The Company : Consumer Trends and Business Ethics

• Autor(a) principal: Silva, Adriano Fábio Cordeiro da
• Data de Publicação: 2016
• Outros Autores: Efing, Antônio Carlos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Conpedi Law Review
• Texto Completo: https://www.indexlaw.org/index.php/conpedireview/article/view/3465
• topic: Companies; Trends; Ethics; Consumption; Economy.; Sociedades; Tendências; Ética; Consumo; Economia.

This paper analyzes the society, the market trends, and the business ethics applied to consumption. The methodology used in this study is the literature search, covering the different media, giving priority to the doctrine inherent in the concerned themes, the websites, the specialized magazines, and other sources for theoretical basis. This study discusses the difference among consumption, consumerism, and hyperconsumerism; conceptualizes the fads, trends, and megatrends in the market and raises questions about the future consumer profile; verifies that credit facilitates the phenomenon of hyper-consumption and over-indebtedness. It works the relation of marketing as propellant brands, advertisements, and advertising; addresses the Ethics applied to consumption as a science that relates to the economy and the consumer market.