Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo

Detalhes bibliográficos
Autor(a) principal: Nikolaus, Simone Fernandes
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do ANHEMBI
Texto Completo: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1766
Resumo: This research presents the discussion about the combination of craft techniques and digital technologies – considered as a hybrid process – that appears as a trend in the field of Brazilian graphic design. From the theoretical resources about techniques, concepts, design fundamentals and design methodologies applied in the case studies, it is hypothesized that, given the homogenization often provided by the exclusive use of digital technologies, many designers resort to the use of artisanal techniques as a resource of differentiated creation, that allows to achieve greater conceptual quality in the projects. This research also emphasizes how digital technologies have altered the processes of conception and execution of graphic design projects and have enriched the field with new possibilities of exploration of the graphic language. Additionally, it proposes to equate these digital resources with craft techniques present in graphic projects developed after the emergence of computers.
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Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo. 2019. 142 f. Dissertação (Programa de Pós-Graduação Mestrado em Design) - Universidade Anhembi Morumbi, São Paulo, 2019.http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1766This research presents the discussion about the combination of craft techniques and digital technologies – considered as a hybrid process – that appears as a trend in the field of Brazilian graphic design. From the theoretical resources about techniques, concepts, design fundamentals and design methodologies applied in the case studies, it is hypothesized that, given the homogenization often provided by the exclusive use of digital technologies, many designers resort to the use of artisanal techniques as a resource of differentiated creation, that allows to achieve greater conceptual quality in the projects. This research also emphasizes how digital technologies have altered the processes of conception and execution of graphic design projects and have enriched the field with new possibilities of exploration of the graphic language. Additionally, it proposes to equate these digital resources with craft techniques present in graphic projects developed after the emergence of computers.Esta investigação apresenta a discussão sobre a combinação de técnicas artesanais e tecnologias digitais – considerada como um processo híbrido – que surge como uma tendência na área do design gráfico brasileiro. A partir de recursos teóricos sobre técnicas, tecnologias, conceitos, fundamentos do design e metodologias projetuais aplicadas nos estudos de caso, têm-se a hipótese de que, diante da homogeneização propiciada, muitas vezes, pelo uso exclusivo das tecnologias digitais, muitos designers recorrem ao uso de técnicas artesanais como recurso de criação diferenciado, que possibilita atingir maior qualidade conceitual nos projetos. Esta pesquisa também enfatiza como as tecnologias digitais alteraram os processos de concepção e execução dos projetos de design gráfico e enriqueceram o campo com novas possibilidades de exploração da linguagem gráfica. Adicionalmente propõe equiparar estes recursos digitais com técnicas artesanais presentes em projetos gráficos desenvolvidos após o surgimento dos computadores.Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2019-11-26T19:40:54Z No. of bitstreams: 1 Simone Fernandes Nikolaus.pdf: 2534098 bytes, checksum: 7cda18583532e30101fa1ff5d8b029cf (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2020-05-20T21:55:22Z (GMT) No. of bitstreams: 1 Simone Fernandes Nikolaus.pdf: 2534098 bytes, checksum: 7cda18583532e30101fa1ff5d8b029cf (MD5)Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2020-05-20T21:57:12Z (GMT) No. of bitstreams: 1 Simone Fernandes Nikolaus.pdf: 2534098 bytes, checksum: 7cda18583532e30101fa1ff5d8b029cf (MD5)Made available in DSpace on 2020-05-20T21:57:37Z (GMT). No. of bitstreams: 1 Simone Fernandes Nikolaus.pdf: 2534098 bytes, checksum: 7cda18583532e30101fa1ff5d8b029cf (MD5) Previous issue date: 2019-08-07Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Anhembi MorumbiPrograma de Pós-Graduação Mestrado em DesignUAMBrasilUniversidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto SensuDesign; Design gráfico; Hibridismo; Técnicas artesanais; Tecnologia digital.Design; Graphic design; Hybridism; Craft techniques; Digital technology.CIENCIAS SOCIAIS APLICADASHibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-50169050766056781366006006006003930158860712739524-19880619442701333922075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do ANHEMBIinstname:Universidade Anhembi Morumbiinstacron:ANHEMBIORIGINALSimone Fernandes Nikolaus.pdfSimone Fernandes Nikolaus.pdfapplication/pdf2534098http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1766/2/Simone+Fernandes+Nikolaus.pdf7cda18583532e30101fa1ff5d8b029cfMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://D1-ADM-SIT-01:8080/solr/oai/bitstream/TEDE/1766/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51TEDE/1766oai:sitios.anhembi.br:TEDE/17662020-05-20 18:57:38.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http://sitios.anhembi.br/oai/requestopendoar:null2020-06-06 09:54:20.125Biblioteca Digital de Teses e Dissertações do ANHEMBI - Universidade Anhembi Morumbifalse
dc.title.por.fl_str_mv Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
title Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
spellingShingle Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
Nikolaus, Simone Fernandes
Design; Design gráfico; Hibridismo; Técnicas artesanais; Tecnologia digital.
