Electoral Advertising Time: Democracy Instrument Paid By The Contributor

• Autor(a) principal: Leal, Luziane de Figueiredo Simão
• Data de Publicação: 2016
• Outros Autores: Moraes, Filomeno
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Teorias da Democracia e Direitos Políticos
• Texto Completo: http://www.indexlaw.org/index.php/revistateoriasdemocracia/article/view/1661
• topic: Democracy; Political parties; Partisan and Electoral Advertisements; Broadcasting rights; Media; Democracia. Partidos Políticos; Propagandas Partidária e Eleitoral; Direito de Antena; Meios de Comunicação

Since 1962, by the institution of the telecommunications code, political parties have secured the right to conduct their partisan and electoral advertisings on radio and television, right consolidated by the Constitution of 1988. What happens is that the "free" access  to radio and television has inserts paid by the contributor, since broadcasters legally have the right of tax exemption relative on eighty percent of the amounts that would be paid in a commercial advertising. This job problematizes the idea of media democratization,  given the crisis of these associations the cost to the contributor.