A Online mediation as a tool for consumer empowerment or utilitarian strategy to reduce e consumption demands?

• Main Author: Verbicaro, Dennis
• Publication Date: 2020
• Other Authors: Ohana, Gabriela, Vieira, Janaina
• Format: Article
• Language: por
• Source: Revista Científica Disruptiva
• Download full: http://revista.cers.com.br/ojs/index.php/revista/article/view/83
• topic: Era digital; Consumidor; Resolução de conflitos.; Mediação online.; Empoderamento.; Digital age.; Consumer.; Conflict resolution.; Online mediation; Empowerment.; Era digital.; Consumidor.; La resolución de conflictos.; Mediación online.; Empoderamiento

This article, through the deductive method and national and foreign bibliographic research, discusses the extent to which the use of the online mediation institute has enabled a more empowered exercise by consumers in the face of problems with suppliers. Initially, it addresses about the growth in information access, knowledge of multiport justice and virtual conflict resolution platforms such as adequate alternatives to consumerist conflicts, given the current characterization of the judicial landscape. In addition, the procedural institute of mediation is analyzed, in the virtual modality, listing factors that link the conclusive thinking of a more conscious and empowered exercise of the consumer to access to the fair legal order, speed, low cost and maintenance healthy link, however, opposed to State utilitarian underutilization as pre-judicial mechanism and to consumer info-exclusion. The aim of the present study is to analyze the empowerment possibility of affirming consumer in the digital age in the face of the use of new forms of civic participation, specifically online mediation.