The design aspect of retail environment design and the omnichannel strategy
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Data de Publicação: | 2022 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/473 |
Resumo: | This research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel concept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail. |
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The design aspect of retail environment design and the omnichannel strategyDimensión proyectual del diseño del entorno retail y la estrategia omnicanalDimensão projetual do design de ambiente de varejo e a estratégia OmnichannelOmnichannelRetail designAmbiente de varejoOmnichannelRetail DesignRetail EnvironmentOmnichannelRetail designEntornos ComercialesThis research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel concept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail.Esta investigación tiene como objetivo presentar procesos y herramientas para guiar a los arquitectos o diseñadores en el desarrollo de proyectos de diseño para entornos de venta al por menor que tengan en cuenta la estrategia empresarial de la marca de venta al por menor, la experiencia del cliente y el concepto de omnicanalidad. Este repertorio ofrecerá una base para que los profesionales actúen como mediadores de este proceso con mayor asertividad. A través de una investigación bibliográfica y una revisión sistemática, se seleccionaron investigaciones contemporáneas alineadas con la dinámica teórico-práctica requerida por el sector minorista, la de presentar resultados basados en la planificación estratégica. El resultado de este artículo sirve de marco para la elaboración de modelos de desarrollo de proyectos de diseño para entornos comerciales.Esta pesquisa tem por objetivo apresentar processos e ferramentas que orientem arquitetos ou designers no desenvolvimento de projetos de design de ambientes de varejo que considerem a estratégia de negócios da marca varejista, a experiência do cliente e o conceito de omnichannel. Este repertório oferecerá base para os profissionais atuarem como mediadores deste processo com maior assertividade. Por meio de pesquisa bibliográfica e revisão assistemática, foram selecionadas pesquisas contemporâneas alinhadas à dinâmica teórico-prática que o setor do varejo exige, a de apresentar resultados baseados em planejamentos estratégicos associados às múltiplas demandas do mercado contemporâneo. O resultado deste artigo serve de estrutura para elaboração de modelos de desenvolvimento de projetos de design de ambientes de varejo.Universidade Anhambi Murumbi2022-03-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/47310.29147/datjournal.v7i1.473DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 233-244DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 233-244DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 233-2442526-178910.29147/datjournal.v7i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/473/404Copyright (c) 2022 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilva, Rodrigo Souza daRocha, Augusto César Barreto2022-04-01T17:04:59Zoai:ojs.datjournal.anhembi.br:article/473Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-04-01T17:04:59DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
The design aspect of retail environment design and the omnichannel strategy Dimensión proyectual del diseño del entorno retail y la estrategia omnicanal Dimensão projetual do design de ambiente de varejo e a estratégia Omnichannel |
title |
The design aspect of retail environment design and the omnichannel strategy |
spellingShingle |
The design aspect of retail environment design and the omnichannel strategy Silva, Rodrigo Souza da Omnichannel Retail design Ambiente de varejo Omnichannel Retail Design Retail Environment Omnichannel Retail design Entornos Comerciales |
title_short |
The design aspect of retail environment design and the omnichannel strategy |
title_full |
The design aspect of retail environment design and the omnichannel strategy |
title_fullStr |
The design aspect of retail environment design and the omnichannel strategy |
title_full_unstemmed |
The design aspect of retail environment design and the omnichannel strategy |
title_sort |
The design aspect of retail environment design and the omnichannel strategy |
author |
Silva, Rodrigo Souza da |
author_facet |
Silva, Rodrigo Souza da Rocha, Augusto César Barreto |
author_role |
author |
author2 |
Rocha, Augusto César Barreto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Rodrigo Souza da Rocha, Augusto César Barreto |
dc.subject.por.fl_str_mv |
Omnichannel Retail design Ambiente de varejo Omnichannel Retail Design Retail Environment Omnichannel Retail design Entornos Comerciales |
topic |
Omnichannel Retail design Ambiente de varejo Omnichannel Retail Design Retail Environment Omnichannel Retail design Entornos Comerciales |
description |
This research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel concept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/473 10.29147/datjournal.v7i1.473 |
url |
https://datjournal.anhembi.br/dat/article/view/473 |
identifier_str_mv |
10.29147/datjournal.v7i1.473 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/473/404 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 DAT Journal https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 DAT Journal https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier; 233-244 DAT Journal; Vol. 7 Núm. 1 (2022): Arte, Diseño y Tecnología + Dossier UFAM; 233-244 DAT Journal; v. 7 n. 1 (2022): Arte, Design e Tecnologia + Dossiê UFAM; 233-244 2526-1789 10.29147/datjournal.v7i1 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
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1797239921800380416 |