Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos

Detalhes bibliográficos
Autor(a) principal: GOLDENBERG, Cintia
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do ANHEMBI
Texto Completo: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1722
Resumo: This research addresses the corporate mobility, the displacement of people motivated by work on behalf of an organization and the relationships between different stakeholders participating in this process. This mobility is becoming increasingly present in the national and international business landscape, driven by globalization, the internationalization of the economy and the growth of emerging economies. In these countries, the entry of large numbers of people in the middle class brought with it a new profile of employee and corporate traveler. The research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Within this context, this research has as main objective to understand the relationship between the management of the hospitality experience, the provision of services in corporate mobility and competitiveness. It also aims to know the demands of the emerging middle class as business traveler; understand the hospitality in the relationship between the stakeholders involved in the corporate mobility of the emerging middle class and examine how the host company meets the specific needs of the emerging middle class traveler on the corporate mobility. Based on the described objectives, the research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Three propositions will be tested: (P1) identifying the demands of the emerging middle class travelers with regard to the dimensions of hospitality facilitates the correct provision of services in the corporate mobility process; (P2) there is a hospitality relationship between the stakeholders of the enterprise mobility process and the organization and (P3) as the organization assumes the host role in the corporate mobility process of the emerging middle class and meets the specific needs of these travelers it becomes more competitive. The research methodology is an empirical, qualitative- quantitative and exploratory research, adopting the multiple case study method as proposed by Yin (2005). The collection of evidences will be held through bibliographic research, documents and through interviews and survey. The proposed research protocol was developed with the characterization method proposed by Bardin (1977), which will serve as a basis for further content analysis of the content generated by the interviews and survey.
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spelling Wada, Elizabeth Kyokohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4366846A5GOLDENBERG, Cintia2019-04-03T15:47:38Z2016-08-04GOLDENBERG, Cintia. Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos. 2016. 266 f. Dissertação( Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1722This research addresses the corporate mobility, the displacement of people motivated by work on behalf of an organization and the relationships between different stakeholders participating in this process. This mobility is becoming increasingly present in the national and international business landscape, driven by globalization, the internationalization of the economy and the growth of emerging economies. In these countries, the entry of large numbers of people in the middle class brought with it a new profile of employee and corporate traveler. The research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Within this context, this research has as main objective to understand the relationship between the management of the hospitality experience, the provision of services in corporate mobility and competitiveness. It also aims to know the demands of the emerging middle class as business traveler; understand the hospitality in the relationship between the stakeholders involved in the corporate mobility of the emerging middle class and examine how the host company meets the specific needs of the emerging middle class traveler on the corporate mobility. Based on the described objectives, the research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Three propositions will be tested: (P1) identifying the demands of the emerging middle class travelers with regard to the dimensions of hospitality facilitates the correct provision of services in the corporate mobility process; (P2) there is a hospitality relationship between the stakeholders of the enterprise mobility process and the organization and (P3) as the organization assumes the host role in the corporate mobility process of the emerging middle class and meets the specific needs of these travelers it becomes more competitive. The research methodology is an empirical, qualitative- quantitative and exploratory research, adopting the multiple case study method as proposed by Yin (2005). The collection of evidences will be held through bibliographic research, documents and through interviews and survey. The proposed research protocol was developed with the characterization method proposed by Bardin (1977), which will serve as a basis for further content analysis of the content generated by the interviews and survey.A presente pesquisa aborda a mobilidade corporativa, deslocamentos de pessoas motivados por trabalho em nome de uma dada organização e as relações existentes entre diferentes stakeholders que participam desse processo. Essa mobilidade vem se tornando cada vez mais presente no cenário empresarial nacional e internacional, impulsionado pela globalização, pela internacionalização da economia e pelo crescimento de economias emergentes. Nesses países, o ingresso de grandes contingentes de pessoas na classe média trouxe consigo um novo perfil de trabalhador e de viajante corporativo. A problemática da pesquisa estabelece-se como a seguinte questão: De que forma a gestão das experiências de hospitalidade no processo de prestação de serviços na mobilidade corporativa contribui com a competitividade? Dentro desse contexto, essa pesquisa tem como objetivo geral compreender a relação entre