Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks

Detalhes bibliográficos
Autor(a) principal: Ferreira, Luciene Braz
Data de Publicação: 2015
Outros Autores: Vargas, Eduardo Raupp de
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional do UniCEUB
Texto Completo: https://repositorio.uniceub.br/jspui/handle/235/8945
Resumo: This paper seeks to develop an empirical validation of the service product formulation developed by Gallouj (2002) and its relationship with the retail sector as a service based on service dominant logic (VARGO; LUSCH, 2004). From the analysis of two case studies of major Brazilian retailers we concluded that innovation pursued by these retailers was produced by internal initiatives designed to generate sales growth and increase interaction with customers. Among the innovations investigated, only two were imitated by others, and even after the models had been replicated the company continued to maintain its competitive advantage generated through innovation.
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spelling Ferreira, Luciene BrazVargas, Eduardo Raupp de2016-09-26T20:02:27Z2016-09-26T20:02:27Z20152016-09-26FERREIRA, Luciene Braz; VARGAS, Eduardo Raupp de. nnovation in retail and the service-dominant logic: Case studies in Brazilian retail networks. Business and Management Review, v. 4, n. 12, p. 401-413, may 2015.https://repositorio.uniceub.br/jspui/handle/235/8945This paper seeks to develop an empirical validation of the service product formulation developed by Gallouj (2002) and its relationship with the retail sector as a service based on service dominant logic (VARGO; LUSCH, 2004). From the analysis of two case studies of major Brazilian retailers we concluded that innovation pursued by these retailers was produced by internal initiatives designed to generate sales growth and increase interaction with customers. Among the innovations investigated, only two were imitated by others, and even after the models had been replicated the company continued to maintain its competitive advantage generated through innovation.Submitted by Camila Loscha (camila.loscha@uniceub.br) on 2016-09-26T20:02:27Z No. of bitstreams: 1 Artigo Científico_Innovation in retail and the service_dominant logic.pdf: 911241 bytes, checksum: c153442cfe14706bdf83b2f549f9d1e0 (MD5)Made available in DSpace on 2016-09-26T20:02:27Z (GMT). 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dc.title.pt_BR.fl_str_mv Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
title Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
spellingShingle Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
Ferreira, Luciene Braz
Innovation in retail
Innovation in service
Retailing
Service-dominant logic
title_short Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
title_full Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
title_fullStr Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
title_full_unstemmed Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
title_sort Innovation in retail and the service-dominant logic: case studies in Brazilian retail networks
author Ferreira, Luciene Braz
author_facet Ferreira, Luciene Braz
Vargas, Eduardo Raupp de
author_role author
author2 Vargas, Eduardo Raupp de
author2_role author
dc.contributor.author.fl_str_mv Ferreira, Luciene Braz
Vargas, Eduardo Raupp de
dc.subject.eng.fl_str_mv Innovation in retail
Innovation in service
Retailing
Service-dominant logic
topic Innovation in retail
Innovation in service
Retailing
Service-dominant logic
description This paper seeks to develop an empirical validation of the service product formulation developed by Gallouj (2002) and its relationship with the retail sector as a service based on service dominant logic (VARGO; LUSCH, 2004). From the analysis of two case studies of major Brazilian retailers we concluded that innovation pursued by these retailers was produced by internal initiatives designed to generate sales growth and increase interaction with customers. Among the innovations investigated, only two were imitated by others, and even after the models had been replicated the company continued to maintain its competitive advantage generated through innovation.
publishDate 2015
dc.date.criacao.none.fl_str_mv 2016-09-26
dc.date.issued.fl_str_mv 2015
dc.date.accessioned.fl_str_mv 2016-09-26T20:02:27Z
dc.date.available.fl_str_mv 2016-09-26T20:02:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.citation.fl_str_mv FERREIRA, Luciene Braz; VARGAS, Eduardo Raupp de. nnovation in retail and the service-dominant logic: Case studies in Brazilian retail networks. Business and Management Review, v. 4, n. 12, p. 401-413, may 2015.
dc.identifier.uri.fl_str_mv https://repositorio.uniceub.br/jspui/handle/235/8945
identifier_str_mv FERREIRA, Luciene Braz; VARGAS, Eduardo Raupp de. nnovation in retail and the service-dominant logic: Case studies in Brazilian retail networks. Business and Management Review, v. 4, n. 12, p. 401-413, may 2015.
url https://repositorio.uniceub.br/jspui/handle/235/8945
dc.language.iso.fl_str_mv eng
language eng
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