The effects of internet shoppers' trust on their purchasing intention in China
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Journal of Information Systems and Technology Management (Online) |
Texto Completo: | https://www.revistas.usp.br/jistem/article/view/12776 |
Resumo: | Owing to the rapid development of the Internet and information technology in China, the growth of consumers' purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China's C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87% of the business to customer (B2C) market with 58,360,000 users (www.sohu.com). Because of these significant numbers of users, it is important to understand what affects Chinese consumers' decisions to purchase in Internet shopping malls. Based on past studies, trust is considered a key factor affecting a Chinese consumer's purchasing intention. The purpose of this study is to investigate the effects of Chinese shoppers' trust on their purchasing intention in Internet shopping malls. In order to accomplish the purpose of this study, we developed a research model. This model suggests that there exists a significant relationship between trust and purchasing intention. According to this model, on purchasing intention, trust also mediates effects of other independent variables such as e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use. The results of this study show that the relationships between these variables are all significant except that between trust and perceived reputation. This research confirms the significant effects of Chinese shoppers' trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners. |
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The effects of internet shoppers' trust on their purchasing intention in China Internet shopping mallpurchasing intentiontruste-commerce knowledgereputationriskPEOU Owing to the rapid development of the Internet and information technology in China, the growth of consumers' purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China's C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87% of the business to customer (B2C) market with 58,360,000 users (www.sohu.com). Because of these significant numbers of users, it is important to understand what affects Chinese consumers' decisions to purchase in Internet shopping malls. Based on past studies, trust is considered a key factor affecting a Chinese consumer's purchasing intention. The purpose of this study is to investigate the effects of Chinese shoppers' trust on their purchasing intention in Internet shopping malls. In order to accomplish the purpose of this study, we developed a research model. This model suggests that there exists a significant relationship between trust and purchasing intention. According to this model, on purchasing intention, trust also mediates effects of other independent variables such as e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use. The results of this study show that the relationships between these variables are all significant except that between trust and perceived reputation. This research confirms the significant effects of Chinese shoppers' trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners. TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária2007-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/jistem/article/view/1277610.4301/S1807-17752007000300001Journal of Information Systems and Technology Management; v. 4 n. 3 (2007); 269-286Journal of Information Systems and Technology Management; Vol. 4 No. 3 (2007); 269-286Journal of Information Systems and Technology Management; Vol. 4 Núm. 3 (2007); 269-2861807-1775reponame:Journal of Information Systems and Technology Management (Online)instname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/jistem/article/view/12776/14559Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)info:eu-repo/semantics/openAccessLi, RongKim, JaeJonPark, JaeSung2014-05-18T13:05:54Zoai:revistas.usp.br:article/12776Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-1775&lng=pt&nrm=isoPUBhttps://old.scielo.br/oai/scielo-oai.php||jistem@usp.br1807-17751807-1775opendoar:2014-05-18T13:05:54Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
The effects of internet shoppers' trust on their purchasing intention in China |
title |
The effects of internet shoppers' trust on their purchasing intention in China |
spellingShingle |
The effects of internet shoppers' trust on their purchasing intention in China Li, Rong Internet shopping mall purchasing intention trust e-commerce knowledge reputation risk PEOU |
title_short |
The effects of internet shoppers' trust on their purchasing intention in China |
title_full |
The effects of internet shoppers' trust on their purchasing intention in China |
title_fullStr |
The effects of internet shoppers' trust on their purchasing intention in China |
title_full_unstemmed |
The effects of internet shoppers' trust on their purchasing intention in China |
title_sort |
The effects of internet shoppers' trust on their purchasing intention in China |
author |
Li, Rong |
author_facet |
Li, Rong Kim, JaeJon Park, JaeSung |
author_role |
author |
author2 |
Kim, JaeJon Park, JaeSung |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Li, Rong Kim, JaeJon Park, JaeSung |
dc.subject.por.fl_str_mv |
Internet shopping mall purchasing intention trust e-commerce knowledge reputation risk PEOU |
topic |
Internet shopping mall purchasing intention trust e-commerce knowledge reputation risk PEOU |
description |
Owing to the rapid development of the Internet and information technology in China, the growth of consumers' purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China's C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87% of the business to customer (B2C) market with 58,360,000 users (www.sohu.com). Because of these significant numbers of users, it is important to understand what affects Chinese consumers' decisions to purchase in Internet shopping malls. Based on past studies, trust is considered a key factor affecting a Chinese consumer's purchasing intention. The purpose of this study is to investigate the effects of Chinese shoppers' trust on their purchasing intention in Internet shopping malls. In order to accomplish the purpose of this study, we developed a research model. This model suggests that there exists a significant relationship between trust and purchasing intention. According to this model, on purchasing intention, trust also mediates effects of other independent variables such as e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use. The results of this study show that the relationships between these variables are all significant except that between trust and perceived reputation. This research confirms the significant effects of Chinese shoppers' trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/jistem/article/view/12776 10.4301/S1807-17752007000300001 |
url |
https://www.revistas.usp.br/jistem/article/view/12776 |
identifier_str_mv |
10.4301/S1807-17752007000300001 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/jistem/article/view/12776/14559 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online) info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online) |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária |
publisher.none.fl_str_mv |
TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária |
dc.source.none.fl_str_mv |
Journal of Information Systems and Technology Management; v. 4 n. 3 (2007); 269-286 Journal of Information Systems and Technology Management; Vol. 4 No. 3 (2007); 269-286 Journal of Information Systems and Technology Management; Vol. 4 Núm. 3 (2007); 269-286 1807-1775 reponame:Journal of Information Systems and Technology Management (Online) instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Journal of Information Systems and Technology Management (Online) |
collection |
Journal of Information Systems and Technology Management (Online) |
repository.name.fl_str_mv |
Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
||jistem@usp.br |
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1809284035336208384 |