gestão de experiências de hospitalidade, prestação de serviços na mobilidade corporativa e competitividade. Busca-se também conhecer as demandas da nova classe média enquanto viajante de negócios; compreender a hospitalidade na relação entre os stakeholders envolvidos na mobilidade corporativa da nova classe média e analisar de que forma a empresa anfitriã atende as necessidades específicas do viajante da nova classe média na mobilidade corporativa. Três proposições foram testadas :(P1) a identificação das demandas dos viajantes da nova classe média no que se refere às dimensões da hospitalidade facilita a correta prestação de serviços no processo de mobilidade corporativa; (P2) existe uma relação de hospitalidade entre os stakeholders do processo de mobilidade corporativa e a organização e (P3) a partir do momento em que a organização assume o papel de anfitriã no processo de mobilidade corporativa da nova classe média e atende as necessidades específicas desses viajantes, essa organização torna-se mais competitiva. Como método, optou-se por uma pesquisa empírica, qualitativa - quantitativa e de caráter exploratório, com adoção do método de estudo de casos múltiplos conforme proposto por Yin (2005). O levantamento de evidências foi realizado de forma bibliográfica, documental e por meio de entrevistas e survey. O protocolo proposto para pesquisa foi elaborado a partir de método de caracterização proposto por Bardin (1977), que serviu como base para a posterior análise do conteúdo gerado pelas entrevistas e surveySubmitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-10-22T19:29:10Z No. of bitstreams: 1 Cintia Goldenberg.pdf: 5352635 bytes, checksum: e6e6724b03d207af934664e00590bf7d (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-04-03T14:47:25Z (GMT) No. of bitstreams: 1 Cintia Goldenberg.pdf: 5352635 bytes, checksum: e6e6724b03d207af934664e00590bf7d (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-04-03T14:56:12Z (GMT) No. of bitstreams: 1 Cintia Goldenberg.pdf: 5352635 bytes, checksum: e6e6724b03d207af934664e00590bf7d (MD5)Made available in DSpace on 2019-04-03T15:47:38Z (GMT). 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dc.title.por.fl_str_mv Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
title Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
spellingShingle Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
GOLDENBERG, Cintia
Hotelaria; Competitividade; Hospitalidade; Serviços ao cliente; Classe média
Corporate Mobility; Hospitality; Stakeholders; Competitiveness; Emerging Middle Class
CIENCIAS SOCIAIS APLICADAS
title_short Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
title_full Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
title_fullStr Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
title_full_unstemmed Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
title_sort Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos
author GOLDENBERG, Cintia
author_facet GOLDENBERG, Cintia
author_role author
dc.contributor.advisor1.fl_str_mv Wada, Elizabeth Kyoko
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4366846A5
dc.contributor.author.fl_str_mv GOLDENBERG, Cintia
contributor_str_mv Wada, Elizabeth Kyoko
dc.subject.por.fl_str_mv Hotelaria; Competitividade; Hospitalidade; Serviços ao cliente; Classe média
topic Hotelaria; Competitividade; Hospitalidade; Serviços ao cliente; Classe média
Corporate Mobility; Hospitality; Stakeholders; Competitiveness; Emerging Middle Class
CIENCIAS SOCIAIS APLICADAS
dc.subject.eng.fl_str_mv Corporate Mobility; Hospitality; Stakeholders; Competitiveness; Emerging Middle Class
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS
dc.description.sponsorship.fl_txt_mv Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
dc.description.abstract.por.fl_txt_mv This research addresses the corporate mobility, the displacement of people motivated by work on behalf of an organization and the relationships between different stakeholders participating in this process. This mobility is becoming increasingly present in the national and international business landscape, driven by globalization, the internationalization of the economy and the growth of emerging economies. In these countries, the entry of large numbers of people in the middle class brought with it a new profile of employee and corporate traveler. The research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Within this context, this research has as main objective to understand the relationship between the management of the hospitality experience, the provision of services in corporate mobility and competitiveness. It also aims to know the demands of the emerging middle class as business traveler; understand the hospitality in the relationship between the stakeholders involved in the corporate mobility of the emerging middle class and examine how the host company meets the specific needs of the emerging middle class traveler on the corporate mobility. Based on the described objectives, the research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Three propositions will be tested: (P1) identifying the demands of the emerging middle class travelers with regard to the dimensions of hospitality facilitates the correct provision of services in the corporate mobility process; (P2) there is a hospitality relationship between the stakeholders of the enterprise mobility process and the organization and (P3) as the organization assumes the host role in the corporate mobility process of the emerging middle class and meets the specific needs of these travelers it becomes more competitive. The research methodology is an empirical, qualitative- quantitative and exploratory research, adopting the multiple case study method as proposed by Yin (2005). The collection of evidences will be held through bibliographic research, documents and through interviews and survey. The proposed research protocol was developed with the characterization method proposed by Bardin (1977), which will serve as a basis for further content analysis of the content generated by the interviews and survey.
