Retail Design and shopping experience in phygital spaces – Theory and practice

Detalhes bibliográficos
Autor(a) principal: Sanzi, Gianpietro
Data de Publicação: 2023
Outros Autores: Cattani, Airton, Scherer, Fabiano
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
DOI: 10.29147/datjournal.v8i2.709
Texto Completo: https://datjournal.anhembi.br/dat/article/view/709
Resumo: The purpose of this psaper is to bring to discussion some subsidies for retail design decisions, considering the reflections regarding some shopping experience at phygital stores. In other words, brick-and-mortar stores that include digital technologies. The study starts from a bibliographic review about retail design and shopping experience at these stores. The output of this work has been analyzed and compared to retailers statements and professional retail designers, during the 2022 Latin American event for the retail sector, last September (2022). The testimonies confirm the integration necessity of the emerging technologies with the traditional stores in order to improve the consumer experience and reflect empirically the theoretical recommendations related to retail design.
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spelling Retail Design and shopping experience in phygital spaces – Theory and practiceDiseño Retail y experiencia de compra en espacios fígital – Teoría y prácticaDesign de varejo e experiência de compra em espaços figitais – teoria e práticaDesign de VarejoExperiência de CompraVarejo FigitalRetail DesignShopping ExperiencePhygital RetailDiseño RetailExperiencia de CompraRetail PhygitalThe purpose of this psaper is to bring to discussion some subsidies for retail design decisions, considering the reflections regarding some shopping experience at phygital stores. In other words, brick-and-mortar stores that include digital technologies. The study starts from a bibliographic review about retail design and shopping experience at these stores. The output of this work has been analyzed and compared to retailers statements and professional retail designers, during the 2022 Latin American event for the retail sector, last September (2022). The testimonies confirm the integration necessity of the emerging technologies with the traditional stores in order to improve the consumer experience and reflect empirically the theoretical recommendations related to retail design.Este artículo trae subsidios para decisiones sobre proyectos de diseño retail, a partir de reflexiones sobre la experiencia de compra de usuarios en tiendas phygital, es decir, tiendas físicas que agregan tecnologías digitales. El estudio se basa en una revisión de la literatura sobre el diseño minorista y la experiencia de compra en estas tiendas. Los datos obtenidos en la revisión fueron analizados y comparados con testimonios de minoristas y profesionales del retail design durante un evento latinoamericano del sector, realizado en septiembre de 2022. Los testimonios confirman la necesidad de integrar tecnologías emergentes en las tiendas físicas para mejorar la experiencia del consumidor y reflejan, en la práctica a menudo empírica, lo que las teorías recomiendan en relación con el diseño minorista.Este artigo traz subsídios para as decisões de projetos de design de varejo, a partir de reflexões sobre experiência de compra de usuários em lojas figitais, ou seja, lojas físicas que agregam tecnologias digitais. O estudo é fundamentado por uma revisão de literatura sobre design de varejo e experiência de compra nessas lojas. Os dados obtidos na revisão foram analisados e confrontados com depoimentos de varejistas e profissionais em design de varejo durante evento latino-americano do setor, realizado em setembro 2022. Os depoimentos confirmam a necessidade de integrar tecnologias emergentes às lojas físicas para aprimorar a experiência do consumidor e refletem, na prática muitas vezes empírica, o que as teorias recomendam em relação ao design de varejo.Universidade Anhambi Murumbi2023-06-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/70910.29147/datjournal.v8i2.709DAT Journal; Vol. 8 No. 2 (2023): DESIGN, ART AND TECHNOLOGY + DIGITAL LITERATURE DOSSIER; 78-94DAT Journal; Vol. 8 Núm. 2 (2023): DISEÑO, ARTE Y TECNOLOGÍA + DOSSIER LITERATURA DIGITAL; 78-94DAT Journal; v. 8 n. 2 (2023): DESIGN, ARTE E TECNOLOGIA + DOSSIÊ LITERATURA DIGITAL; 78-942526-178910.29147/datjournal.v8i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/709/531Copyright (c) 2023 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSanzi, GianpietroCattani, AirtonScherer, Fabiano2023-06-29T20:22:57Zoai:ojs.datjournal.anhembi.br:article/709Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2023-06-29T20:22:57DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Retail Design and shopping experience in phygital spaces – Theory and practice
