Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | BAR - Brazilian Administration Review |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922019000400304 |
Resumo: | Abstract The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on the web, in order to find better and cheaper products, originating a new type of electronic commerce, known as social commerce (s-commerce). In this context, price and trust stand out as two important factors influencing the decision to buy online. Thus, we aimed to analyze the effects of trust and competitive price on the purchase intention of Brazilian consumers in s-commerce. Through a survey conducted with 160 online consumers, we identified trust as the main predictor of consumer purchase intention in s-commerce followed by competitive prices. We also indicated a set of important antecedents of trust in the context of s-commerce. The study contributes to the literature surrounding the effects of competitive price and trust - and its antecedents - as important factors that influence the intention to buy in s-commerce, providing managers with some key elements they can use to improve their firm’s competitiveness in this new business environment. |
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Competitive Price and Trust as Determinants of Purchase Intention in Social Commercesocial commercepricetrustsocial mediapurchasing intentionAbstract The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on the web, in order to find better and cheaper products, originating a new type of electronic commerce, known as social commerce (s-commerce). In this context, price and trust stand out as two important factors influencing the decision to buy online. Thus, we aimed to analyze the effects of trust and competitive price on the purchase intention of Brazilian consumers in s-commerce. Through a survey conducted with 160 online consumers, we identified trust as the main predictor of consumer purchase intention in s-commerce followed by competitive prices. We also indicated a set of important antecedents of trust in the context of s-commerce. The study contributes to the literature surrounding the effects of competitive price and trust - and its antecedents - as important factors that influence the intention to buy in s-commerce, providing managers with some key elements they can use to improve their firm’s competitiveness in this new business environment.ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922019000400304BAR - Brazilian Administration Review v.16 n.4 2019reponame:BAR - Brazilian Administration Reviewinstname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1807-7692bar2019190074info:eu-repo/semantics/openAccessMaia,Cláudia RodriguesLunardi,Guilherme LerchDolci,DécioD’Avila,Lívia Castroeng2020-03-24T00:00:00Zoai:scielo:S1807-76922019000400304Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-7692&lng=pt&nrm=isohttps://old.scielo.br/oai/scielo-oai.php||bar@anpad.org.br1807-76921807-7692opendoar:2020-03-24T00:00BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false |
dc.title.none.fl_str_mv |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
title |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
spellingShingle |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce Maia,Cláudia Rodrigues social commerce price trust social media purchasing intention |
title_short |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
title_full |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
title_fullStr |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
title_full_unstemmed |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
title_sort |
Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce |
author |
Maia,Cláudia Rodrigues |
author_facet |
Maia,Cláudia Rodrigues Lunardi,Guilherme Lerch Dolci,Décio D’Avila,Lívia Castro |
author_role |
author |
author2 |
Lunardi,Guilherme Lerch Dolci,Décio D’Avila,Lívia Castro |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Maia,Cláudia Rodrigues Lunardi,Guilherme Lerch Dolci,Décio D’Avila,Lívia Castro |
dc.subject.por.fl_str_mv |
social commerce price trust social media purchasing intention |
topic |
social commerce price trust social media purchasing intention |
description |
Abstract The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on the web, in order to find better and cheaper products, originating a new type of electronic commerce, known as social commerce (s-commerce). In this context, price and trust stand out as two important factors influencing the decision to buy online. Thus, we aimed to analyze the effects of trust and competitive price on the purchase intention of Brazilian consumers in s-commerce. Through a survey conducted with 160 online consumers, we identified trust as the main predictor of consumer purchase intention in s-commerce followed by competitive prices. We also indicated a set of important antecedents of trust in the context of s-commerce. The study contributes to the literature surrounding the effects of competitive price and trust - and its antecedents - as important factors that influence the intention to buy in s-commerce, providing managers with some key elements they can use to improve their firm’s competitiveness in this new business environment. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922019000400304 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922019000400304 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/1807-7692bar2019190074 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração |
publisher.none.fl_str_mv |
ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração |
dc.source.none.fl_str_mv |
BAR - Brazilian Administration Review v.16 n.4 2019 reponame:BAR - Brazilian Administration Review instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) instacron:ANPAD |
instname_str |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
instacron_str |
ANPAD |
institution |
ANPAD |
reponame_str |
BAR - Brazilian Administration Review |
collection |
BAR - Brazilian Administration Review |
repository.name.fl_str_mv |
BAR - Brazilian Administration Review - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
repository.mail.fl_str_mv |
||bar@anpad.org.br |
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1754209124180033536 |