Refletions about the city: intersections between ideal advertising representations and concrete experiences

Detalhes bibliográficos
Autor(a) principal: Salgueiro Marques, Ângela Cristina
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/242
Resumo: This article aims to point out and discuss the tensions between the ideal representations of the city and the concrete experiences originanted by the communicative relations citizens construct with each other and local governement. Our intention is to evidence the existing distances between “idealizing” the city and “participating” of decision processes that determine the planning and the management of the city. We argue that the relation between political agents and citizens is not grounded on the notion of “beauty”, but on that of the “conflict” that establishes divergences and, at the same time, points out new possibilities of communicative articulations. To evince our purpouse we made a content analysis of the campaign “Who likes BH has its own way to show it”, created by the city hall of Belo Horizonte in May of 2003.
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spelling Refletions about the city: intersections between ideal advertising representations and concrete experiencesPara pensar la ciudad: interseciones entre las representaciones publicitarias ideales y experiencias concretasPara pensar a cidade: passagens entre representações publicitárias ideais e vivências concretascidadepublicidadeparticipaçãorelações comunicacionaisgoverno local.This article aims to point out and discuss the tensions between the ideal representations of the city and the concrete experiences originanted by the communicative relations citizens construct with each other and local governement. Our intention is to evidence the existing distances between “idealizing” the city and “participating” of decision processes that determine the planning and the management of the city. We argue that the relation between political agents and citizens is not grounded on the notion of “beauty”, but on that of the “conflict” that establishes divergences and, at the same time, points out new possibilities of communicative articulations. To evince our purpouse we made a content analysis of the campaign “Who likes BH has its own way to show it”, created by the city hall of Belo Horizonte in May of 2003.El objetivo de este artículo es señalar y discutir las tensiones entre las representaciones publicitarias ideales de la ciudad y las experiencias concretas resultantes de las relaciones comunicativas entre los ciudadanos y entre ellos et el gobierno local. Nuestra intención es evidenciar las distancias existentes entre la “idealización” de la ciudad y la accion de “participar” a los procesos decisorios que determinan a su planeamiento y gerencia. Discutimos que la relación entre gobernantes y gobernados no puede ser explicada para la noción de la “belleza”, pero para el “conflicto” que establece divergencias y, al mismo tiempo, evidencia nuevas posibilidades de articulaciones comunicativas. De tal manera, llevamos con un análisis de la campaña “quién tiene gusto de BH tiene su habilidad a demostrar”, lanzado para el pasillo de ciudad de Belo Horizonte en mayo de 2003.Este artigo tem por objetivo apontar e discutir as tensões entre as representações publicitárias ideais da cidade e as vivências concretas resultantes das experiências, pertencimentos, e relações comunicativas que os cidadãos tecem junto aos outros e ao governo local. Nosso propósito é o de evidenciar as distâncias existentes entre “idealizar” a cidade e “participar” de processos decisórios que determinam seu planejamento e gestão. Argumentamos que a relação entre governantes e governados não se sustenta pela noção de “belo”, mas pelo “conflito” que estabelece divergências e, ao mesmo tempo, evidencia novos caminhos e articulações. Para tanto, realizamos uma análise da campanha “Quem gosta de BH tem seu jeito de mostrar”, lançada pela prefeitura de Belo Horizonte em maio de 2003.ABEC2009-03-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/24210.30962/ec.242E-Compós; Vol. 11 No. 3 (2008)E-Compós; Vol. 11 Núm. 3 (2008)E-Compós; v. 11 n. 3 (2008)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/242/312Salgueiro Marques, Ângela Cristinainfo:eu-repo/semantics/openAccess2019-04-30T21:31:03Zoai:ojs.www.e-compos.org.br:article/242Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2019-04-30T21:31:03E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv Refletions about the city: intersections between ideal advertising representations and concrete experiences
Para pensar la ciudad: interseciones entre las representaciones publicitarias ideales y experiencias concretas
Para pensar a cidade: passagens entre representações publicitárias ideais e vivências concretas
title Refletions about the city: intersections between ideal advertising representations and concrete experiences
spellingShingle Refletions about the city: intersections between ideal advertising representations and concrete experiences
Salgueiro Marques, Ângela Cristina
cidade
publicidade
participação
relações comunicacionais
governo local.
title_short Refletions about the city: intersections between ideal advertising representations and concrete experiences
title_full Refletions about the city: intersections between ideal advertising representations and concrete experiences
title_fullStr Refletions about the city: intersections between ideal advertising representations and concrete experiences
title_full_unstemmed Refletions about the city: intersections between ideal advertising representations and concrete experiences
title_sort Refletions about the city: intersections between ideal advertising representations and concrete experiences
author Salgueiro Marques, Ângela Cristina
author_facet Salgueiro Marques, Ângela Cristina
author_role author
dc.contributor.author.fl_str_mv Salgueiro Marques, Ângela Cristina
dc.subject.por.fl_str_mv cidade
publicidade
participação
relações comunicacionais
governo local.
topic cidade
publicidade
participação
relações comunicacionais
governo local.
description This article aims to point out and discuss the tensions between the ideal representations of the city and the concrete experiences originanted by the communicative relations citizens construct with each other and local governement. Our intention is to evidence the existing distances between “idealizing” the city and “participating” of decision processes that determine the planning and the management of the city. We argue that the relation between political agents and citizens is not grounded on the notion of “beauty”, but on that of the “conflict” that establishes divergences and, at the same time, points out new possibilities of communicative articulations. To evince our purpouse we made a content analysis of the campaign “Who likes BH has its own way to show it”, created by the city hall of Belo Horizonte in May of 2003.
publishDate 2009
dc.date.none.fl_str_mv 2009-03-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/242
10.30962/ec.242
url https://www.e-compos.org.br/e-compos/article/view/242
identifier_str_mv 10.30962/ec.242
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/242/312
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 11 No. 3 (2008)
E-Compós; Vol. 11 Núm. 3 (2008)
E-Compós; v. 11 n. 3 (2008)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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