Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges

Detalhes bibliográficos
Autor(a) principal: Rodrigues,Marco Aurelio de Souza
Data de Publicação: 2021
Outros Autores: Kamlot,Daniel, Carvalho,Anita Vasconcelos de
Tipo de documento: Relatório
Idioma: eng
Título da fonte: RAC. Revista de Administração Contemporânea (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700804
Resumo: ABSTRACT This case explores a situation that affected almost all artists - especially musicians - after the COVID-19 pandemic occurred: the need to perform shows in a context where agglomerations are prohibited. Based on the reality of the famous samba singer Diogo Nogueira, a situation is presented in which the decision to make presentations through lives is evaluated. From this scenario, the possible options are exposed for Diogo to remain in evidence before an audience still eager for entertainment. The case makes it possible to discuss strategy, platform management, and innovation. It is recommended to be used in strategy subjects for postgraduate courses.
id ANPPGA-1_ccd25c5597d5dfe6afe3899854965572
oai_identifier_str oai:scielo:S1415-65552021000700804
network_acronym_str ANPPGA-1
network_name_str RAC. Revista de Administração Contemporânea (Online)
repository_id_str
spelling Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management ChallengesmanagementplatformsinnovationlivestreamsABSTRACT This case explores a situation that affected almost all artists - especially musicians - after the COVID-19 pandemic occurred: the need to perform shows in a context where agglomerations are prohibited. Based on the reality of the famous samba singer Diogo Nogueira, a situation is presented in which the decision to make presentations through lives is evaluated. From this scenario, the possible options are exposed for Diogo to remain in evidence before an audience still eager for entertainment. The case makes it possible to discuss strategy, platform management, and innovation. It is recommended to be used in strategy subjects for postgraduate courses.Associação Nacional de Pós-Graduação e Pesquisa em Administração2021-01-01info:eu-repo/semantics/reportinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700804Revista de Administração Contemporânea v.25 n.spe 2021reponame:RAC. Revista de Administração Contemporânea (Online)instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1982-7849rac2021200225.eninfo:eu-repo/semantics/openAccessRodrigues,Marco Aurelio de SouzaKamlot,DanielCarvalho,Anita Vasconcelos deeng2021-04-27T00:00:00Zoai:scielo:S1415-65552021000700804Revistahttps://rac.anpad.org.br/index.php/racONGhttps://rac.anpad.org.br/index.php/rac/oairac@anpad.org.br1982-78491415-6555opendoar:2021-04-27T00:00RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
title Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
spellingShingle Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
Rodrigues,Marco Aurelio de Souza
management
platforms
innovation
livestreams
title_short Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
title_full Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
title_fullStr Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
title_full_unstemmed Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
title_sort Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
author Rodrigues,Marco Aurelio de Souza
author_facet Rodrigues,Marco Aurelio de Souza
Kamlot,Daniel
Carvalho,Anita Vasconcelos de
author_role author
author2 Kamlot,Daniel
Carvalho,Anita Vasconcelos de
author2_role author
author
dc.contributor.author.fl_str_mv Rodrigues,Marco Aurelio de Souza
Kamlot,Daniel
Carvalho,Anita Vasconcelos de
dc.subject.por.fl_str_mv management
platforms
innovation
livestreams
topic management
platforms
innovation
livestreams
description ABSTRACT This case explores a situation that affected almost all artists - especially musicians - after the COVID-19 pandemic occurred: the need to perform shows in a context where agglomerations are prohibited. Based on the reality of the famous samba singer Diogo Nogueira, a situation is presented in which the decision to make presentations through lives is evaluated. From this scenario, the possible options are exposed for Diogo to remain in evidence before an audience still eager for entertainment. The case makes it possible to discuss strategy, platform management, and innovation. It is recommended to be used in strategy subjects for postgraduate courses.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/report
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format report
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700804
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700804
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1982-7849rac2021200225.en
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv Revista de Administração Contemporânea v.25 n.spe 2021
reponame:RAC. Revista de Administração Contemporânea (Online)
instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD
instname_str Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron_str ANPAD
institution ANPAD
reponame_str RAC. Revista de Administração Contemporânea (Online)
collection RAC. Revista de Administração Contemporânea (Online)
repository.name.fl_str_mv RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
repository.mail.fl_str_mv rac@anpad.org.br
_version_ 1754209054060707840

Registros relacionados