The role of the media in the alliance between conservatives and Christians

• Autor(a) principal: Araújo, Marcelo Brandão
• Data de Publicação: 2022
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RELACult - Revista Latino-Americana de Estudos em Cultura e Sociedade
• Texto Completo: http://periodicos.claec.org/index.php/relacult/article/view/2291
• topic: Conservatism; Cultural Pedagogy; Religious racism.; Conservadurismo; Pedagogía Cultural; Racismo religioso.; Conservadorismo; Pedagogia Cultural; Racismo religioso.; Conservatisme ; Pédagogie culturelle; Racisme religieux.

This article is based on the concept of Cultural Pedagogy, therefore, it takes into account that the teaching-learning process is not restricted to spaces historically defined as school. As a result, the study appeals to researchers who defend the understanding that, in addition to school, knowledge and knowledge are also produced by magazines, books, newspapers, TV, cinema, video games, toys and even advertisements. From there, then, the reader is invited to discuss and problematize the ways in which advertisements teach how to hate Afro cults and family arrangements that oppose the sexist and heteronormative family pattern. But, without forgetting to highlight the fact that, although Christians are not a single block and that conservatives do not always share the same ideas, both are united around a common agenda, that is, the maintenance of white and white protagonism. of the traditional family model in the advertisements in circulation in the country.