Paraíba Crafts: A study on identity and territory in Associations of craftswomen of Paraíba

• Autor(a) principal: Albuquerque dos Anjos, Raissa
• Data de Publicação: 2021
• Outros Autores: Marcel de Arruda Torres, Pablo, Barros da Mota Silveira, Nathalie
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: DATJournal
• Texto Completo: https://datjournal.anhembi.br/dat/article/view/335
• topic: Artesanato, Território, Identidade, Políticas Públicas; Craft, Territory, Identity, Public Policies; Artesanía, Territorio, Identidad, Políticas Públicas

With the movement to revitalize the Brazilian handicrafts in the 1990s encouraged by public policies, craft activity becomes attractive to the economic and cultural sector in the country. Based on the assumption that craft production is benefited by the organization of craftsmen in associations and cooperatives, this research investigates the effects of associativism in the development of Paraiba handicrafts from the perspective of the craftsman. Through a multiple case study in four Associations of Craftswomen, the research reveals a handicraft that is established in the territory as a reflection of assistentialist and marketing approaches applied by the public sector, being influenced by the economic sector and neglected as a cultural activity.