The design aspect of retail environment design and the omnichannel strategy

Detalhes bibliográficos
Autor(a) principal: Silva, Rodrigo Souza da
Data de Publicação: 2022
Outros Autores: Rocha, Augusto César Barreto
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/473
Resumo: This research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel con­cept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail.
id ANHE-1_65818ae3e74de6ef8b62b6512637b89b
oai_identifier_str oai:ojs.datjournal.anhembi.br:article/473
network_acronym_str ANHE-1
network_name_str DATJournal
repository_id_str
spelling The design aspect of retail environment design and the omnichannel strategyDimensión proyectual del diseño del entorno retail y la estrategia omnicanalDimensão projetual do design de ambiente de varejo e a estratégia OmnichannelOmnichannelRetail designAmbiente de varejoOmnichannelRetail DesignRetail EnvironmentOmnichannelRetail designEntornos ComercialesThis research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel con­cept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail.Esta investigación tiene como objetivo presentar procesos y herramien­tas para guiar a los arquitectos o diseñadores en el desarrollo de proyectos de diseño para entornos de venta al por menor que tengan en cuenta la estrategia empresarial de la marca de venta al por menor, la experiencia del cliente y el concepto de omnicanalidad. Este repertorio ofrecerá una base para que los profe­sionales actúen como mediadores de este proceso con mayor asertividad. A través de una investigación bibliográfica y una revisión sistemática, se seleccionaron investigaciones contemporáneas alineadas con la dinámica teórico-práctica re­querida por el sector minorista, la de presentar resultados basados en la planifi­cación estratégica. El resultado de este artículo sirve de marco para la elaboración de modelos de desarrollo de proyectos de diseño para entornos comerciales.Esta pesquisa tem por objetivo apresentar processos e ferramentas que orientem arquitetos ou designers no desenvolvimento de projetos de design de ambientes de varejo que considerem a estratégia de negócios da marca varejista, a experiência do cliente e o conceito de omnichannel. Este repertório oferecerá base para os profissionais atuarem como mediadores deste processo com maior assertividade. Por meio de pesquisa bibliográfica e revisão assistemática, foram selecionadas pesquisas contemporâneas alinha­das à dinâmica teórico-prática que o setor do varejo exige, a de apresentar resultados baseados em planejamentos estratégicos associados às múltiplas demandas do mercado contemporâneo. O resultado deste artigo serve de es­trutura para elaboração de modelos de desenvolvimento de projetos de de­sign de ambientes de varejo.Universidade Anhambi Murumbi2022-03-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/47310.29147/datjournal.v7i1.473DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 233-244DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 233-244DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 233-2442526-178910.29147/datjournal.v7i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/473/404Copyright (c) 2022 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilva, Rodrigo Souza daRocha, Augusto César Barreto2022-04-01T17:04:59Zoai:ojs.datjournal.anhembi.br:article/473Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-04-01T17:04:59DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv The design aspect of retail environment design and the omnichannel strategy
Dimensión proyectual del diseño del entorno retail y la estrategia omnicanal
Dimensão projetual do design de ambiente de varejo e a estratégia Omnichannel
title The design aspect of retail environment design and the omnichannel strategy
spellingShingle The design aspect of retail environment design and the omnichannel strategy
Silva, Rodrigo Souza da
Omnichannel
Retail design
Ambiente de varejo
Omnichannel
Retail Design
Retail Environment
Omnichannel
Retail design
Entornos Comerciales
title_short The design aspect of retail environment design and the omnichannel strategy
title_full The design aspect of retail environment design and the omnichannel strategy
title_fullStr The design aspect of retail environment design and the omnichannel strategy
title_full_unstemmed The design aspect of retail environment design and the omnichannel strategy
title_sort The design aspect of retail environment design and the omnichannel strategy
author Silva, Rodrigo Souza da
author_facet Silva, Rodrigo Souza da
Rocha, Augusto César Barreto
author_role author
author2 Rocha, Augusto César Barreto
author2_role author
dc.contributor.author.fl_str_mv Silva, Rodrigo Souza da
Rocha, Augusto César Barreto
dc.subject.por.fl_str_mv Omnichannel
Retail design
Ambiente de varejo
Omnichannel
Retail Design
Retail Environment
Omnichannel
Retail design
Entornos Comerciales
topic Omnichannel
Retail design
Ambiente de varejo
Omnichannel
Retail Design
Retail Environment
Omnichannel
Retail design
Entornos Comerciales
description This research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel con­cept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/473
10.29147/datjournal.v7i1.473
url https://datjournal.anhembi.br/dat/article/view/473
identifier_str_mv 10.29147/datjournal.v7i1.473
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/473/404
dc.rights.driver.fl_str_mv Copyright (c) 2022 DAT Journal
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 DAT Journal
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 233-244
DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 233-244
DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 233-244
2526-1789
10.29147/datjournal.v7i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
_version_ 1797239921800380416

Registros relacionados