The influence of human values on holiday destination choice in Australia and Brazil

Detalhes bibliográficos
Autor(a) principal: Torres,Claudio Vaz
Data de Publicação: 2007
Outros Autores: Pérez-Nebra,Amalia Raquel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: BAR - Brazilian Administration Review
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922007000300006
Resumo: Allen and Ng (1999a) proposed a conceptual framework of how consumers' choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism.
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spelling The influence of human values on holiday destination choice in Australia and Brazilconsumer behaviordestination choicehuman valuesproduct judgment and meaningtwo-route modelAllen and Ng (1999a) proposed a conceptual framework of how consumers' choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism.ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração2007-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922007000300006BAR - Brazilian Administration Review v.4 n.3 2007reponame:BAR - Brazilian Administration Reviewinstname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/S1807-76922007000300006info:eu-repo/semantics/openAccessTorres,Claudio VazPérez-Nebra,Amalia Raqueleng2009-09-25T00:00:00Zoai:scielo:S1807-76922007000300006Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-7692&lng=pt&nrm=isohttps://old.scielo.br/oai/scielo-oai.php||bar@anpad.org.br1807-76921807-7692opendoar:2009-09-25T00:00BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv The influence of human values on holiday destination choice in Australia and Brazil
title The influence of human values on holiday destination choice in Australia and Brazil
spellingShingle The influence of human values on holiday destination choice in Australia and Brazil
Torres,Claudio Vaz
consumer behavior
destination choice
human values
product judgment and meaning
two-route model
title_short The influence of human values on holiday destination choice in Australia and Brazil
title_full The influence of human values on holiday destination choice in Australia and Brazil
title_fullStr The influence of human values on holiday destination choice in Australia and Brazil
title_full_unstemmed The influence of human values on holiday destination choice in Australia and Brazil
title_sort The influence of human values on holiday destination choice in Australia and Brazil
author Torres,Claudio Vaz
author_facet Torres,Claudio Vaz
Pérez-Nebra,Amalia Raquel
author_role author
author2 Pérez-Nebra,Amalia Raquel
author2_role author
dc.contributor.author.fl_str_mv Torres,Claudio Vaz
Pérez-Nebra,Amalia Raquel
dc.subject.por.fl_str_mv consumer behavior
destination choice
human values
product judgment and meaning
two-route model
topic consumer behavior
destination choice
human values
product judgment and meaning
two-route model
description Allen and Ng (1999a) proposed a conceptual framework of how consumers' choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism.
publishDate 2007
dc.date.none.fl_str_mv 2007-12-01
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/S1807-76922007000300006
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dc.publisher.none.fl_str_mv ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
publisher.none.fl_str_mv ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv BAR - Brazilian Administration Review v.4 n.3 2007
reponame:BAR - Brazilian Administration Review
instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
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instname_str Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
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institution ANPAD
reponame_str BAR - Brazilian Administration Review
collection BAR - Brazilian Administration Review
repository.name.fl_str_mv BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
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