La Sustainable consumption and behavior of the brazilian consumer

• Autor(a) principal: Carvalho, Diógenes
• Data de Publicação: 2019
• Outros Autores: Ferreira, Vitor Hugo do Amaral
• Tipo de documento: Artigo
• Idioma: fra
• Título da fonte: Revista Científica Disruptiva
• Texto Completo: http://revista.cers.com.br/ojs/index.php/revista/article/view/19
• topic: Consommation durable; Politique environnementale; Comportement du consommateur; Responsabilité étatique; Consumo sustentável; Política Ambiental; Comportamento do consumidor; Responsabilidade do Estado; Sustainable consumption; Environmental policy; Consumer's behavior; State responsibility; Consumo sostenible; Política ambiental; Comportamiento del consumidor; Responsabilidad del Estado

The objective of this article is to reflect on the concept of "sustainable consumption", considering the emotional, cultural and moral influences that affect the purchasing decision process. We opted for a sustainable consumption model that conceives the possibility of state actions and interventions, in order to dissipate the common strategy based on the transference of the regulatory activity (responsibility) of the State and of the producing and distributing companies to the individual consumer. To this end, we highlight aspects of the presentista culture in which the current society rests, especially Brazil, identifying the egoism of the loss and the disinterest with the future expenses. We note the need felt by individuals to justify the acquisition of materials demonstrating the clear connection between consumption and morality. In addition, we address a biological aspect of the individual in the act of consummation: the emotional defect in the brain by which we tend to exaggerate the immediate gains. In this scenario, sustainable consumption acquires forms that go beyond the behavioral changes of individuals through information and education and changes in product design. Sustainable consumption tends to require State actions that affect the production and selection of ecologically sustainable products, with the help of legal power,  so that prejuditial  choices for the environment could be repressed.