From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic

Detalhes bibliográficos
Autor(a) principal: Medeiros, Amanda
Data de Publicação: 2023
Outros Autores: Waltz, Igor, Massarani, Luisa
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
DOI: 10.30962/ec.2772
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/2772
Resumo: The COVID-19 pandemic is a dynamic health and social event that requires continuous observation. Here, we examine the 100 most engaged social media links in 2022 with the keyword “vaccine” and compare them to the data from 2020 and 2021. Based on Content Analysis, we classified the data into six categories: engagement, theme, accuracy, positioning, risk calculation, and vehicle type. The results confirm the downward trend in the total engagement and in the presence of disinformation, noticed since 2021. The chronological analysis suggests that the themes of greatest engagement are directly related to the different phases of the pandemic in Brazil, influencing and being influenced by them.
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spelling From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 PandemicDe la participación activa a la desmovilización: dinámicas de los debates online sobre vacunas durante la pandemiaDo engajamento à desmobilização: dinâmicas dos debates on-line sobre vacinas durante a pandemia da COVID-19Redes SociaisEngajamentoCovid-19VacinaAnálise de ConteúdoSocial MediaEngagementCovid-19VaccineContent AnalysisRedes SocialesParticipación ActivaCovid-19VacunaAnálisis de ContenidoThe COVID-19 pandemic is a dynamic health and social event that requires continuous observation. Here, we examine the 100 most engaged social media links in 2022 with the keyword “vaccine” and compare them to the data from 2020 and 2021. Based on Content Analysis, we classified the data into six categories: engagement, theme, accuracy, positioning, risk calculation, and vehicle type. The results confirm the downward trend in the total engagement and in the presence of disinformation, noticed since 2021. The chronological analysis suggests that the themes of greatest engagement are directly related to the different phases of the pandemic in Brazil, influencing and being influenced by them.La pandemia de COVID-19 es un acontecimiento dinámico que requiere una observación continua. Aquí, examinamos los 100 enlaces sobre “vacuna” con más interacciones online en 2022, y los comparamos con el corte de 2020 y 2021. Con base en el análisis de contenido, clasificamos los datos en seis categorías: participación activa, tema, precisión, posicionamiento, cálculo del riesgo y tipo de vehículo. Los resultados confirman la tendencia a la baja en la participación total y en la presencia de desinformación, y sugieren también que los temas con más interacciones están directamente relacionados con las diferentes fases de la pandemia en Brasil, influenciando y siendo influenciados por ellas.A pandemia da COVID-19 é um evento sanitário e social dinâmico, que requer observação contínua. Aqui, examinamos os 100 links de maior engajamento nas redes sociais em 2022 com a palavra-chave “vacina”, comparando-os com dados de 2020 e 2021. A partir da análise de conteúdo, classificamos os dados em seis categorias: engajamento, tema, acurácia, posicionamento, cálculo de risco e tipo de veículo. Os resultados confirmam a tendência de queda no engajamento total e na presença da desinformação, percebida desde 2021. A análise cronológica sugere que os temas de maior engajamento estão diretamente relacionados às distintas fases da pandemia no Brasil, influenciando e sendo influenciados por elas.ABEC2023-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/277210.30962/ec.2772E-Compós; Vol. 26 (2023): E-Compós 2023E-Compós; Vol. 26 (2023): E-Compós 2023E-Compós; v. 26 (2023): E-Compós 20231808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/2772/2121Copyright (c) 2023 Amanda Medeiros, Igor Waltz, Luisa Massaranihttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessMedeiros, AmandaWaltz, IgorMassarani, Luisa2023-12-31T01:53:51Zoai:ojs.www.e-compos.org.br:article/2772Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-12-31T01:53:51E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
De la participación activa a la desmovilización: dinámicas de los debates online sobre vacunas durante la pandemia
Do engajamento à desmobilização: dinâmicas dos debates on-line sobre vacinas durante a pandemia da COVID-19
title From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
spellingShingle From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
Medeiros, Amanda
Redes Sociais
Engajamento
Covid-19
Vacina
Análise de Conteúdo
Social Media
Engagement
Covid-19
Vaccine
Content Analysis
Redes Sociales
Participación Activa
Covid-19
Vacuna
Análisis de Contenido
Medeiros, Amanda
Redes Sociais
Engajamento
Covid-19
Vacina
Análise de Conteúdo
Social Media
Engagement
Covid-19
Vaccine
Content Analysis
Redes Sociales
Participación Activa
Covid-19
Vacuna
Análisis de Contenido
title_short From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
title_full From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
title_fullStr From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
title_full_unstemmed From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
title_sort From Engagement to Demobilization: Dynamics of Online Debates About vaccines During the COVID-19 Pandemic
author Medeiros, Amanda
author_facet Medeiros, Amanda
Medeiros, Amanda
Waltz, Igor
Massarani, Luisa
Waltz, Igor
Massarani, Luisa
author_role author
author2 Waltz, Igor
Massarani, Luisa
author2_role author
author
dc.contributor.author.fl_str_mv Medeiros, Amanda
Waltz, Igor
Massarani, Luisa
dc.subject.por.fl_str_mv Redes Sociais
Engajamento
Covid-19
Vacina
Análise de Conteúdo
Social Media
Engagement
Covid-19
Vaccine
Content Analysis
Redes Sociales
Participación Activa
Covid-19
Vacuna
Análisis de Contenido
topic Redes Sociais
Engajamento
Covid-19
Vacina
Análise de Conteúdo
Social Media
Engagement
Covid-19
Vaccine
Content Analysis
Redes Sociales
Participación Activa
Covid-19
Vacuna
Análisis de Contenido
description The COVID-19 pandemic is a dynamic health and social event that requires continuous observation. Here, we examine the 100 most engaged social media links in 2022 with the keyword “vaccine” and compare them to the data from 2020 and 2021. Based on Content Analysis, we classified the data into six categories: engagement, theme, accuracy, positioning, risk calculation, and vehicle type. The results confirm the downward trend in the total engagement and in the presence of disinformation, noticed since 2021. The chronological analysis suggests that the themes of greatest engagement are directly related to the different phases of the pandemic in Brazil, influencing and being influenced by them.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2772
10.30962/ec.2772
url https://www.e-compos.org.br/e-compos/article/view/2772
identifier_str_mv 10.30962/ec.2772
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/2772/2121
dc.rights.driver.fl_str_mv Copyright (c) 2023 Amanda Medeiros, Igor Waltz, Luisa Massarani
https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Amanda Medeiros, Igor Waltz, Luisa Massarani
https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 26 (2023): E-Compós 2023
E-Compós; Vol. 26 (2023): E-Compós 2023
E-Compós; v. 26 (2023): E-Compós 2023
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
_version_ 1822180529842159616
dc.identifier.doi.none.fl_str_mv 10.30962/ec.2772

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