McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension

Detalhes bibliográficos
Autor(a) principal: Sandstrom, Gregory
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/708
Resumo: One of the main contributions that Marshall McLuhan made to the fields of culture, technology and communication was the idea of ‘the extensions of man,’ the subtitle of his masterpiece “Understanding Media” (1964). Here the idea of ‘human extension’ is explored for application in human-social sciences, along with the notion of ‘the extended case method’ promoted by current President of the International Sociological Association, Michael Burawoy with its origins in the Manchester School of Social Anthropology. ‘Human extension’ is offered as an alternative approach to the ‘evolution’ of artefacts and is connected to the communications works of Marshall and his son Eric, reaching to the recent idea of a general ‘human equation.’ Keywords Marshall McLuhan, Michael Burawoy, Eric McLuhan, Human Extension, Extended Case Method, Human Equation, Toronto School of Communications, Anthropic-Social Science, Natural-Physical Science, Steve Fuller, Innovation Diffusion, Extension Theory, Dehumanization and Re-Humanization, Tetradic Approach, Eden-in-Reverse
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spelling McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human ExtensionMcLuhan, Burawoy, McLuhan: La Extensión de las Comunicaciones Antrópicas acerca de la Ecuación Humana, del Método de Caso Extendido y de la Extensión HumanaMcLuhan, Burawoy, McLuhan: A Extensão das Comunicações Antrópicas Sobre a Equação Humana, o Método do Caso Estendido e a Extensão HumanaMarshall McLuhanTetradic TheoryOne of the main contributions that Marshall McLuhan made to the fields of culture, technology and communication was the idea of ‘the extensions of man,’ the subtitle of his masterpiece “Understanding Media” (1964). Here the idea of ‘human extension’ is explored for application in human-social sciences, along with the notion of ‘the extended case method’ promoted by current President of the International Sociological Association, Michael Burawoy with its origins in the Manchester School of Social Anthropology. ‘Human extension’ is offered as an alternative approach to the ‘evolution’ of artefacts and is connected to the communications works of Marshall and his son Eric, reaching to the recent idea of a general ‘human equation.’ Keywords Marshall McLuhan, Michael Burawoy, Eric McLuhan, Human Extension, Extended Case Method, Human Equation, Toronto School of Communications, Anthropic-Social Science, Natural-Physical Science, Steve Fuller, Innovation Diffusion, Extension Theory, Dehumanization and Re-Humanization, Tetradic Approach, Eden-in-ReverseUna de las principales aportaciones de Marshall McLuhan en los campos de la cultura, la tecnología y la comunicación fue la idea de "extensiones del hombre", subtítulo de su obra maestra Understanding Media (1964). Aquí la idea de "extensión humana" se explora para su aplicación a las ciencias humanas y sociales, junto con la noción de "método del caso extendido" promovida por Michael Burawoy, actual Presidente de la Asociación Internacional de Sociología (International Sociological Association), con sus orígenes en la Escuela de Antropología Social de Manchester. El concepto de "extensión humana" se presenta como un abordaje alternativo a la "evolución" de los artefactos y se conecta al trabajo de comunicación de Marshall y su hijo Eric, llegando a la idea reciente de una "ecuación humana" en general. Palabras clave: Marshall McLuhan, Michael Burawoy, Eric McLuhan, Extensión Humana, método del caso extendido, ecuación humana, Escuela de Comunicación de Toronto, Ciencia Antrópico-social, Ciencia Natural-Física, Steve Fuller, Difusión de la Innovación, Teoría de la Extensión, Deshumanización y Re-humanización, Abordaje Tetrádico, Eden al revésUma das principais contribuições de Marshall McLuhan aos campos da cultura, tecnologia e comunicação foi a ideia de “extensões do homem”, subtítulo de sua obra-prima Understanding media (1964). Aqui a ideia de “extensão humana” é explorada para aplicá-la às ciências humano-sociais, juntamente com a noção de “método do caso estendido” promovida por Michael Burawoy, atual Presidente da Associação Internacional de Sociologia (International Sociological Association), com suas origens na Escola de Antropologia Social de Manchester. O conceito de “extensão humana” é apresentado como abordagem alternativa à “evolução” de artefatos e é ligado ao trabalho em comunicação de Marshall e seu filho Eric, chegando até a ideia recente de uma “equação humana” geral. Palavras-chave Marshall McLuhan, Michael Burawoy, Eric McLuhan, Extensão Humana, Método do Caso Estendido, Equação Humana, Escola de Comunicação de Toronto, Ciência Antrópico-Social, Ciência Natural-Física, Steve Fuller, Difusão da Inovação, Teoria da Extensão, Desumanização e Re-humanização, Abordagem Tetrádica, Éden às AvessasABEC2012-03-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.e-compos.org.br/e-compos/article/view/70810.30962/ec.708E-Compós; Vol. 14 No. 3 (2011)E-Compós; Vol. 14 Núm. 3 (2011)E-Compós; v. 14 n. 3 (2011)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/708/552https://www.e-compos.org.br/e-compos/article/view/708/547Sandstrom, Gregoryinfo:eu-repo/semantics/openAccess2023-11-06T21:20:00Zoai:ojs.www.e-compos.org.br:article/708Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2023-11-06T21:20E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
McLuhan, Burawoy, McLuhan: La Extensión de las Comunicaciones Antrópicas acerca de la Ecuación Humana, del Método de Caso Extendido y de la Extensión Humana
McLuhan, Burawoy, McLuhan: A Extensão das Comunicações Antrópicas Sobre a Equação Humana, o Método do Caso Estendido e a Extensão Humana
title McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
spellingShingle McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
Sandstrom, Gregory
Marshall McLuhan
Tetradic Theory
title_short McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
title_full McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
title_fullStr McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
title_full_unstemmed McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
title_sort McLuhan, Burawoy, McLuhan: Extending Anthropic Communications On the Human Equation, the Extended Case Method and Human Extension
author Sandstrom, Gregory
author_facet Sandstrom, Gregory
author_role author
dc.contributor.author.fl_str_mv Sandstrom, Gregory
dc.subject.por.fl_str_mv Marshall McLuhan
Tetradic Theory
topic Marshall McLuhan
Tetradic Theory
description One of the main contributions that Marshall McLuhan made to the fields of culture, technology and communication was the idea of ‘the extensions of man,’ the subtitle of his masterpiece “Understanding Media” (1964). Here the idea of ‘human extension’ is explored for application in human-social sciences, along with the notion of ‘the extended case method’ promoted by current President of the International Sociological Association, Michael Burawoy with its origins in the Manchester School of Social Anthropology. ‘Human extension’ is offered as an alternative approach to the ‘evolution’ of artefacts and is connected to the communications works of Marshall and his son Eric, reaching to the recent idea of a general ‘human equation.’ Keywords Marshall McLuhan, Michael Burawoy, Eric McLuhan, Human Extension, Extended Case Method, Human Equation, Toronto School of Communications, Anthropic-Social Science, Natural-Physical Science, Steve Fuller, Innovation Diffusion, Extension Theory, Dehumanization and Re-Humanization, Tetradic Approach, Eden-in-Reverse
publishDate 2012
dc.date.none.fl_str_mv 2012-03-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/708
10.30962/ec.708
url https://www.e-compos.org.br/e-compos/article/view/708
identifier_str_mv 10.30962/ec.708
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/708/552
https://www.e-compos.org.br/e-compos/article/view/708/547
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application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 14 No. 3 (2011)
E-Compós; Vol. 14 Núm. 3 (2011)
E-Compós; v. 14 n. 3 (2011)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
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instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
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reponame_str E-Compós
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repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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