Design; Graphic design; Hybridism; Craft techniques; Digital technology.
CIENCIAS SOCIAIS APLICADAS
title_short Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
title_full Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
title_fullStr Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
title_full_unstemmed Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
title_sort Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo
author Nikolaus, Simone Fernandes
author_facet Nikolaus, Simone Fernandes
author_role author
dc.contributor.advisor1.fl_str_mv Campos, Gisela Belluzzo de
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dc.contributor.author.fl_str_mv Nikolaus, Simone Fernandes
contributor_str_mv Campos, Gisela Belluzzo de
dc.subject.por.fl_str_mv Design; Design gráfico; Hibridismo; Técnicas artesanais; Tecnologia digital.
topic Design; Design gráfico; Hibridismo; Técnicas artesanais; Tecnologia digital.
Design; Graphic design; Hybridism; Craft techniques; Digital technology.
CIENCIAS SOCIAIS APLICADAS
dc.subject.eng.fl_str_mv Design; Graphic design; Hybridism; Craft techniques; Digital technology.
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS
dc.description.sponsorship.fl_txt_mv Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
dc.description.abstract.eng.fl_txt_mv This research presents the discussion about the combination of craft techniques and digital technologies – considered as a hybrid process – that appears as a trend in the field of Brazilian graphic design. From the theoretical resources about techniques, concepts, design fundamentals and design methodologies applied in the case studies, it is hypothesized that, given the homogenization often provided by the exclusive use of digital technologies, many designers resort to the use of artisanal techniques as a resource of differentiated creation, that allows to achieve greater conceptual quality in the projects. This research also emphasizes how digital technologies have altered the processes of conception and execution of graphic design projects and have enriched the field with new possibilities of exploration of the graphic language. Additionally, it proposes to equate these digital resources with craft techniques present in graphic projects developed after the emergence of computers.
dc.description.abstract.por.fl_txt_mv Esta investigação apresenta a discussão sobre a combinação de técnicas artesanais e tecnologias digitais – considerada como um processo híbrido – que surge como uma tendência na área do design gráfico brasileiro. A partir de recursos teóricos sobre técnicas, tecnologias, conceitos, fundamentos do design e metodologias projetuais aplicadas nos estudos de caso, têm-se a hipótese de que, diante da homogeneização propiciada, muitas vezes, pelo uso exclusivo das tecnologias digitais, muitos designers recorrem ao uso de técnicas artesanais como recurso de criação diferenciado, que possibilita atingir maior qualidade conceitual nos projetos. Esta pesquisa também enfatiza como as tecnologias digitais alteraram os processos de concepção e execução dos projetos de design gráfico e enriqueceram o campo com novas possibilidades de exploração da linguagem gráfica. Adicionalmente propõe equiparar estes recursos digitais com técnicas artesanais presentes em projetos gráficos desenvolvidos após o surgimento dos computadores.
description This research presents the discussion about the combination of craft techniques and digital technologies – considered as a hybrid process – that appears as a trend in the field of Brazilian graphic design. From the theoretical resources about techniques, concepts, design fundamentals and design methodologies applied in the case studies, it is hypothesized that, given the homogenization often provided by the exclusive use of digital technologies, many designers resort to the use of artisanal techniques as a resource of differentiated creation, that allows to achieve greater conceptual quality in the projects. This research also emphasizes how digital technologies have altered the processes of conception and execution of graphic design projects and have enriched the field with new possibilities of exploration of the graphic language. Additionally, it proposes to equate these digital resources with craft techniques present in graphic projects developed after the emergence of computers.
publishDate 2019
dc.date.issued.fl_str_mv 2019-08-07
dc.date.accessioned.fl_str_mv 2020-05-20T21:57:37Z
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dc.identifier.citation.fl_str_mv Nilolaus, Simone Fernandes. Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo. 2019. 142 f. Dissertação (Programa de Pós-Graduação Mestrado em Design) - Universidade Anhembi Morumbi, São Paulo, 2019.
dc.identifier.uri.fl_str_mv http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1766
identifier_str_mv Nilolaus, Simone Fernandes. Hibridismo de técnicas artesanais e tecnologias digitais no design gráfico contemporâneo. 2019. 142 f. Dissertação (Programa de Pós-Graduação Mestrado em Design) - Universidade Anhembi Morumbi, São Paulo, 2019.
url http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1766
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language por
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eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Universidade Anhembi Morumbi
dc.publisher.program.fl_str_mv Programa de Pós-Graduação Mestrado em Design
dc.publisher.initials.fl_str_mv UAM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
publisher.none.fl_str_mv Universidade Anhembi Morumbi
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