A presente pesquisa aborda a mobilidade corporativa, deslocamentos de pessoas motivados por trabalho em nome de uma dada organização e as relações existentes entre diferentes stakeholders que participam desse processo. Essa mobilidade vem se tornando cada vez mais presente no cenário empresarial nacional e internacional, impulsionado pela globalização, pela internacionalização da economia e pelo crescimento de economias emergentes. Nesses países, o ingresso de grandes contingentes de pessoas na classe média trouxe consigo um novo perfil de trabalhador e de viajante corporativo. A problemática da pesquisa estabelece-se como a seguinte questão: De que forma a gestão das experiências de hospitalidade no processo de prestação de serviços na mobilidade corporativa contribui com a competitividade? Dentro desse contexto, essa pesquisa tem como objetivo geral compreender a relação entre gestão de experiências de hospitalidade, prestação de serviços na mobilidade corporativa e competitividade. Busca-se também conhecer as demandas da nova classe média enquanto viajante de negócios; compreender a hospitalidade na relação entre os stakeholders envolvidos na mobilidade corporativa da nova classe média e analisar de que forma a empresa anfitriã atende as necessidades específicas do viajante da nova classe média na mobilidade corporativa. Três proposições foram testadas :(P1) a identificação das demandas dos viajantes da nova classe média no que se refere às dimensões da hospitalidade facilita a correta prestação de serviços no processo de mobilidade corporativa; (P2) existe uma relação de hospitalidade entre os stakeholders do processo de mobilidade corporativa e a organização e (P3) a partir do momento em que a organização assume o papel de anfitriã no processo de mobilidade corporativa da nova classe média e atende as necessidades específicas desses viajantes, essa organização torna-se mais competitiva. Como método, optou-se por uma pesquisa empírica, qualitativa - quantitativa e de caráter exploratório, com adoção do método de estudo de casos múltiplos conforme proposto por Yin (2005). O levantamento de evidências foi realizado de forma bibliográfica, documental e por meio de entrevistas e survey. O protocolo proposto para pesquisa foi elaborado a partir de método de caracterização proposto por Bardin (1977), que serviu como base para a posterior análise do conteúdo gerado pelas entrevistas e survey
description This research addresses the corporate mobility, the displacement of people motivated by work on behalf of an organization and the relationships between different stakeholders participating in this process. This mobility is becoming increasingly present in the national and international business landscape, driven by globalization, the internationalization of the economy and the growth of emerging economies. In these countries, the entry of large numbers of people in the middle class brought with it a new profile of employee and corporate traveler. The research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Within this context, this research has as main objective to understand the relationship between the management of the hospitality experience, the provision of services in corporate mobility and competitiveness. It also aims to know the demands of the emerging middle class as business traveler; understand the hospitality in the relationship between the stakeholders involved in the corporate mobility of the emerging middle class and examine how the host company meets the specific needs of the emerging middle class traveler on the corporate mobility. Based on the described objectives, the research question is: how does the management of hospitality experience in the provision of services in corporate mobility contributes to competitiveness? Three propositions will be tested: (P1) identifying the demands of the emerging middle class travelers with regard to the dimensions of hospitality facilitates the correct provision of services in the corporate mobility process; (P2) there is a hospitality relationship between the stakeholders of the enterprise mobility process and the organization and (P3) as the organization assumes the host role in the corporate mobility process of the emerging middle class and meets the specific needs of these travelers it becomes more competitive. The research methodology is an empirical, qualitative- quantitative and exploratory research, adopting the multiple case study method as proposed by Yin (2005). The collection of evidences will be held through bibliographic research, documents and through interviews and survey. The proposed research protocol was developed with the characterization method proposed by Bardin (1977), which will serve as a basis for further content analysis of the content generated by the interviews and survey.
publishDate 2016
dc.date.issued.fl_str_mv 2016-08-04
dc.date.accessioned.fl_str_mv 2019-04-03T15:47:38Z
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dc.identifier.citation.fl_str_mv GOLDENBERG, Cintia. Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos. 2016. 266 f. Dissertação( Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.
dc.identifier.uri.fl_str_mv http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1722
identifier_str_mv GOLDENBERG, Cintia. Mobilidade corporativa, relações de hospitalidade entre Stakeholders e a nova classe média: um estudo de casos múltiplos. 2016. 266 f. Dissertação( Programa de Pós-Graduação Mestrado em Hospitalidade) - Universidade Anhembi Morumbi, São Paulo.
url http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1722
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language por
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dc.relation.sponsorship.fl_str_mv 2075167498588264571
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Universidade Anhembi Morumbi
dc.publisher.program.fl_str_mv Programa de Pós-Graduação Mestrado em Hospitalidade
dc.publisher.initials.fl_str_mv UAM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
publisher.none.fl_str_mv Universidade Anhembi Morumbi
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