Marilyn’s skirt: from the archetype to the stereotype of media imagery
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | E-Compós |
Texto Completo: | https://www.e-compos.org.br/e-compos/article/view/365 |
Resumo: | This article develops a discussion about the nature of stereotypes in media iconographic imagery, in order to show the way they interact with the deepest layers of the imaginary, especially with archetypes and myths. The classification is made through the Regime of the Visual, proposed by Régis Debray and the theories of the imaginary by Gilbert Durand, showing that stereotype is the uppermost point in the process of symbolic impoverishment. Such impoverishment happens through the demystification of myths that have originally an oppositionist and liberating role in societies. Finally, the Durandian mythic criticism method is used to analyze four media images that remain vivid in the collective memory. The conclusion was that in their core, they refer to important myths for the psychosocial balance, which were degraded by the media establishment, which resulted in the stereotypification of images that derive from the archetypes of the femininity, the fall, the trickster and the hero. |
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Marilyn’s skirt: from the archetype to the stereotype of media imageryLa falda de Marilyn: del arquetipo al estereotipo en las imágenes mediáticasA saia de Marilyn: do arquétipo ao estereótipo nas imagens midiáticasImagemMitoEstereótipoMídia.This article develops a discussion about the nature of stereotypes in media iconographic imagery, in order to show the way they interact with the deepest layers of the imaginary, especially with archetypes and myths. The classification is made through the Regime of the Visual, proposed by Régis Debray and the theories of the imaginary by Gilbert Durand, showing that stereotype is the uppermost point in the process of symbolic impoverishment. Such impoverishment happens through the demystification of myths that have originally an oppositionist and liberating role in societies. Finally, the Durandian mythic criticism method is used to analyze four media images that remain vivid in the collective memory. The conclusion was that in their core, they refer to important myths for the psychosocial balance, which were degraded by the media establishment, which resulted in the stereotypification of images that derive from the archetypes of the femininity, the fall, the trickster and the hero.Este artículo desarrolla una reflexión sobre la naturaleza del estereotipo en las imágenes iconográficas mediáticas con el objetivo de mostrar de qué modo ellas se relacionan con los niveles más profundos del imaginario, a saber los arquetipos y los mitos. Se utilizan la clasificación de los regímenes de la mirada hecha por Régis Debray y los presupuestos de los estudios del imaginario de Gilbert Durand, para demostrar que el estereotipo es el punto culminante de un proceso de empobrecimiento simbólico. Ese empobrecimiento sucede a través de la destrucción de mitos que, originalmente, tienen un rol de contestación y de liberación en las sociedades. Finalmente, se utiliza el método de la mitocrítica durandiana para analizar cuatro imágenes mediáticas que permanecen activas en la memoria colectiva. Se concluye que en sus bases ellas remiten a mitos importantes para el equilibrio psicosocial, pero que fueron degradados por su institucionalización en los medios de comunicación, resultando en la estereotipia de imágenes que derivan de arquetipos de la femineidad, de la caída, del trickster y del héroe.Este artigo desenvolve uma reflexão sobre a natureza do estereótipo nas imagens iconográficas midiáticas com o objetivo de mostrar de que modo elas se relacionam com os níveis mais profundos do imaginário: os arquétipos e os mitos. Utiliza-se a classificação dos regimes do olhar feita por Régis Debray e os pressupostos dos estudos do imaginário de Gilbert Durand, demonstrando-se que o estereótipo é o ponto culminante de um processo de empobrecimento simbólico. Tal empobrecimento ocorre através da desmitologização de mitos que, originalmente, têm papel contestatório e libertador nas sociedades. Por fim, utiliza-se o método da mitocrítica durandiana para se analisarem quatro imagens midiáticas que permanecem ativas na memória coletiva. Conclui-se que na sua base elas remetem a mitos importantes para a equilibração psicossocial, mas que foram degradados por sua institucionalização