Allusive and interpretative typographic approach in prose book design
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/14 |
Resumo: | There are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text. |
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Allusive and interpretative typographic approach in prose book designEnfoque tipográfico alusivo e interpretativo del diseño de libros en prosaAbordagem tipográfica alusiva e interpretativa em design de livros em prosadesign de livrostipografiatipografia alusivabook designtypographyallusive typographyThere are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text.Há duas principais abordagens para a escolha tipográfica de livros em prosa: uma abordagem funcional, que leva em consideração aspectos práticos como legibilidade, leiturabilidade e neutralidade (para que essa escolha não interfira na leitura); e uma abordagem mais subjetiva e interpretativa, que busca estabelecer relações semânticas entre o texto e as formas ou questões históricas e culturais de uma família tipográfica. Essa abordagem pode privilegiar aspectos como alusão (tipografia alusiva), atmosfera, entre outros. Neste artigo, apresentamos a argumentação de críticos, designers e tipógrafos sobre escolhas tipográficas de livros de prosa que vão além de questões funcionais, e três estudos de caso em que os designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling e Elaine Ramos usaram a tipografia para estabelecer relações semânticas com o texto.Universidade Anhambi Murumbi2016-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/1410.29147/2526-1789.DAT.2016v1i1p90-106DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 90-106DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 90-106DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 90-1062526-178910.29147/dat.v1i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/14/9Pierro de Camargo, Iarainfo:eu-repo/semantics/openAccess2020-06-09T14:16:00Zoai:ojs.datjournal.anhembi.br:article/14Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-09T14:16DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
Allusive and interpretative typographic approach in prose book design Enfoque tipográfico alusivo e interpretativo del diseño de libros en prosa Abordagem tipográfica alusiva e interpretativa em design de livros em prosa |
title |
Allusive and interpretative typographic approach in prose book design |
spellingShingle |
Allusive and interpretative typographic approach in prose book design Pierro de Camargo, Iara design de livros tipografia tipografia alusiva book design typography allusive typography |
title_short |
Allusive and interpretative typographic approach in prose book design |
title_full |
Allusive and interpretative typographic approach in prose book design |
title_fullStr |
Allusive and interpretative typographic approach in prose book design |
title_full_unstemmed |
Allusive and interpretative typographic approach in prose book design |
title_sort |
Allusive and interpretative typographic approach in prose book design |
author |
Pierro de Camargo, Iara |
author_facet |
Pierro de Camargo, Iara |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pierro de Camargo, Iara |
dc.subject.por.fl_str_mv |
design de livros tipografia tipografia alusiva book design typography allusive typography |
topic |
design de livros tipografia tipografia alusiva book design typography allusive typography |
description |
There are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-11-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/14 10.29147/2526-1789.DAT.2016v1i1p90-106 |
url |
https://datjournal.anhembi.br/dat/article/view/14 |
identifier_str_mv |
10.29147/2526-1789.DAT.2016v1i1p90-106 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/14/9 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 1 No. 1 (2016): Typography and its relationship with design, art, and technology; 90-106 DAT Journal; Vol. 1 Núm. 1 (2016): La tipografía y su relación con el diseño, el arte y la tecnología; 90-106 DAT Journal; v. 1 n. 1 (2016): A tipografia e sua relação com o design, arte e tecnologia; 90-106 2526-1789 10.29147/dat.v1i1 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
_version_ |
1797239920617586688 |