The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2019 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Revista Brasileira de Pesquisa em Turismo |
| Texto Completo: | https://rbtur.org.br/rbtur/article/view/1542 |
Resumo: | In Tourism, the existing academic literature on LGBT tourism segment have validated market practices and presented, exclusively, as justification for this type of segmentation, the definition of an economic profile of these subjects. In this paper, we aim to problematize the LGBT Tourism segment based on the analysis of the mechanisms of interpellation of the LGBT subject as an LGBT tourist. It questions the way tourism products are promoted to LGBT people, often alluding to sex. However, it does not shy away from recognizing the search for sexual pleasure through tourist movements, but only proposes to expose the mechanisms of control of the desire of LGBT subjects through their interpellation as LGBT tourists. To do this, it takes the promotional brochure of the campaign "¡Trae tus Colores!" as the materiality from which four discursive sequences are taken to compose the analysis corpus. This campaign, supported by the Brazilian Tourism Institute (EMBRATUR), promoted Brazil as an LGBT tourist destination in December 2014 in the cities of Madrid and Valencia, Spain. The analysis of the promotional brochure is based on the theoretical and methodological assumptions of the French Discourse Analysis theorized by Michel Pêcheux, who articulates concepts from three theoretical fields: Psychoanalysis, Historical Materialism, and Linguistics. Therefore, the author brings together the concepts of subject and ideology to discuss the mechanisms by which ideology interpellates these subjects, allowing some meanings to their unconscious desire and disallowing others. This process, responsible for identifying the subject and censoring desire, produces psychic and physical displacements, interpreted here as the search for the realization of desire through travel. Assuming, therefore, that the impossibility of taking a position, as well as inscribing the desire, is what promotes the displacement of the subject, the research returns to the field of Tourism. |
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The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that movesEl ritual de la interpelación ideológica en el Turismo LGBT y la imposibilidad del deseo que se desplazaO ritual da interpelação ideológica no Turismo LGBT e a impossibilidade do desejo que se deslocaTourismDiscourse AnalysisLGBTIdeologyDesire.TurismoAnálisis del DiscursoLGBTIdeologíaDeseo.TurismoAnálise do DiscursoLGBTIdeologiaDesejo. In Tourism, the existing academic literature on LGBT tourism segment have validated market practices and presented, exclusively, as justification for this type of segmentation, the definition of an economic profile of these subjects. In this paper, we aim to problematize the LGBT Tourism segment based on the analysis of the mechanisms of interpellation of the LGBT subject as an LGBT tourist. It questions the way tourism products are promoted to LGBT people, often alluding to sex. However, it does not shy away from recognizing the search for sexual pleasure through tourist movements, but only proposes to expose the mechanisms of control of the desire of LGBT subjects through their interpellation as LGBT tourists. To do this, it takes the promotional brochure of the campaign "¡Trae tus Colores!" as the materiality from which four discursive sequences are taken to compose the analysis corpus. This campaign, supported by the Brazilian Tourism Institute (EMBRATUR), promoted Brazil as an LGBT tourist destination in December 2014 in the cities of Madrid and Valencia, Spain. The analysis of the promotional brochure is based on the theoretical and methodological assumptions of the French Discourse Analysis theorized by Michel Pêcheux, who articulates concepts from three theoretical fields: Psychoanalysis, Historical Materialism, and Linguistics. Therefore, the author brings together the concepts of subject and ideology to discuss the mechanisms by which ideology interpellates these subjects, allowing some meanings to their unconscious desire and disallowing others. This process, responsible for identifying the subject and censoring desire, produces psychic and physical displacements, interpreted here as the search for the realization of desire through travel. Assuming, therefore, that the impossibility of taking a position, as well as inscribing the desire, is what promotes the displacement of the subject, the research returns to the field of Tourism. En el Turismo, las producciones académicas existentes sobre el segmento de Turismo LGBT han validado prácticas del mercado y presentado, exclusivamente, como justificaciones para ese tipo de segmentación, la definición de un perfil económico desales sujetos. En este trabajo tenemos como objetivo la problematización del segmento de Turismo LGBT con base en el análisis de los mecanismos de interpelación del sujeto LGBT como un turista LGBT. Cuestiona el modo como