The effects of internet shoppers' trust on their purchasing intention in China

Detalhes bibliográficos
Autor(a) principal: Li, Rong
Data de Publicação: 2007
Outros Autores: Kim, JaeJon, Park, JaeSung
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Journal of Information Systems and Technology Management (Online)
Texto Completo: https://www.revistas.usp.br/jistem/article/view/12776
Resumo: Owing to the rapid development of the Internet and information technology in China, the growth of consumers' purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China's C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87% of the business to customer (B2C) market with 58,360,000 users (www.sohu.com). Because of these significant numbers of users, it is important to understand what affects Chinese consumers' decisions to purchase in Internet shopping malls. Based on past studies, trust is considered a key factor affecting a Chinese consumer's purchasing intention. The purpose of this study is to investigate the effects of Chinese shoppers' trust on their purchasing intention in Internet shopping malls. In order to accomplish the purpose of this study, we developed a research model. This model suggests that there exists a significant relationship between trust and purchasing intention. According to this model, on purchasing intention, trust also mediates effects of other independent variables such as e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use. The results of this study show that the relationships between these variables are all significant except that between trust and perceived reputation. This research confirms the significant effects of Chinese shoppers' trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners.
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spelling The effects of internet shoppers' trust on their purchasing intention in China Internet shopping mallpurchasing intentiontruste-commerce knowledgereputationriskPEOU Owing to the rapid development of the Internet and information technology in China, the growth of consumers' purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China's C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87% of the business to customer (B2C) market with 58,360,000 users (www.sohu.com). Because of these significant numbers of users, it is important to understand what affects Chinese consumers' decisions to purchase in Internet shopping malls. Based on past studies, trust is considered a key factor affecting a Chinese consumer's purchasing intention. The purpose of this study is to investigate the effects of Chinese shoppers' trust on their purchasing intention in Internet shopping malls. In order to accomplish the purpose of this study, we developed a research model. This model suggests that there exists a significant relationship between trust and purchasing intention. According to this model, on purchasing intention, trust also mediates effects of other independent variables such as e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use. The results of this study show that the relationships between these variables are all significant except that between trust and perceived reputation. This research confirms the significant effects of Chinese shoppers' trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners. TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária2007-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/jistem/article/view/1277610.4301/S1807-17752007000300001Journal of Information Systems and Technology Management; v. 4 n. 3 (2007); 269-286Journal of Information Systems and Technology Management; Vol. 4 No. 3 (2007); 269-286Journal of Information Systems and Technology Management; Vol. 4 Núm. 3 (2007); 269-2861807-1775reponame:Journal of Information Systems and Technology Management (Online)instname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/jistem/article/view/12776/14559Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)info:eu-repo/semantics/openAccessLi, RongKim, JaeJonPark, JaeSung2014-05-18T13:05:54Zoai:revistas.usp.br:article/12776Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-1775&lng=pt&nrm=isoPUBhttps://old.scielo.br/oai/scielo-oai.php||jistem@usp.br1807-17751807-1775opendoar:2014-05-18T13:05:54Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv The effects of internet shoppers' trust on their purchasing intention in China
title The effects of internet shoppers' trust on their purchasing intention in China
spellingShingle The effects of internet shoppers' trust on their purchasing intention in China
Li, Rong
Internet shopping mall
purchasing intention
trust
e-commerce knowledge
reputation
risk
PEOU
title_short The effects of internet shoppers' trust on their purchasing intention in China
title_full The effects of internet shoppers' trust on their purchasing intention in China
title_fullStr The effects of internet shoppers' trust on their purchasing intention in China
title_full_unstemmed The effects of internet shoppers' trust on their purchasing intention in China
title_sort The effects of internet shoppers' trust on their purchasing intention in China
author Li, Rong
author_facet Li, Rong
Kim, JaeJon
Park, JaeSung
author_role author
author2 Kim, JaeJon
Park, JaeSung
author2_role author
author
dc.contributor.author.fl_str_mv Li, Rong
Kim, JaeJon
Park, JaeSung
dc.subject.por.fl_str_mv Internet shopping mall
purchasing intention
trust
e-commerce knowledge
reputation
risk
PEOU
topic Internet shopping mall
purchasing intention
trust
e-commerce knowledge
reputation
risk
PEOU
description Owing to the rapid development of the Internet and information technology in China, the growth of consumers' purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China's C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87% of the business to customer (B2C) market with 58,360,000 users (www.sohu.com). Because of these significant numbers of users, it is important to understand what affects Chinese consumers' decisions to purchase in Internet shopping malls. Based on past studies, trust is considered a key factor affecting a Chinese consumer's purchasing intention. The purpose of this study is to investigate the effects of Chinese shoppers' trust on their purchasing intention in Internet shopping malls. In order to accomplish the purpose of this study, we developed a research model. This model suggests that there exists a significant relationship between trust and purchasing intention. According to this model, on purchasing intention, trust also mediates effects of other independent variables such as e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use. The results of this study show that the relationships between these variables are all significant except that between trust and perceived reputation. This research confirms the significant effects of Chinese shoppers' trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners.
publishDate 2007
dc.date.none.fl_str_mv 2007-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/jistem/article/view/12776
10.4301/S1807-17752007000300001
url https://www.revistas.usp.br/jistem/article/view/12776
identifier_str_mv 10.4301/S1807-17752007000300001
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.revistas.usp.br/jistem/article/view/12776/14559
dc.rights.driver.fl_str_mv Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária
publisher.none.fl_str_mv TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária
dc.source.none.fl_str_mv Journal of Information Systems and Technology Management; v. 4 n. 3 (2007); 269-286
Journal of Information Systems and Technology Management; Vol. 4 No. 3 (2007); 269-286
Journal of Information Systems and Technology Management; Vol. 4 Núm. 3 (2007); 269-286
1807-1775
reponame:Journal of Information Systems and Technology Management (Online)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Journal of Information Systems and Technology Management (Online)
collection Journal of Information Systems and Technology Management (Online)
repository.name.fl_str_mv Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv ||jistem@usp.br
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