Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016

Detalhes bibliográficos
Autor(a) principal: Cervi, Emerson U.
Data de Publicação: 2021
Outros Autores: Neves, Daniela Silva
Tipo de documento: Artigo
Idioma: por
Título da fonte: Estudos de Sociologia
DOI: 10.52780/res.14474
Texto Completo: https://periodicos.fclar.unesp.br/estudos/article/view/14474
Resumo: This paper presents a proposal for measuring the participation and competition in Brazilian local elections, using the Tatu Vanhanen’s Democratization Index, for whom competition and participation are fundamental to analyze democracy in an election. Aggregated data on results of Brazilian local elections between 2008 and 2016 are used in association with the traditional (radio/TV) and digital communication structure in the cities. The hypothesis is that there is an association between intensity of communication and electoral participation. The objective is to analyze how the structure of communication of the electoral advertising affects the participation and competition of the elections, in a time in which there were changes in the electoral laws and a decrease in the traditional communication space. The question guiding the work is: does the visibility of elections caused by changes in electoral rules decrease electoral democracy in these cities? The results show that there are effects in opposite directions.
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spelling Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016Cambios en la propaganda electoral y efectos en la competencia y participación en las elecciones municipales brasileñas entre 2008 y 2016Mudanças da propaganda eleitoral e efeitos na competição e participação em eleições municipais brasileiras entre 2008 e 2016Democracia eleitoralEleições locaisComunicação políticaPropaganda eleitoralElectoral democracyLocal electionPolitical communicationElectoral advertisingDemocracia electoralElecciones localesComunicación políticaPropaganda electoralThis paper presents a proposal for measuring the participation and competition in Brazilian local elections, using the Tatu Vanhanen’s Democratization Index, for whom competition and participation are fundamental to analyze democracy in an election. Aggregated data on results of Brazilian local elections between 2008 and 2016 are used in association with the traditional (radio/TV) and digital communication structure in the cities. The hypothesis is that there is an association between intensity of communication and electoral participation. The objective is to analyze how the structure of communication of the electoral advertising affects the participation and competition of the elections, in a time in which there were changes in the electoral laws and a decrease in the traditional communication space. The question guiding the work is: does the visibility of elections caused by changes in electoral rules decrease electoral democracy in these cities? The results show that there are effects in opposite directions.Este trabajo presenta una propuesta para medir la participación y la competencia en las elecciones brasileñas, utilizando el Índice de Democratización de Tatu Vanhanen, para el cual la competencia y la participación son fundamentales para analizar la democracia en una elección. Se utilizan datos agregados de los resultados electorales en los municipios brasileños entre los años 2008 y 2016, asociados a la estructura de la comunicación tradicional (radio y TV) y digital en las ciudades. La hipótesis es que existe una asociación entre la intensidad de la comunicación y la participación electoral. El objetivo es analizar si la mayor o menor estructura comunicativa de la propaganda electoral afecta a la participación y competencia de las elecciones, en un periodo en el que se produjeron cambios en las leyes electorales y una disminución del espacio de comunicación tradicional. La pregunta que guía el trabajo es: ¿la visibilidad de las elecciones provocada con los cambios en las reglas electorales disminuye la democracia electoral en estos municipios? Los resultados muestran que hay efectos en direcciones opuestas.Este trabalho apresenta uma proposta de medição da participação e competição nas eleições brasileiras, utilizando o Índice de Democratização de Tatu Vanhanen, para o qual competição e participação são fundamentais para analisar a democracia em uma eleição. São utilizados dados agregados dos resultados das eleições nos municípios brasileiros entre os anos de 2008 e 2016, associados à estrutura de comunicação tradicional (rádio e TV) e digital nas cidades. A hipótese é a de que existe associação entre intensidade de comunicação e participação eleitoral. O objetivo é analisar se a maior ou menor estrutura de comunicação da propaganda eleitoral afeta a participação e competição das eleições, em um período no qual houve mudanças das leis eleitorais e diminuição do espaço de comunicação tradicional. A pergunta que norteia o trabalho é: a visibilidade das eleições causada com a mudanças nas regras eleitorais diminui a democracia eleitoral nesses municípios? Os resultados mostram que há efeitos em direções contrárias.FCL-UNESP Laboratório Editorial2021-05-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/estudos/article/view/1447410.52780/res.14474Estudos de Sociologia; v. 26 n. 50 (2021): Dossiê: Participação política no Brasil: mudanças e permanências nos padrões de ativismo político1982-47181414-0144reponame:Estudos de Sociologiainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/estudos/article/view/14474/10780Cervi, Emerson U.Neves, Daniela Silvainfo:eu-repo/semantics/openAccess2021-05-25T14:29:44Zoai:ojs.pkp.sfu.ca:article/14474Revistahttp://seer.fclar.unesp.br/estudosPUBhttp://seer.fclar.unesp.br/estudos/oaistraud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br1982-47181414-0144opendoar:2021-05-25T14:29:44Estudos de Sociologia - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
Cambios en la propaganda electoral y efectos en la competencia y participación en las elecciones municipales brasileñas entre 2008 y 2016
Mudanças da propaganda eleitoral e efeitos na competição e participação em eleições municipais brasileiras entre 2008 e 2016
title Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
spellingShingle Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
Cervi, Emerson U.
