Choice architecture for tourist decision-makingin the context of the covid-19 pandemic

Detalhes bibliográficos
Autor(a) principal: Nunes, Marcelo
Data de Publicação: 2022
Outros Autores: Dib, Luis Antonio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Pesquisa em Turismo
Texto Completo: https://rbtur.org.br/rbtur/article/view/2465
Resumo: As more information became available on the Covid-19 outbreak worldwide, some proposals aimed at containing its spread originated in the field of behavioral sciences. Given the need to change individual behaviors inherent to the type of transmission of the new coronavirus, it is believed that the theoretical framework on decision architecture and nudges presents itself as an important instrument to guide the debate. In this sense, this article aims to identify and categorize the measures taken by tourism companies for their reopening in the context of the Covid-19 pandemic. For this, a study of multiple cases is carried out with a hotel, an airport and an international tourist attraction, which had to undergo interventions in their physical and procedural structures in order to start operating again. From the analysis, it was found that most of the nudges had techniques of information translation, visibility of external information, decrease of physical effort and provision of reminders. Techniques of social norms and increase of visibility of behavior were little explored by the enterprises analyzed in this study. Finally, the work documents a holistic intervention strategy in tourist behavior, which combines nudges with financial incentives and harsher forms of paternalism.
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spelling Choice architecture for tourist decision-makingin the context of the covid-19 pandemicArquitectura de elecciones en la toma de decisiones de turistas en el contexto de la pandemia covid-19Arquitetura de escolhas na tomada de decisão de turistas no contexto da pandemia de covid-19NudgesCovid-19Behavioral economicsTourismCase-StudyNudgesCovid-19Economia conductalTurismoEstudio de CasoNudgesEconomia comportamentalCovid-19Economia ComportamentalTurismoEstudo de CasoAs more information became available on the Covid-19 outbreak worldwide, some proposals aimed at containing its spread originated in the field of behavioral sciences. Given the need to change individual behaviors inherent to the type of transmission of the new coronavirus, it is believed that the theoretical framework on decision architecture and nudges presents itself as an important instrument to guide the debate. In this sense, this article aims to identify and categorize the measures taken by tourism companies for their reopening in the context of the Covid-19 pandemic. For this, a study of multiple cases is carried out with a hotel, an airport and an international tourist attraction, which had to undergo interventions in their physical and procedural structures in order to start operating again. From the analysis, it was found that most of the nudges had techniques of information translation, visibility of external information, decrease of physical effort and provision of reminders. Techniques of social norms and increase of visibility of behavior were little explored by the enterprises analyzed in this study. Finally, the work documents a holistic intervention strategy in tourist behavior, which combines nudges with financial incentives and harsher forms of paternalism.A medida que se dispuso de más información sobre el brote de Covid-19 en el mundo, algunas propuestas destinadas a contenersu propagación se originaron en el campo de las ciencias del comportamiento. Debido a la necesidad de cambiar los comportamientos individuales inherentes al tipo de transmisión del nuevo coronavirus, se cree que el marco teórico sobre arquitectura de elecciones y nudges se presenta como un importante instrumento para orientar los debates. En este sentido, este artículo tiene como objetivo identificar y categorizar las medidas tomadas por las empresas turísticas para su reapertura en el contexto de la pandemia Covid-19. Para ello, se realiza un estudio de casos múltiples con un hotel, un aeropuerto y un atractivo turístico internacional, los cuales debieron realizar intervenciones en sus estructuras físicas y procedimentales para poder volver a operar. A partir del análisis, se encontró que la mayoría de los nudges contaban con técnicas para simplificar información, visibilidad de acciones externas, reducción del esfuerzo físico y recordatorios. Las técnicas de las normas sociales y la expansión de la visibilidad del comportamiento fueron poco exploradas por las empresas analizadas en este estudio. Finalmente, el trabajo documenta una estrategia holística de intervención en el comportamiento turístico, que combina nudges con incentivos económicos y formas más duras de paternalismo.As more information became available on the Covid-19 outbreak worldwide,some propositions aimed at containing its spread had their roots in the behavioral sciences. Given the need to change individual behaviors inherent to the type of transmission of the newcoronavirus, it is believed that the theoretical framework on choice architecture and nudges presents itself as an important instrument to guide the debate. In this sense, this article aims to identify and categorize the measures taken by tourism companies for their reopening in the context of the Covid-19 pandemic. For this, a study of multiple cases is carried out with a hotel, an airport andan international tourist attraction, which had to undergo interventions in their physical structures