Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts

Detalhes bibliográficos
Autor(a) principal: GUIZI, Alan Aparecido
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do ANHEMBI
Texto Completo: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1711
Resumo: The 80% increase in corporate travel recorded between 2006 and 2012, indicated by the Economic Index of Corporate Travel - IEVC (ALAGEV,2013) demonstrates the potential of the enterprise mobility market by means of research meetings at the Universidade Anhembi Morumbi (Brazil),has brought to light research that includes business events, which caused the interest of companies related to hospitality. Thus, this study aimed at "noting the effects of hospitality insertion inside Bourbon hotels and their stakeholders in hosting corporate events." The research also pursued the following specific objectives: a) to check whether there is hospitality between the hotel and its stakeholders of corporate events; b) to identify whether the inclusion of hospitality in the relationship between hotel and stakeholders (internal and external) creates an environment of mutual trust that contributes to business improvement; c) to discuss the hospitality in services as a competitiveness factor in hosting corporate events inside the researched hotels. Therefore, the following issue was established: "What are the benefits of the inclusion of Hospitality between Bourbon Hotels and Resorts and its stakeholders when holding corporate events? ". The following proposals were considered; (P1) The hospitality in the relationship between hotel and corporate events of stakeholders contributes to revenue generation, increased flow of customers and attracts new business; (P2) The insertion of hospitality in the relationship with stakeholders, both internal (employers or employees) and external (partner companies or customers) creates an environment of mutual trust, motivating them to carry out actions in both short and long term; (P3) Holding events highlights the infrastructure and hospitality of the hotel-based network services, which are considered as its competitive factors, attracting market demands to book other events in their premises that end up resulting in financial increase. It is an exploratory research, which had its methodology based on literature articles, dissertations, theses, books, texts, online and mass media, with special attention to those dating from the last five years, among other sources. After the development of the theoretical work, the study of multiple case studies was carried out, after the preparation of the protocol suggested by Yin (2010), which previewed the use of semi-structured interviews. Those interviews were transcribed with the elimination of errors and grammatical language vices, and were carried out according to each subject’s availability, as well as technical visits to the chosen hotels. Content analysis was also adopted, according to Bardin (2011), for encoding and theming of interview, reflected in the plan preparation, and also later for interpreting the interviews speech. As study objects, three units of Bourbon Hotels and Resorts were chosen: Bourbon Cataratas Convention & Spa Resort (Foz do Iguaçu, Paraná, Brazil), Bourbon Curitiba Convention Hotel (Curitiba, Parana, Brazil), and Bourbon Atibaia Convention & Spa Resort (Atibaia, São Paulo, Brazil). Eventually, the three propositions analyzedwere taken, since the hospitality of hotel chain and its stakeholders generate competitiveness for the hospitality organization by creating a relationship based on mutual trust, which attracts the possibility of agreements, new events and financial results.
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spelling Wada, Elizabeth Kyokohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4382552Y2GUIZI, Alan Aparecido2018-10-17T16:06:06Z2015-08-27GUIZI, Alan Aparecido. Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts. 2015. 251 f. Dissertação( Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1711The 80% increase in corporate travel recorded between 2006 and 2012, indicated by the Economic Index of Corporate Travel - IEVC (ALAGEV,2013) demonstrates the potential of the enterprise mobility market by means of research meetings at the Universidade Anhembi Morumbi (Brazil),has brought to light research that includes business events, which caused the interest of companies related to hospitality. Thus, this study aimed at "noting the effects of hospitality insertion inside Bourbon hotels and their stakeholders in hosting corporate events." The research also pursued the following specific objectives: a) to check whether there is hospitality between the hotel and its stakeholders of corporate events; b) to identify whether the inclusion of hospitality in the relationship between hotel and stakeholders (internal and external) creates an environment of mutual trust that contributes to business improvement; c) to discuss the hospitality in services as a competitiveness factor in hosting corporate events inside the researched hotels. Therefore, the following issue was established: "What are the benefits of the inclusion of Hospitality between Bourbon Hotels and Resorts and its stakeholders when holding corporate events? ". The following proposals were considered; (P1) The hospitality in the relationship between hotel and corporate events of stakeholders contributes to revenue generation, increased