na mídia, resultando na estereotipia de imagens que derivam de arquétipos da feminilidade, da queda, do trickster e do herói.ABEC2009-06-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/pjpegimage/pjpegimage/pjpegimage/pjpeghttps://www.e-compos.org.br/e-compos/article/view/36510.30962/ec.365E-Compós; Vol. 12 No. 1 (2009)E-Compós; Vol. 12 Núm. 1 (2009)E-Compós; v. 12 n. 1 (2009)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/365/321https://www.e-compos.org.br/e-compos/article/view/365/1121https://www.e-compos.org.br/e-compos/article/view/365/1123https://www.e-compos.org.br/e-compos/article/view/365/1125https://www.e-compos.org.br/e-compos/article/view/365/1127Barros, Ana Taís Martins Portanovainfo:eu-repo/semantics/openAccess2021-06-10T14:12:31Zoai:ojs.www.e-compos.org.br:article/365Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2021-06-10T14:12:31E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse |
dc.title.none.fl_str_mv |
Marilyn’s skirt: from the archetype to the stereotype of media imagery La falda de Marilyn: del arquetipo al estereotipo en las imágenes mediáticas A saia de Marilyn: do arquétipo ao estereótipo nas imagens midiáticas |
title |
Marilyn’s skirt: from the archetype to the stereotype of media imagery |
spellingShingle |
Marilyn’s skirt: from the archetype to the stereotype of media imagery Barros, Ana Taís Martins Portanova Imagem Mito Estereótipo Mídia. |
title_short |
Marilyn’s skirt: from the archetype to the stereotype of media imagery |
title_full |
Marilyn’s skirt: from the archetype to the stereotype of media imagery |
title_fullStr |
Marilyn’s skirt: from the archetype to the stereotype of media imagery |
title_full_unstemmed |
Marilyn’s skirt: from the archetype to the stereotype of media imagery |
title_sort |
Marilyn’s skirt: from the archetype to the stereotype of media imagery |
author |
Barros, Ana Taís Martins Portanova |
author_facet |
Barros, Ana Taís Martins Portanova |
author_role |
author |
dc.contributor.author.fl_str_mv |
Barros, Ana Taís Martins Portanova |
dc.subject.por.fl_str_mv |
Imagem Mito Estereótipo Mídia. |
topic |
Imagem Mito Estereótipo Mídia. |
description |
This article develops a discussion about the nature of stereotypes in media iconographic imagery, in order to show the way they interact with the deepest layers of the imaginary, especially with archetypes and myths. The classification is made through the Regime of the Visual, proposed by Régis Debray and the theories of the imaginary by Gilbert Durand, showing that stereotype is the uppermost point in the process of symbolic impoverishment. Such impoverishment happens through the demystification of myths that have originally an oppositionist and liberating role in societies. Finally, the Durandian mythic criticism method is used to analyze four media images that remain vivid in the collective memory. The conclusion was that in their core, they refer to important myths for the psychosocial balance, which were degraded by the media establishment, which resulted in the stereotypification of images that derive from the archetypes of the femininity, the fall, the trickster and the hero. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-06-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/365 10.30962/ec.365 |
url |
https://www.e-compos.org.br/e-compos/article/view/365 |
identifier_str_mv |
10.30962/ec.365 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.e-compos.org.br/e-compos/article/view/365/321 https://www.e-compos.org.br/e-compos/article/view/365/1121 https://www.e-compos.org.br/e-compos/article/view/365/1123 https://www.e-compos.org.br/e-compos/article/view/365/1125 https://www.e-compos.org.br/e-compos/article/view/365/1127 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf image/pjpeg image/pjpeg image/pjpeg image/pjpeg |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
dc.source.none.fl_str_mv |
E-Compós; Vol. 12 No. 1 (2009) E-Compós; Vol. 12 Núm. 1 (2009) E-Compós; v. 12 n. 1 (2009) 1808-2599 reponame:E-Compós instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação instacron:ANPPC |
instname_str |
Associação Nacional dos Programas de Pós-Graduação em Comunicação |
instacron_str |
ANPPC |
institution |
ANPPC |
reponame_str |
E-Compós |
collection |
E-Compós |
repository.name.fl_str_mv |
E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação |
repository.mail.fl_str_mv |
revistaecompos@gmail.com |
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1798045732623613952 |