and processesin order to start operating again. From the analysis, it was found that most of the nudges had techniques of information translation, visibility of external information, decrease of physical effort and provision of reminders. Techniques of social norms and increase of visibility of behavior were not as explored by the companies analyzed in this study. Finally, the work documents a holistic interventionstrategy in tourist behavior, which combines nudges with financial incentives and harsher forms of paternalism.Anptur2022-01-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedArtículo revisado por paresArtigo avaliado por paresapplication/pdfhttps://rbtur.org.br/rbtur/article/view/246510.7784/rbtur.v16.2465Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2465Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2465Revista Brasileira de Pesquisa em Turismo; v. 16 (2022); 24651982-6125reponame:Revista Brasileira de Pesquisa em Turismoinstname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)instacron:ANPPGTporhttps://rbtur.org.br/rbtur/article/view/2465/1501Copyright (c) 2022 Marcelo Nunes, Luis Antonio Dibhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessNunes, MarceloDib, Luis Antonio2023-01-10T18:01:01Zoai:ojs.emnuvens.com.br:article/2465Revistahttps://rbtur.org.br/rbturONGhttps://rbtur.org.br/rbtur/oai||edrbtur@gmail.com|| glauber.santos@usp.br1982-61251982-6125opendoar:2023-01-10T18:01:01Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)false
dc.title.none.fl_str_mv Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
Arquitectura de elecciones en la toma de decisiones de turistas en el contexto de la pandemia covid-19
Arquitetura de escolhas na tomada de decisão de turistas no contexto da pandemia de covid-19
title Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
spellingShingle Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
Nunes, Marcelo
Nudges
Covid-19
Behavioral economics
Tourism
Case-Study
Nudges
Covid-19
Economia conductal
Turismo
Estudio de Caso
Nudges
Economia comportamental
Covid-19
Economia Comportamental
Turismo
Estudo de Caso
title_short Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
title_full Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
title_fullStr Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
title_full_unstemmed Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
title_sort Choice architecture for tourist decision-makingin the context of the covid-19 pandemic
author Nunes, Marcelo
author_facet Nunes, Marcelo
Dib, Luis Antonio
author_role author
author2 Dib, Luis Antonio
author2_role author
dc.contributor.author.fl_str_mv Nunes, Marcelo
Dib, Luis Antonio
dc.subject.por.fl_str_mv Nudges
Covid-19
Behavioral economics
Tourism
Case-Study
Nudges
Covid-19
Economia conductal
Turismo
Estudio de Caso
Nudges
Economia comportamental
Covid-19
Economia Comportamental
Turismo
Estudo de Caso
topic Nudges
Covid-19
Behavioral economics
Tourism
Case-Study
Nudges
Covid-19
Economia conductal
Turismo
Estudio de Caso
Nudges
Economia comportamental
Covid-19
Economia Comportamental
Turismo
Estudo de Caso
description As more information became available on the Covid-19 outbreak worldwide, some proposals aimed at containing its spread originated in the field of behavioral sciences. Given the need to change individual behaviors inherent to the type of transmission of the new coronavirus, it is believed that the theoretical framework on decision architecture and nudges presents itself as an important instrument to guide the debate. In this sense, this article aims to identify and categorize the measures taken by tourism companies for their reopening in the context of the Covid-19 pandemic. For this, a study of multiple cases is carried out with a hotel, an airport and an international tourist attraction, which had to undergo interventions in their physical and procedural structures in order to start operating again. From the analysis, it was found that most of the nudges had techniques of information translation, visibility of external information, decrease of physical effort and provision of reminders. Techniques of social norms and increase of visibility of behavior were little explored by the enterprises analyzed in this study. Finally, the work documents a holistic intervention strategy in tourist behavior, which combines nudges with financial incentives and harsher forms of paternalism.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed
Artículo revisado por pares
Artigo avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbtur.org.br/rbtur/article/view/2465
10.7784/rbtur.v16.2465
url https://rbtur.org.br/rbtur/article/view/2465
identifier_str_mv 10.7784/rbtur.v16.2465
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rbtur.org.br/rbtur/article/view/2465/1501
dc.rights.driver.fl_str_mv Copyright (c) 2022 Marcelo Nunes, Luis Antonio Dib
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Marcelo Nunes, Luis Antonio Dib
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Anptur
publisher.none.fl_str_mv Anptur
dc.source.none.fl_str_mv Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2465
Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2465
Revista Brasileira de Pesquisa em Turismo; v. 16 (2022); 2465
1982-6125
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reponame_str Revista Brasileira de Pesquisa em Turismo
collection Revista Brasileira de Pesquisa em Turismo
repository.name.fl_str_mv Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)
repository.mail.fl_str_mv ||edrbtur@gmail.com|| glauber.santos@usp.br
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