Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption

Detalhes bibliográficos
Autor(a) principal: Casaqui, Vander
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22654
Resumo: This article focuses on the entrepreneurial culture, understood as communication process by the analysis of the Draft Project; or, in the words of the project itself, it is the analysis of the “Maker Culture”, or the “new Brazilian entrepreneurs”. The object of study is a digital platform that gives visibility to entrepreneurship initiatives, social entrepreneurship, and new businesses, ranging from a journalistic aesthetic to the sponsored content by large corporations. At issue is a Brazil edited by the vision of “entrepreneurial society” (Drucker, 2011). Among the themes developed are: the asrelationship between national projects, entrepreneurial culture and the spirit of capitalism (Boltanski; Chiapello, 2009); the meanings of consumption, forms of sociability and culture models (Morin, 2007) built on the Draft Project environment. The research method is based on the critical discourse analysis of Fairclough (2001).
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spelling Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumptionEsbozos y proyectos de la sociedad emprendedora: mundo conexionista, sociabilidad y consumoEsboços e projetos da sociedade empreendedora: mundo conexionista, sociabilidade e consumoEntrepreneur cultureCommunication and consumptionSpeechEntrepreneur cultureCultura emprendedoracomunicación y consumodiscursoComunicaciónCultura empreendedoracomunicação e consumodiscursoComunicaçãoThis article focuses on the entrepreneurial culture, understood as communication process by the analysis of the Draft Project; or, in the words of the project itself, it is the analysis of the “Maker Culture”, or the “new Brazilian entrepreneurs”. The object of study is a digital platform that gives visibility to entrepreneurship initiatives, social entrepreneurship, and new businesses, ranging from a journalistic aesthetic to the sponsored content by large corporations. At issue is a Brazil edited by the vision of “entrepreneurial society” (Drucker, 2011). Among the themes developed are: the asrelationship between national projects, entrepreneurial culture and the spirit of capitalism (Boltanski; Chiapello, 2009); the meanings of consumption, forms of sociability and culture models (Morin, 2007) built on the Draft Project environment. The research method is based on the critical discourse analysis of Fairclough (2001).Este artículo tiene como tema la cultura emprendedora, comprendida como proceso comunicacional por medio del estudio del Proyecto Draft; o, según las palabras del propio proyecto, se trata del análisis de la “cultura maker”, o los “nuevos emprendedores brasileños”. El objeto de estudio es una plataforma digital que da visibilidad a iniciativas de emprendimiento, emprendimiento social, nuevos negocios, que oscila entre una estética periodística y contenidos patrocinados por grandes corporaciones. En discusión está un Brasil editado por la visión de la “sociedad emprendedora” (Drucker, 2011). Entre los temas desarrollados se encuentran: la relación entre proyectos de nación, cultura emprendedora y el espíritu del capitalismo (Boltanski y Chiapello, 2009); los significados del consumo, las formas de sociabilidad y los modelos de cultura (Morin, 2007) construidos en el ambiente del Proyecto Draft. El método de la investigación se fundamenta en la propuesta de análisis crítico de discurso de Fairclough (2001).Este artigo tem como tema a cultura empreendedora, compreendida como processo comunicacional por meio do estudo do Projeto Draft; ou, segundo as palavras do próprio projeto, trata-se da análise da “Cultura Maker”, ou os “novos empreendedores brasileiros”. O objeto de estudo é uma plataforma digital que dá visibilidade a iniciativas de empreendedorismo, empreendedorismo social, novos negócios, que oscila entre uma estética jornalística e conteúdos patrocinados por grandes corporações. Em pauta, está um Brasil editado pela visão da “sociedade empreendedora” (Drucker, 2011). Dentre os temas desenvolvidos, estão: a relação entre projetos de nação, cultura empreendedora e o espírito do capitalismo (Boltanski e Chiapello, 2009); os significados do consumo, as formas de sociabilidade e os modelos de cultura (Morin, 2007) construídos no ambiente do Projeto Draft. O método da pesquisa se fundamenta na proposta de análise crítica de discurso de Fairclough (2001).Editora da PUCRS - ediPUCRS2016-07-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2265410.15448/1980-3729.2016.3.22654Revista FAMECOS; Vol. 23 No. 3 (2016); ID22654Revista FAMECOS; Vol. 23 Núm. 3 (2016); ID22654Revista FAMECOS; v. 23 n. 3 (2016); ID226541980-37291415-054910.15448/1980-3729.2016.3reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22654/14611Copyright (c) 2016 Revista FAMECOSinfo:eu-repo/semantics/openAccessCasaqui, Vander2017-06-01T20:32:31Zoai:ojs.revistaseletronicas.pucrs.br:article/22654Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-06-01T20:32:31Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
Esbozos y proyectos de la sociedad emprendedora: mundo conexionista, sociabilidad y consumo
Esboços e projetos da sociedade empreendedora: mundo conexionista, sociabilidade e consumo
title Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
spellingShingle Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
Casaqui, Vander
Entrepreneur culture
Communication and consumption
Speech
Entrepreneur culture
Cultura emprendedora
comunicación y consumo
discurso
Comunicación
Cultura empreendedora
comunicação e consumo
discurso
Comunicação
title_short Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
title_full Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
title_fullStr Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
title_full_unstemmed Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
title_sort Drafts and projects from the entrepreneurial society: connectionist world, sociability and consumption
author Casaqui, Vander
author_facet Casaqui, Vander
author_role author
dc.contributor.author.fl_str_mv Casaqui, Vander
dc.subject.por.fl_str_mv Entrepreneur culture
Communication and consumption
Speech
Entrepreneur culture
Cultura emprendedora
comunicación y consumo
discurso
Comunicación
Cultura empreendedora
comunicação e consumo
discurso
Comunicação
topic Entrepreneur culture
Communication and consumption
Speech
Entrepreneur culture
Cultura emprendedora
comunicación y consumo
discurso
Comunicación
Cultura empreendedora
comunicação e consumo
discurso
Comunicação
description This article focuses on the entrepreneurial culture, understood as communication process by the analysis of the Draft Project; or, in the words of the project itself, it is the analysis of the “Maker Culture”, or the “new Brazilian entrepreneurs”. The object of study is a digital platform that gives visibility to entrepreneurship initiatives, social entrepreneurship, and new businesses, ranging from a journalistic aesthetic to the sponsored content by large corporations. At issue is a Brazil edited by the vision of “entrepreneurial society” (Drucker, 2011). Among the themes developed are: the asrelationship between national projects, entrepreneurial culture and the spirit of capitalism (Boltanski; Chiapello, 2009); the meanings of consumption, forms of sociability and culture models (Morin, 2007) built on the Draft Project environment. The research method is based on the critical discourse analysis of Fairclough (2001).
publishDate 2016
dc.date.none.fl_str_mv 2016-07-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22654
10.15448/1980-3729.2016.3.22654
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22654
identifier_str_mv 10.15448/1980-3729.2016.3.22654
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22654/14611
dc.rights.driver.fl_str_mv Copyright (c) 2016 Revista FAMECOS
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Revista FAMECOS
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 23 No. 3 (2016); ID22654
Revista FAMECOS; Vol. 23 Núm. 3 (2016); ID22654
Revista FAMECOS; v. 23 n. 3 (2016); ID22654
1980-3729
1415-0549
10.15448/1980-3729.2016.3
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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