flow of customers and attracts new business; (P2) The insertion of hospitality in the relationship with stakeholders, both internal (employers or employees) and external (partner companies or customers) creates an environment of mutual trust, motivating them to carry out actions in both short and long term; (P3) Holding events highlights the infrastructure and hospitality of the hotel-based network services, which are considered as its competitive factors, attracting market demands to book other events in their premises that end up resulting in financial increase. It is an exploratory research, which had its methodology based on literature articles, dissertations, theses, books, texts, online and mass media, with special attention to those dating from the last five years, among other sources. After the development of the theoretical work, the study of multiple case studies was carried out, after the preparation of the protocol suggested by Yin (2010), which previewed the use of semi-structured interviews. Those interviews were transcribed with the elimination of errors and grammatical language vices, and were carried out according to each subject’s availability, as well as technical visits to the chosen hotels. Content analysis was also adopted, according to Bardin (2011), for encoding and theming of interview, reflected in the plan preparation, and also later for interpreting the interviews speech. As study objects, three units of Bourbon Hotels and Resorts were chosen: Bourbon Cataratas Convention & Spa Resort (Foz do Iguaçu, Paraná, Brazil), Bourbon Curitiba Convention Hotel (Curitiba, Parana, Brazil), and Bourbon Atibaia Convention & Spa Resort (Atibaia, São Paulo, Brazil). Eventually, the three propositions analyzedwere taken, since the hospitality of hotel chain and its stakeholders generate competitiveness for the hospitality organization by creating a relationship based on mutual trust, which attracts the possibility of agreements, new events and financial results.O crescimento de 80% em viagens corporativas registrado entre os anos de 2006 a 2012, apontado pelo Índice Econômico de Viagens Corporativas - IEVC (ALAGEV, 2013), demonstra o potencial do mercado de mobilidade corporativa que, por meio de encontros de pesquisa realizados na Universidade Anhembi Morumbi, trouxe luz à pesquisa incluindo os eventos empresariais, os quais despertaram o interesse de empresas vinculadas ao sistema de hospitalidade. Sendo assim, objetivou-se por meio deste estudo, “constatar os efeitos da inserção da hospitalidade entre os hotéis Bourbon e seus stakeholders na realização de eventos corporativos”. A pesquisa buscou, também, alcançar os seguintes objetivos específicos: a) constatar se existe hospitalidade entre hotel e seus stakeholders de eventos corporativos; b) identificar se a inserção da hospitalidade no relacionamento entre hotel e stakeholders (internos e externos) cria um ambiente de confiança mútua que contribua para o incremento de negócios; c) Discutir a hospitalidade contida em serviços como fator de competitividade na hospedagem de eventos corporativos nos hotéis pesquisados. Desse modo, estabeleceu-se como problemática: “quais são os benefícios da inserção da hospitalidade entre Bourbon Hotéis e Resorts e seus stakeholders na realização de eventos corporativos? ”. As seguintes proposições foram consideradas; (P1) A hospitalidade na relação entre hotel e stakeholders de eventos corporativos, contribuem com a geração de receita, aumento do fluxo de clientes e atração de novos negócios; (P2) A inserção da hospitalidade no relacionamento com stakeholders, tanto internos (colaboradores ou funcionários) quanto externos (empresas parceiras ou clientes) cria o ambiente de confiança mútua, motivando-os à realização de ações em conjunto em curto e longo prazos; (P3) A realização de eventos evidencia a infraestrutura e os serviços da rede hoteleira baseados em hospitalidade, tidas como seu fator de competitividade, atraindo a demanda do.Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-17T14:25:03Z No. of bitstreams: 1 Alan Aparecido Guizi.pdf: 3824590 bytes, checksum: 38ce4860e6b4086e8d8cbf523a5c248f (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-17T16:03:04Z (GMT) No. of bitstreams: 1 Alan Aparecido Guizi.pdf: 3824590 bytes, checksum: 38ce4860e6b4086e8d8cbf523a5c248f (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-17T16:05:27Z (GMT) No. of bitstreams: 1 Alan Aparecido Guizi.pdf: 3824590 bytes, checksum: 38ce4860e6b4086e8d8cbf523a5c248f (MD5)Made available in DSpace on 2018-10-17T16:06:06Z (GMT). No. of bitstreams: 1 Alan Aparecido Guizi.pdf: 3824590 bytes, checksum: 38ce4860e6b4086e8d8cbf523a5c248f (MD5) Previous issue date: 2015-08-27Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Anhembi MorumbiPrograma de Pós-Graduação Mestrado em HospitalidadeUAMBrasilUniversidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto SensuHotelaria; Hospitalidade - Serviços; Estudo de casos; Público-alvoHospitality; Stakeholders; Corporate mobility; Hotel ManagementCIENCIAS SOCIAIS APLICADASStakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resortsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis79604485488195044146006006006003930158860712739524-19880619442701333922075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do ANHEMBIinstname:Universidade Anhembi Morumbiinstacron:ANHEMBILICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1711/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALAlan Aparecido Guizi.pdfAlan Aparecido Guizi.pdfapplication/pdf3824590http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1711/2/Alan+Aparecido+Guizi.pdf38ce4860e6b4086e8d8cbf523a5c248fMD52TEDE/1711oai:sitios.anhembi.br:TEDE/17112018-10-17 13:06:06.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http://sitios.anhembi.br/oai/requestopendoar:null2020-06-06 09:54:14.553Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbifalse
