Allusive and interpretative typographic approach in prose book design

Detalhes bibliográficos
Autor(a) principal: Pierro de Camargo, Iara
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/14
Resumo: There are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text.
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spelling Allusive and interpretative typographic approach in prose book designEnfoque tipográfico alusivo e interpretativo del diseño de libros en prosaAbordagem tipográfica alusiva e interpretativa em design de livros em prosadesign de livrostipografiatipografia alusivabook designtypographyallusive typographyThere are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text.Há duas principais abordagens para a escolha tipográfica de livros em prosa: uma abordagem funcional, que leva em consideração aspectos práticos como legibilidade, leiturabilidade e neutralidade (para que essa escolha não interfira na leitura); e uma abordagem mais subjetiva e interpretativa, que busca estabelecer relações semânticas entre o texto e as formas ou questões históricas e culturais de uma família tipográfica. Essa abordagem pode privilegiar aspectos como alusão (tipografia alusiva), atmosfera, entre outros. Neste artigo, apresentamos a argumentação de críticos, designers e tipógrafos sobre escolhas tipográficas de livros de prosa que vão além de questões funcionais, e três estudos de caso em que os designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling e Elaine Ramos usaram a tipografia para estabelecer relações semânticas com o texto.Universidade Anhambi Murumbi2016-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/1410.29147/2526-1789.DAT.2016v1i1p90-106DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 90-106DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 90-106DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 90-1062526-178910.29147/dat.v1i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/14/9Pierro de Camargo, Iarainfo:eu-repo/semantics/openAccess2020-06-09T14:16:00Zoai:ojs.datjournal.anhembi.br:article/14Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-09T14:16DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv Allusive and interpretative typographic approach in prose book design
Enfoque tipográfico alusivo e interpretativo del diseño de libros en prosa
Abordagem tipográfica alusiva e interpretativa em design de livros em prosa
title Allusive and interpretative typographic approach in prose book design
spellingShingle Allusive and interpretative typographic approach in prose book design
Pierro de Camargo, Iara
design de livros
tipografia
tipografia alusiva
book design
typography
allusive typography
title_short Allusive and interpretative typographic approach in prose book design
title_full Allusive and interpretative typographic approach in prose book design
title_fullStr Allusive and interpretative typographic approach in prose book design
title_full_unstemmed Allusive and interpretative typographic approach in prose book design
title_sort Allusive and interpretative typographic approach in prose book design
author Pierro de Camargo, Iara
author_facet Pierro de Camargo, Iara
author_role author
dc.contributor.author.fl_str_mv Pierro de Camargo, Iara
dc.subject.por.fl_str_mv design de livros
tipografia
tipografia alusiva
book design
typography
allusive typography
topic design de livros
tipografia
tipografia alusiva
book design
typography
allusive typography
description There are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text.
publishDate 2016
dc.date.none.fl_str_mv 2016-11-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/14
10.29147/2526-1789.DAT.2016v1i1p90-106
url https://datjournal.anhembi.br/dat/article/view/14
identifier_str_mv 10.29147/2526-1789.DAT.2016v1i1p90-106
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/14/9
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 90-106
DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 90-106
DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 90-106
2526-1789
10.29147/dat.v1i1
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:ANHEMBI
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str ANHEMBI
institution ANHEMBI
reponame_str DATJournal
collection DATJournal
repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
_version_ 1797239920617586688

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