Democracia eleitoral
Eleições locais
Comunicação política
Propaganda eleitoral
Electoral democracy
Local election
Political communication
Electoral advertising
Democracia electoral
Elecciones locales
Comunicación política
Propaganda electoral
Cervi, Emerson U.
Democracia eleitoral
Eleições locais
Comunicação política
Propaganda eleitoral
Electoral democracy
Local election
Political communication
Electoral advertising
Democracia electoral
Elecciones locales
Comunicación política
Propaganda electoral
title_short Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
title_full Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
title_fullStr Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
title_full_unstemmed Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
title_sort Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
author Cervi, Emerson U.
author_facet Cervi, Emerson U.
Cervi, Emerson U.
Neves, Daniela Silva
Neves, Daniela Silva
author_role author
author2 Neves, Daniela Silva
author2_role author
dc.contributor.author.fl_str_mv Cervi, Emerson U.
Neves, Daniela Silva
dc.subject.por.fl_str_mv Democracia eleitoral
Eleições locais
Comunicação política
Propaganda eleitoral
Electoral democracy
Local election
Political communication
Electoral advertising
Democracia electoral
Elecciones locales
Comunicación política
Propaganda electoral
topic Democracia eleitoral
Eleições locais
Comunicação política
Propaganda eleitoral
Electoral democracy
Local election
Political communication
Electoral advertising
Democracia electoral
Elecciones locales
Comunicación política
Propaganda electoral
description This paper presents a proposal for measuring the participation and competition in Brazilian local elections, using the Tatu Vanhanen’s Democratization Index, for whom competition and participation are fundamental to analyze democracy in an election. Aggregated data on results of Brazilian local elections between 2008 and 2016 are used in association with the traditional (radio/TV) and digital communication structure in the cities. The hypothesis is that there is an association between intensity of communication and electoral participation. The objective is to analyze how the structure of communication of the electoral advertising affects the participation and competition of the elections, in a time in which there were changes in the electoral laws and a decrease in the traditional communication space. The question guiding the work is: does the visibility of elections caused by changes in electoral rules decrease electoral democracy in these cities? The results show that there are effects in opposite directions.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/estudos/article/view/14474
10.52780/res.14474
url https://periodicos.fclar.unesp.br/estudos/article/view/14474
identifier_str_mv 10.52780/res.14474
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/estudos/article/view/14474/10780
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FCL-UNESP Laboratório Editorial
publisher.none.fl_str_mv FCL-UNESP Laboratório Editorial
dc.source.none.fl_str_mv Estudos de Sociologia; v. 26 n. 50 (2021): Dossiê: Participação política no Brasil: mudanças e permanências nos padrões de ativismo político
1982-4718
1414-0144
reponame:Estudos de Sociologia
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Estudos de Sociologia
collection Estudos de Sociologia
repository.name.fl_str_mv Estudos de Sociologia - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv straud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br
_version_ 1822181378091909120
dc.identifier.doi.none.fl_str_mv 10.52780/res.14474

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