dc.title.por.fl_str_mv Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
title Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
spellingShingle Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
GUIZI, Alan Aparecido
Hotelaria; Hospitalidade - Serviços; Estudo de casos; Público-alvo
Hospitality; Stakeholders; Corporate mobility; Hotel Management
CIENCIAS SOCIAIS APLICADAS
title_short Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
title_full Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
title_fullStr Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
title_full_unstemmed Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
title_sort Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts
author GUIZI, Alan Aparecido
author_facet GUIZI, Alan Aparecido
author_role author
dc.contributor.advisor1.fl_str_mv Wada, Elizabeth Kyoko
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4382552Y2
dc.contributor.author.fl_str_mv GUIZI, Alan Aparecido
contributor_str_mv Wada, Elizabeth Kyoko
dc.subject.por.fl_str_mv Hotelaria; Hospitalidade - Serviços; Estudo de casos; Público-alvo
topic Hotelaria; Hospitalidade - Serviços; Estudo de casos; Público-alvo
Hospitality; Stakeholders; Corporate mobility; Hotel Management
CIENCIAS SOCIAIS APLICADAS
dc.subject.eng.fl_str_mv Hospitality; Stakeholders; Corporate mobility; Hotel Management
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS
dc.description.sponsorship.fl_txt_mv Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
dc.description.abstract.por.fl_txt_mv The 80% increase in corporate travel recorded between 2006 and 2012, indicated by the Economic Index of Corporate Travel - IEVC (ALAGEV,2013) demonstrates the potential of the enterprise mobility market by means of research meetings at the Universidade Anhembi Morumbi (Brazil),has brought to light research that includes business events, which caused the interest of companies related to hospitality. Thus, this study aimed at "noting the effects of hospitality insertion inside Bourbon hotels and their stakeholders in hosting corporate events." The research also pursued the following specific objectives: a) to check whether there is hospitality between the hotel and its stakeholders of corporate events; b) to identify whether the inclusion of hospitality in the relationship between hotel and stakeholders (internal and external) creates an environment of mutual trust that contributes to business improvement; c) to discuss the hospitality in services as a competitiveness factor in hosting corporate events inside the researched hotels. Therefore, the following issue was established: "What are the benefits of the inclusion of Hospitality between Bourbon Hotels and Resorts and its stakeholders when holding corporate events? ". The following proposals were considered; (P1) The hospitality in the relationship between hotel and corporate events of stakeholders contributes to revenue generation, increased flow of customers and attracts new business; (P2) The insertion of hospitality in the relationship with stakeholders, both internal (employers or employees) and external (partner companies or customers) creates an environment of mutual trust, motivating them to carry out actions in both short and long term; (P3) Holding events highlights the infrastructure and hospitality of the hotel-based network services, which are considered as its competitive factors, attracting market demands to book other events in their premises that end up resulting in financial increase. It is an exploratory research, which had its methodology based on literature articles, dissertations, theses, books, texts, online and mass media, with special attention to those dating from the last five years, among other sources. After the development of the theoretical work, the study of multiple case studies was carried out, after the preparation of the protocol suggested by Yin (2010), which previewed the use of semi-structured interviews. Those interviews were transcribed with the elimination of errors and grammatical language vices, and were carried out according to each subject’s availability, as well as technical visits to the chosen hotels. Content analysis was also adopted, according to Bardin (2011), for encoding and theming of interview, reflected in the plan preparation, and also later for interpreting the interviews speech. As study objects, three units of Bourbon Hotels and Resorts were chosen: Bourbon Cataratas Convention & Spa Resort (Foz do Iguaçu, Paraná, Brazil), Bourbon Curitiba Convention Hotel (Curitiba, Parana, Brazil), and Bourbon Atibaia Convention & Spa Resort (Atibaia, São Paulo, Brazil). Eventually, the three propositions analyzedwere taken, since the hospitality of hotel chain and its stakeholders generate competitiveness for the hospitality organization by creating a relationship based on mutual trust, which attracts the possibility of agreements, new events and financial results.
