The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil

Bibliographic Details
Main Author: Casaqui, Vander
Publication Date: 2015
Format: Article
Language: por
Source: E-Compós
Download full: https://www.e-compos.org.br/e-compos/article/view/1104
Summary: This study deals with the theme of social entrepreneurship, from its discursive dimension, through the analysis of the "Imagina na Copa", a digital platform that gives visibility to initiatives of Brazilian social entrepreneurs. The "community project" allows us to understand the articulation of social role (DAHRENDORF) of the social entrepreneur in the imagined country, in which the young Brazilians are protagonists and agents of "transformation" - articulated between individual positive attitude and cooperative work. The theoretical framework discusses the meanings of social entrepreneurship, its relationship with the Spirit of Capitalism, in its character of social discourse (ANGENOT); analyzes of the corpus are carried out from the theoretical and methodological approach of discourse analysis.
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spelling The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of BrazilLa invención de un país de emprendedores sociales: "Imagina na Copa" y su proyecto de BrasilA invenção de um país de empreendedores sociais: “Imagina na Copa” e seu projeto de BrasilEmpreendedorismo social. Comunicação e discurso. Sociabilidade. Consumo. Comunidade.This study deals with the theme of social entrepreneurship, from its discursive dimension, through the analysis of the "Imagina na Copa", a digital platform that gives visibility to initiatives of Brazilian social entrepreneurs. The "community project" allows us to understand the articulation of social role (DAHRENDORF) of the social entrepreneur in the imagined country, in which the young Brazilians are protagonists and agents of "transformation" - articulated between individual positive attitude and cooperative work. The theoretical framework discusses the meanings of social entrepreneurship, its relationship with the Spirit of Capitalism, in its character of social discourse (ANGENOT); analyzes of the corpus are carried out from the theoretical and methodological approach of discourse analysis.Este estudio aborda el tema de emprendedurismo social, desde su dimensión discursiva, a través del análisis de lo proyecto "Imagina na Copa", una plataforma digital que da visibilidad a las iniciativas de los emprendedores sociales brasileños. El "proyecto comunitario" nos permite entender la articulación del rol social (DAHRENDORF) del emprendedor social en el país imaginado, en la que los protagonistas son los jóvenes brasileños y agentes del "cambio" - articulada entre la actitud positiva individual y el trabajo cooperativo. El marco teórico discute los significados del emprendedurismo social, su relación con el espíritu del capitalismo, en su carácter de discurso social (ANGENOT); análisis del corpus se llevan a cabo desde el enfoque teórico y metodológico del análisis del discurso.Este estudo trata do tema do empreendedorismo social, a partir de sua dimensão discursiva, através da análise do projeto “Imagina na Copa”, uma plataforma digital que dá visibilidade a iniciativas de empreendedores sociais brasileiros. O“projeto de comunidade” permite compreender a articulação do papel social (DAHRENDORF) do empreendedor social no país imaginado, no qual os jovens brasileiros são protagonistas e agentes da “transformação” - articulada entre a atitude positiva individual e o trabalho cooperativo. O quadro teórico trata dos significados do empreendedorismo social, de sua relação com o espírito do capitalismo, de seu caráter de discurso social (ANGENOT); as análises do corpus são realizadas a partir da proposta teórico-metodológica da análise do discurso.ABEC2015-05-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/jpegimage/jpegimage/jpegimage/jpegimage/jpeghttps://www.e-compos.org.br/e-compos/article/view/110410.30962/ec.1104E-Compós; Vol. 18 No. 1 (2015)E-Compós; Vol. 18 Núm. 1 (2015)E-Compós; v. 18 n. 1 (2015)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/1104/810https://www.e-compos.org.br/e-compos/article/view/1104/1453https://www.e-compos.org.br/e-compos/article/view/1104/1455https://www.e-compos.org.br/e-compos/article/view/1104/1457https://www.e-compos.org.br/e-compos/article/view/1104/1459https://www.e-compos.org.br/e-compos/article/view/1104/1461Casaqui, Vanderinfo:eu-repo/semantics/openAccess2023-11-06T15:12:17Zoai:ojs.www.e-compos.org.br:article/1104Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T15:12:17E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
La invención de un país de emprendedores sociales: "Imagina na Copa" y su proyecto de Brasil
A invenção de um país de empreendedores sociais: “Imagina na Copa” e seu projeto de Brasil
title The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
spellingShingle The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
Casaqui, Vander
Empreendedorismo social. Comunicação e discurso. Sociabilidade. Consumo. Comunidade.
title_short The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
title_full The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
title_fullStr The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
title_full_unstemmed The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
title_sort The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
author Casaqui, Vander
author_facet Casaqui, Vander
author_role author
dc.contributor.author.fl_str_mv Casaqui, Vander
dc.subject.por.fl_str_mv Empreendedorismo social. Comunicação e discurso. Sociabilidade. Consumo. Comunidade.
topic Empreendedorismo social. Comunicação e discurso. Sociabilidade. Consumo. Comunidade.
description This study deals with the theme of social entrepreneurship, from its discursive dimension, through the analysis of the "Imagina na Copa", a digital platform that gives visibility to initiatives of Brazilian social entrepreneurs. The "community project" allows us to understand the articulation of social role (DAHRENDORF) of the social entrepreneur in the imagined country, in which the young Brazilians are protagonists and agents of "transformation" - articulated between individual positive attitude and cooperative work. The theoretical framework discusses the meanings of social entrepreneurship, its relationship with the Spirit of Capitalism, in its character of social discourse (ANGENOT); analyzes of the corpus are carried out from the theoretical and methodological approach of discourse analysis.
publishDate 2015
dc.date.none.fl_str_mv 2015-05-26
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https://www.e-compos.org.br/e-compos/article/view/1104/1455
https://www.e-compos.org.br/e-compos/article/view/1104/1457
https://www.e-compos.org.br/e-compos/article/view/1104/1459
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dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 18 No. 1 (2015)
E-Compós; Vol. 18 Núm. 1 (2015)
E-Compós; v. 18 n. 1 (2015)
1808-2599
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