The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers

Detalhes bibliográficos
Autor(a) principal: MARIA GABRIELA MONTANARI
Data de Publicação: 2019
Tipo de documento: Tese
Título da fonte: Portal de Dados Abertos da CAPES
Texto Completo: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=8207554
id BRCRIS_727983e9fd638c30289a41d8748dc7a0
network_acronym_str CAPES
network_name_str Portal de Dados Abertos da CAPES
dc.title.pt-BR.fl_str_mv The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
title The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
spellingShingle The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
Disposição a pagar
Willingness to pay
MARIA GABRIELA MONTANARI
title_short The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
title_full The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
title_fullStr The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
title_full_unstemmed The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
title_sort The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
topic Disposição a pagar
Willingness to pay
publishDate 2019
format doctoralThesis
url https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=8207554
author_role author
author MARIA GABRIELA MONTANARI
author_facet MARIA GABRIELA MONTANARI
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2523179796899478
dc.contributor.advisor1.fl_str_mv JANAINA DE MOURA ENGRACIA GIRALDI
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/3417855296570358
dc.contributor.advisor1orcid.por.fl_str_mv https://orcid.org/0000000330867134
dc.publisher.none.fl_str_mv UNIVERSIDADE DE SÃO PAULO/ RIBEIRÃO PRETO
publisher.none.fl_str_mv UNIVERSIDADE DE SÃO PAULO/ RIBEIRÃO PRETO
instname_str UNIVERSIDADE DE SÃO PAULO/ RIBEIRÃO PRETO
dc.publisher.program.fl_str_mv ADMINISTRAÇÃO DE ORGANIZAÇÕES
dc.description.course.none.fl_txt_mv ADMINISTRAÇÃO DE ORGANIZAÇÕES
reponame_str Portal de Dados Abertos da CAPES
collection Portal de Dados Abertos da CAPES
spelling CAPESPortal de Dados Abertos da CAPESThe influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers Disposição a pagar2019doctoralThesishttps://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=8207554authorMARIA GABRIELA MONTANARIhttp://lattes.cnpq.br/2523179796899478JANAINA DE MOURA ENGRACIA GIRALDIhttp://lattes.cnpq.br/3417855296570358https://orcid.org/0000000330867134UNIVERSIDADE DE SÃO PAULO/ RIBEIRÃO PRETOUNIVERSIDADE DE SÃO PAULO/ RIBEIRÃO PRETOUNIVERSIDADE DE SÃO PAULO/ RIBEIRÃO PRETOADMINISTRAÇÃO DE ORGANIZAÇÕESADMINISTRAÇÃO DE ORGANIZAÇÕESPortal de Dados Abertos da CAPESPortal de Dados Abertos da CAPES
identifier_str_mv MONTANARI, MARIA GABRIELA. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers . 2019. Tese.
dc.identifier.citation.fl_str_mv MONTANARI, MARIA GABRIELA. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers . 2019. Tese.
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