Diseño Retail y experiencia de compra en espacios fígital – Teoría y práctica
Design de varejo e experiência de compra em espaços figitais – teoria e prática
title Retail Design and shopping experience in phygital spaces – Theory and practice
spellingShingle Retail Design and shopping experience in phygital spaces – Theory and practice
Retail Design and shopping experience in phygital spaces – Theory and practice
Sanzi, Gianpietro
Design de Varejo
Experiência de Compra
Varejo Figital
Retail Design
Shopping Experience
Phygital Retail
Diseño Retail
Experiencia de Compra
Retail Phygital
Sanzi, Gianpietro
Design de Varejo
Experiência de Compra
Varejo Figital
Retail Design
Shopping Experience
Phygital Retail
Diseño Retail
Experiencia de Compra
Retail Phygital
title_short Retail Design and shopping experience in phygital spaces – Theory and practice
title_full Retail Design and shopping experience in phygital spaces – Theory and practice
title_fullStr Retail Design and shopping experience in phygital spaces – Theory and practice
Retail Design and shopping experience in phygital spaces – Theory and practice
title_full_unstemmed Retail Design and shopping experience in phygital spaces – Theory and practice
Retail Design and shopping experience in phygital spaces – Theory and practice
title_sort Retail Design and shopping experience in phygital spaces – Theory and practice
author Sanzi, Gianpietro
author_facet Sanzi, Gianpietro
Sanzi, Gianpietro
Cattani, Airton
Scherer, Fabiano
Cattani, Airton
Scherer, Fabiano
author_role author
author2 Cattani, Airton
Scherer, Fabiano
author2_role author
author
dc.contributor.author.fl_str_mv Sanzi, Gianpietro
Cattani, Airton
Scherer, Fabiano
dc.subject.por.fl_str_mv Design de Varejo
Experiência de Compra
Varejo Figital
Retail Design
Shopping Experience
Phygital Retail
Diseño Retail
Experiencia de Compra
Retail Phygital
topic Design de Varejo
Experiência de Compra
Varejo Figital
Retail Design
Shopping Experience
Phygital Retail
Diseño Retail
Experiencia de Compra
Retail Phygital
description The purpose of this psaper is to bring to discussion some subsidies for retail design decisions, considering the reflections regarding some shopping experience at phygital stores. In other words, brick-and-mortar stores that include digital technologies. The study starts from a bibliographic review about retail design and shopping experience at these stores. The output of this work has been analyzed and compared to retailers statements and professional retail designers, during the 2022 Latin American event for the retail sector, last September (2022). The testimonies confirm the integration necessity of the emerging technologies with the traditional stores in order to improve the consumer experience and reflect empirically the theoretical recommendations related to retail design.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/709
10.29147/datjournal.v8i2.709
url https://datjournal.anhembi.br/dat/article/view/709
identifier_str_mv 10.29147/datjournal.v8i2.709
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/709/531
dc.rights.driver.fl_str_mv Copyright (c) 2023 DAT Journal
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 DAT Journal
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 8 No. 2 (2023): DESIGN, ART AND TECHNOLOGY + DIGITAL LITERATURE DOSSIER; 78-94
DAT Journal; Vol. 8 Núm. 2 (2023): DISEÑO, ARTE Y TECNOLOGÍA + DOSSIER LITERATURA DIGITAL; 78-94
DAT Journal; v. 8 n. 2 (2023): DESIGN, ARTE E TECNOLOGIA + DOSSIÊ LITERATURA DIGITAL; 78-94
2526-1789
10.29147/datjournal.v8i2
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
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instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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dc.identifier.doi.none.fl_str_mv 10.29147/datjournal.v8i2.709

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