O crescimento de 80% em viagens corporativas registrado entre os anos de 2006 a 2012, apontado pelo Índice Econômico de Viagens Corporativas - IEVC (ALAGEV, 2013), demonstra o potencial do mercado de mobilidade corporativa que, por meio de encontros de pesquisa realizados na Universidade Anhembi Morumbi, trouxe luz à pesquisa incluindo os eventos empresariais, os quais despertaram o interesse de empresas vinculadas ao sistema de hospitalidade. Sendo assim, objetivou-se por meio deste estudo, “constatar os efeitos da inserção da hospitalidade entre os hotéis Bourbon e seus stakeholders na realização de eventos corporativos”. A pesquisa buscou, também, alcançar os seguintes objetivos específicos: a) constatar se existe hospitalidade entre hotel e seus stakeholders de eventos corporativos; b) identificar se a inserção da hospitalidade no relacionamento entre hotel e stakeholders (internos e externos) cria um ambiente de confiança mútua que contribua para o incremento de negócios; c) Discutir a hospitalidade contida em serviços como fator de competitividade na hospedagem de eventos corporativos nos hotéis pesquisados. Desse modo, estabeleceu-se como problemática: “quais são os benefícios da inserção da hospitalidade entre Bourbon Hotéis e Resorts e seus stakeholders na realização de eventos corporativos? ”. As seguintes proposições foram consideradas; (P1) A hospitalidade na relação entre hotel e stakeholders de eventos corporativos, contribuem com a geração de receita, aumento do fluxo de clientes e atração de novos negócios; (P2) A inserção da hospitalidade no relacionamento com stakeholders, tanto internos (colaboradores ou funcionários) quanto externos (empresas parceiras ou clientes) cria o ambiente de confiança mútua, motivando-os à realização de ações em conjunto em curto e longo prazos; (P3) A realização de eventos evidencia a infraestrutura e os serviços da rede hoteleira baseados em hospitalidade, tidas como seu fator de competitividade, atraindo a demanda do.
description The 80% increase in corporate travel recorded between 2006 and 2012, indicated by the Economic Index of Corporate Travel - IEVC (ALAGEV,2013) demonstrates the potential of the enterprise mobility market by means of research meetings at the Universidade Anhembi Morumbi (Brazil),has brought to light research that includes business events, which caused the interest of companies related to hospitality. Thus, this study aimed at "noting the effects of hospitality insertion inside Bourbon hotels and their stakeholders in hosting corporate events." The research also pursued the following specific objectives: a) to check whether there is hospitality between the hotel and its stakeholders of corporate events; b) to identify whether the inclusion of hospitality in the relationship between hotel and stakeholders (internal and external) creates an environment of mutual trust that contributes to business improvement; c) to discuss the hospitality in services as a competitiveness factor in hosting corporate events inside the researched hotels. Therefore, the following issue was established: "What are the benefits of the inclusion of Hospitality between Bourbon Hotels and Resorts and its stakeholders when holding corporate events? ". The following proposals were considered; (P1) The hospitality in the relationship between hotel and corporate events of stakeholders contributes to revenue generation, increased flow of customers and attracts new business; (P2) The insertion of hospitality in the relationship with stakeholders, both internal (employers or employees) and external (partner companies or customers) creates an environment of mutual trust, motivating them to carry out actions in both short and long term; (P3) Holding events highlights the infrastructure and hospitality of the hotel-based network services, which are considered as its competitive factors, attracting market demands to book other events in their premises that end up resulting in financial increase. It is an exploratory research, which had its methodology based on literature articles, dissertations, theses, books, texts, online and mass media, with special attention to those dating from the last five years, among other sources. After the development of the theoretical work, the study of multiple case studies was carried out, after the preparation of the protocol suggested by Yin (2010), which previewed the use of semi-structured interviews. Those interviews were transcribed with the elimination of errors and grammatical language vices, and were carried out according to each subject’s availability, as well as technical visits to the chosen hotels. Content analysis was also adopted, according to Bardin (2011), for encoding and theming of interview, reflected in the plan preparation, and also later for interpreting the interviews speech. As study objects, three units of Bourbon Hotels and Resorts were chosen: Bourbon Cataratas Convention & Spa Resort (Foz do Iguaçu, Paraná, Brazil), Bourbon Curitiba Convention Hotel (Curitiba, Parana, Brazil), and Bourbon Atibaia Convention & Spa Resort (Atibaia, São Paulo, Brazil). Eventually, the three propositions analyzedwere taken, since the hospitality of hotel chain and its stakeholders generate competitiveness for the hospitality organization by creating a relationship based on mutual trust, which attracts the possibility of agreements, new events and financial results.
publishDate 2015
dc.date.issued.fl_str_mv 2015-08-27
dc.date.accessioned.fl_str_mv 2018-10-17T16:06:06Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
status_str publishedVersion
format masterThesis
dc.identifier.citation.fl_str_mv GUIZI, Alan Aparecido. Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts. 2015. 251 f. Dissertação( Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.
dc.identifier.uri.fl_str_mv http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1711
identifier_str_mv GUIZI, Alan Aparecido. Stakeholders, eventos corporativos e hospitalidade: estudo de casos múltiplos em bourbon hotéis e resorts. 2015. 251 f. Dissertação( Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.
url http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1711
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