For-consumption images of the automotive industry: the world of work through the lens of advertising communication

Detalhes bibliográficos
Autor(a) principal: Casaqui, Vander
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/693
Resumo: This paper analyzes advertising communication strategies of the automotive industry in the early 21st century, mainly from the standpoint of therepresentations of its productive processes and meanings of consumption. The theoretical framework discusses McLuhan’s theory on cultural aspects of automobiles, production trends and new roles to be assumed by consumers, in the transformations promoted by modern marketing. The theoreticalmethodological approach of the French line of Discourse Analysis was adopted in the reflection on the corpus. Keywords Communication and Consumption. Communication and Work. Advertising. Automobile brands. Marshall McLuhan.
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spelling For-consumption images of the automotive industry: the world of work through the lens of advertising communicationImágenes de la industria automotriz para el consumo: el mundo laboral a través del lente de la comunicación publicitariaImagens da indústria automotiva para consumo: o mundo do trabalho na ótica da comunicação publicitáriaComunicação e consumoComunicação e TrabalhoPublicidadeMarcas de automóveisMarshall McLuhan.This paper analyzes advertising communication strategies of the automotive industry in the early 21st century, mainly from the standpoint of therepresentations of its productive processes and meanings of consumption. The theoretical framework discusses McLuhan’s theory on cultural aspects of automobiles, production trends and new roles to be assumed by consumers, in the transformations promoted by modern marketing. The theoreticalmethodological approach of the French line of Discourse Analysis was adopted in the reflection on the corpus. Keywords Communication and Consumption. Communication and Work. Advertising. Automobile brands. Marshall McLuhan.Este artículo analiza las estrategias de la comunicación publicitaria de la industria de automóviles a principios de siglo XXI, tenendo como ejes principales las representaciones de sus procesos de producción y los significados del consumo. La discusión teórica trata de las tesis de McLuhan sobre los aspectos culturales de los automóviles, las tendencias de la producción y los nuevos roles que debe asumir el consumidor, en los cambios promovidos por el marketing moderno. El enfoque teórico y metodológicodel análisis del discurso de la línea francesa se adoptó en el pensamiento sobre el corpus. Palabras Clave Comunicación y consumo. Comunicación y trabajo. Publicidad. Marcas de automóviles. Marshall McLuhan.Este artigo analisa as estratégias da comunicação publicitária da indústria de automóveis no início do século XXI, tendo como eixos principais as representações de seus processos produtivos e os significados do consumo. O quadro teórico discute as teorias de McLuhan sobre os aspectos culturais do automóvel, as tendências da produção e os novos papéis a serem assumidos pelo consumidor, nas transformações promovidas pelo marketing moderno. A abordagem teórico-metodológica da Análise do Discurso de linha francesa foi adotada na reflexão sobre o corpus. Palavras-chave Comunicação e consumo. Comunicação e trabalho. Publicidade. Marcas de automóveis. Marshall McLuhan.ABEC2012-03-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfimage/pjpegimage/pjpegimage/pjpeghttps://www.e-compos.org.br/e-compos/article/view/69310.30962/ec.693E-Compós; Vol. 14 No. 3 (2011)E-Compós; Vol. 14 Núm. 3 (2011)E-Compós; v. 14 n. 3 (2011)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/693/541https://www.e-compos.org.br/e-compos/article/view/693/554https://www.e-compos.org.br/e-compos/article/view/693/1299https://www.e-compos.org.br/e-compos/article/view/693/1301https://www.e-compos.org.br/e-compos/article/view/693/1303Casaqui, Vanderinfo:eu-repo/semantics/openAccess2023-11-06T21:22:46Zoai:ojs.www.e-compos.org.br:article/693Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T21:22:46E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv For-consumption images of the automotive industry: the world of work through the lens of advertising communication
Imágenes de la industria automotriz para el consumo: el mundo laboral a través del lente de la comunicación publicitaria
Imagens da indústria automotiva para consumo: o mundo do trabalho na ótica da comunicação publicitária
title For-consumption images of the automotive industry: the world of work through the lens of advertising communication
spellingShingle For-consumption images of the automotive industry: the world of work through the lens of advertising communication
Casaqui, Vander
Comunicação e consumo
Comunicação e Trabalho
Publicidade
Marcas de automóveis
Marshall McLuhan.
title_short For-consumption images of the automotive industry: the world of work through the lens of advertising communication
title_full For-consumption images of the automotive industry: the world of work through the lens of advertising communication
title_fullStr For-consumption images of the automotive industry: the world of work through the lens of advertising communication
title_full_unstemmed For-consumption images of the automotive industry: the world of work through the lens of advertising communication
title_sort For-consumption images of the automotive industry: the world of work through the lens of advertising communication
author Casaqui, Vander
author_facet Casaqui, Vander
author_role author
dc.contributor.author.fl_str_mv Casaqui, Vander
dc.subject.por.fl_str_mv Comunicação e consumo
Comunicação e Trabalho
Publicidade
Marcas de automóveis
Marshall McLuhan.
topic Comunicação e consumo
Comunicação e Trabalho
Publicidade
Marcas de automóveis
Marshall McLuhan.
description This paper analyzes advertising communication strategies of the automotive industry in the early 21st century, mainly from the standpoint of therepresentations of its productive processes and meanings of consumption. The theoretical framework discusses McLuhan’s theory on cultural aspects of automobiles, production trends and new roles to be assumed by consumers, in the transformations promoted by modern marketing. The theoreticalmethodological approach of the French line of Discourse Analysis was adopted in the reflection on the corpus. Keywords Communication and Consumption. Communication and Work. Advertising. Automobile brands. Marshall McLuhan.
publishDate 2012
dc.date.none.fl_str_mv 2012-03-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/693
10.30962/ec.693
url https://www.e-compos.org.br/e-compos/article/view/693
identifier_str_mv 10.30962/ec.693
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/693/541
https://www.e-compos.org.br/e-compos/article/view/693/554
https://www.e-compos.org.br/e-compos/article/view/693/1299
https://www.e-compos.org.br/e-compos/article/view/693/1301
https://www.e-compos.org.br/e-compos/article/view/693/1303
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
image/pjpeg
image/pjpeg
image/pjpeg
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 14 No. 3 (2011)
E-Compós; Vol. 14 Núm. 3 (2011)
E-Compós; v. 14 n. 3 (2011)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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