
title_sort Graphic analysis of results of projects developed by students in a graphic design technical course in São Paulo
author Beatriz Saraiva Dinelli, Maria
author_facet Beatriz Saraiva Dinelli, Maria
Portugal do Nascimento, Luís Cláudio
author_role author
author2 Portugal do Nascimento, Luís Cláudio
author2_role author
dc.contributor.author.fl_str_mv Beatriz Saraiva Dinelli, Maria
Portugal do Nascimento, Luís Cláudio
dc.subject.por.fl_str_mv Pedagogia de design para jovens
ensino técnico de design
ensino de comunicação visual
memória gráfica
cultura visual
Design pedagogy for young people
technical design education
teaching visual communication
graphic memory
visual culture
Pedagogía de diseño para jóvenes
enseñanza técnica de diseño
enseñanza de comunicación visual
memoria gráfica
cultura visual
topic Pedagogia de design para jovens
ensino técnico de design
ensino de comunicação visual
memória gráfica
cultura visual
Design pedagogy for young people
technical design education
teaching visual communication
graphic memory
visual culture
Pedagogía de diseño para jóvenes
enseñanza técnica de diseño
enseñanza de comunicación visual
memoria gráfica
cultura visual
description This study aimed to understand how students’ school projects in a graphic design technical course in São Paulo in 2015 could reflect elements of the students’ visual repertoire. Through qualitative research, visual language components were mapped in the results of packaging projects in the Technical Course in Visual Communication at Senac-SP, seeking to identify and analyze visual culture aspects expressed in the projects. To this end, the corpus was sys­tematized and field observations analyzed, in addition to creating graphic and parametric analysis matrices. A relatively timid exploration of the full range of expressive design resources was noted, such as adoption of quite conventional vi­sual patterns. In semantic terms, a significant portion of the compositions evoked informality, reflecting the students’ personal experiences. Results of such exer­cises seem, then, to mirror students’ aesthetic preferences, repertoires and values, thus characterizing, even if only in part, the graphic memory of the Technical Course in Visual Communication at Senac-SP in 2015 and the idiosyncratic visual culture of that generation of students in that specific context.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/201
10.29147/dat.v5i2.201
url https://datjournal.anhembi.br/dat/article/view/201
identifier_str_mv 10.29147/dat.v5i2.201
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/201/162
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 5 No. 2 (2020): Ensino do Design e da Arte; 174-187
DAT Journal; Vol. 5 Núm. 2 (2020): Ensino do Design e da Arte; 174-187
DAT Journal; v. 5 n. 2 (2020): Ensino do Design e da Arte; 174-187
2526-1789
10.29147/dat.v5i2
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
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instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
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reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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