la oferta de productos se da por el mercado turístico a las personas LGBT, frecuentemente, con llamamiento al sexo. No se hurta, pero, de reconocer la búsqueda por el placer sexual a través de los desplazamientos turísticos, sólo se propone a la exposición de los mecanismos de control del deseo de los sujetos LGBT a través de su interpelación como turistas LGBT. Para eso, asume el folleto promocional de la campaña “¡TRAE TUS COLORES!” como la materialidad de donde cuatro secuencias discursivas son tomadas para componer el corpus de análisis. Esta campaña, apoyada por el Instituto Brasileño de Turismo (EMBRATUR), promovió lo Brasil como un destino turístico LGBT en diciembre de 2014 en las ciudades de Madrid y Valencia, en España. El análisis del folleto promocional se filia a los presupuestos teórico-metodológicos del Análisis de Discurso francesa teorizada por Michel Pêcheux, que articula conceptos oriundos de tres campos teóricos: Psicoanálisis, Materialismo Histórico y Lingüística. Por eso, aproxima los conceptos de sujeto e ideología para discutir los mecanismos por los cuales la ideología interpela esos sujetos, autorizando algunos sentidos a su deseo inconsciente y desautorizando otros. Este proceso, responsable por identificar el sujeto y censurar el deseo, produce desplazamientos de orden psíquica y física, interpretados aquí como la búsqueda por la realización del deseo a través de los viajes. Asumiendo, por lo tanto, que la imposibilidad de tomar una posición, así como de inscribir el deseo, es lo que promueve el desplazamiento del sujeto, la investigación hace uno retorno en el campo del Turismo. No Turismo, as produções acadêmicas existentes sobre o segmento de Turismo LGBT têm validado práticas do mercado e apresentado, exclusivamente, como justificativas para esse tipo de segmentação, a definição de um perfil econômico desses sujeitos. Neste trabalho temos como objetivo a problematização do segmento de Turismo LGBT com base na análise dos mecanismos de interpelação do sujeito LGBT como um turista LGBT. Questiona o modo como a oferta de produtos se dá pelo mercado turístico às pessoas LGBT, frequentemente, com apelo ao sexo. Não se furta, contudo, de reconhecer a busca pelo prazer sexual através dos deslocamentos turísticos, apenas se propõe à exposição dos mecanismos de controle do desejo dos sujeitos LGBT através de sua interpelação como turistas LGBT. Para isso, assume o folheto promocional da campanha “¡TRAE TUS COLORES!” como a materialidade de onde quatro sequências discursivas são tomadas para compor o corpus de análise. Esta campanha, apoiada pelo Instituto Brasileiro de Turismo (EMBRATUR), promoveu o Brasil como um destino turístico LGBT em dezembro de 2014 nas cidades de Madrid e Valência, na Espanha. A análise do folheto promocional se filia aos pressupostos teórico-metodológicos da Análise de Discurso francesa teorizada por Michel Pêcheux, que articula conceitos oriundos de três campos teóricos: Psicanálise, Materialismo Histórico e Linguística. Por isso, aproxima os conceitos de sujeito e ideologia para discutir os mecanismos pelos quais a ideologia interpela esses sujeitos, autorizando alguns sentidos ao seu desejo inconsciente e desautorizando outros. Este processo, responsável por identificar o sujeito e censurar o desejo, produz deslocamentos de ordem psíquica e física, interpretados aqui como a busca pela realização do desejo através das viagens. Assumindo, portanto, que a impossibilidade de tomar uma posição, bem como de inscrever o desejo, é o que promove o deslocamento do sujeito, a pesquisa faz um retorno no campo do Turismo. Anptur2019-05-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedEvaluado por paresAvaliado por paresapplication/pdfapplication/pdfhttps://rbtur.org.br/rbtur/article/view/154210.7784/rbtur.v13i2.1542Revista Brasileira de Pesquisa em Turismo; Vol. 13 No. 2 (2019): maio/agosto; 54-68Revista Brasileira de Pesquisa em Turismo; Vol. 13 Núm. 2 (2019): maio/agosto; 54-68Revista Brasileira de Pesquisa em Turismo; v. 13 n. 2 (2019): maio/agosto; 54-681982-6125reponame:Revista Brasileira de Pesquisa em Turismoinstname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)instacron:ANPPGTporenghttps://rbtur.org.br/rbtur/article/view/1542/1296https://rbtur.org.br/rbtur/article/view/1542/1297Copyright (c) 2019 Maicon Gularte Moreira, Luciene Jung de Camposinfo:eu-repo/semantics/openAccessMoreira, Maicon GularteCampos, Luciene Jung de2020-06-25T13:58:24Zoai:ojs.emnuvens.com.br:article/1542Revistahttps://rbtur.org.br/rbturONGhttps://rbtur.org.br/rbtur/oai||edrbtur@gmail.com|| glauber.santos@usp.br1982-61251982-6125opendoar:2020-06-25T13:58:24Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)false |
| dc.title.none.fl_str_mv |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves El ritual de la interpelación ideológica en el Turismo LGBT y la imposibilidad del deseo que se desplaza O ritual da interpelação ideológica no Turismo LGBT e a impossibilidade do desejo que se desloca |
| title |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves |
| spellingShingle |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves Moreira, Maicon Gularte Tourism Discourse Analysis LGBT Ideology Desire. Turismo Análisis del Discurso LGBT Ideología Deseo. Turismo Análise do Discurso LGBT Ideologia Desejo. |
| title_short |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves |
| title_full |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves |
| title_fullStr |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves |
| title_full_unstemmed |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves |
| title_sort |
The ritual of ideological interpellation in LGBT Tourism and the impossibility of the desire that moves |
| author |
Moreira, Maicon Gularte |
| author_facet |
Moreira, Maicon Gularte Campos, Luciene Jung de |
| author_role |
author |
| author2 |
Campos, Luciene Jung de |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Moreira, Maicon Gularte Campos, Luciene Jung de |
| dc.subject.por.fl_str_mv |
Tourism Discourse Analysis LGBT Ideology Desire. Turismo Análisis del Discurso LGBT Ideología Deseo. Turismo Análise do Discurso LGBT Ideologia Desejo. |
| topic |
Tourism Discourse Analysis LGBT Ideology Desire. Turismo Análisis del Discurso LGBT Ideología Deseo. Turismo Análise do Discurso LGBT Ideologia Desejo. |
| description |
In Tourism, the existing academic literature on LGBT tourism segment have validated market practices and presented, exclusively, as justification for this type of segmentation, the definition of an economic profile of these subjects. In this paper, we aim to problematize the LGBT Tourism segment based on the analysis of the mechanisms of interpellation of the LGBT subject as an LGBT tourist. It questions the way tourism products are promoted to LGBT people, often alluding to sex. However, it does not shy away from recognizing the search for sexual pleasure through tourist movements, but only proposes to expose the mechanisms of control of the desire of LGBT subjects through their interpellation as LGBT tourists. To do this, it takes the promotional brochure of the campaign "¡Trae tus Colores!" as the materiality from which four discursive sequences are taken to compose the analysis corpus. This campaign, supported by the Brazilian Tourism Institute (EMBRATUR), promoted Brazil as an LGBT tourist destination in December 2014 in the cities of Madrid and Valencia, Spain. The analysis of the promotional brochure is based on the theoretical and methodological assumptions of the French Discourse Analysis theorized by Michel Pêcheux, who articulates concepts from three theoretical fields: Psychoanalysis, Historical Materialism, and Linguistics. Therefore, the author brings together the concepts of subject and ideology to discuss the mechanisms by which ideology interpellates these subjects, allowing some meanings to their unconscious desire and disallowing others. This process, responsible for identifying the subject and censoring desire, produces psychic and physical displacements, interpreted here as the search for the realization of desire through travel. Assuming, therefore, that the impossibility of taking a position, as well as inscribing the desire, is what promotes the displacement of the subject, the research returns to the field of Tourism. |
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2019 |
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2019-05-13 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer reviewed Evaluado por pares Avaliado por pares |
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article |
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publishedVersion |
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https://rbtur.org.br/rbtur/article/view/1542 10.7784/rbtur.v13i2.1542 |
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https://rbtur.org.br/rbtur/article/view/1542 |
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10.7784/rbtur.v13i2.1542 |
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por eng |
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por eng |
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https://rbtur.org.br/rbtur/article/view/1542/1296 https://rbtur.org.br/rbtur/article/view/1542/1297 |
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Copyright (c) 2019 Maicon Gularte Moreira, Luciene Jung de Campos info:eu-repo/semantics/openAccess |
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Copyright (c) 2019 Maicon Gularte Moreira, Luciene Jung de Campos |
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Anptur |
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Anptur |
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Revista Brasileira de Pesquisa em Turismo; Vol. 13 No. 2 (2019): maio/agosto; 54-68 Revista Brasileira de Pesquisa em Turismo; Vol. 13 Núm. 2 (2019): maio/agosto; 54-68 Revista Brasileira de Pesquisa em Turismo; v. 13 n. 2 (2019): maio/agosto; 54-68 1982-6125 reponame:Revista Brasileira de Pesquisa em Turismo instname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) instacron:ANPPGT |
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