Ethics and the consumption of counterfeits

• Autor(a) principal: Andrade, Matheus Lemos de
• Data de Publicação: 2019
• Outros Autores: Leite, Ramon Silva, Sousa, Debora Cesar e
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237860
• topic: consumption of counterfeit; ethics in marketing; consumer ethics.; consumo de falsificados; ética no marketing; ética do consumidor.

The consumption of counterfeits is a global phenomenon of interest to several researchers in the field of marketing. The present study aimed to explain the elements that influence the propensity to consumption of counterfeits, based on the demographic and ethical characteristics of the consumer. A survey was carried out with a sample of two hundred and three consumers from Regiao Metropolitana de Belo Horizonte. The results indicate that among the demographic characteristics evaluated, gender and family income influence the propensity to consume counterfeit. Women and consumers with lower family income are more prone to such behavior. Regarding the influence of ethics, the results indicate that consumers who are more tolerant of legal consumer practices, even if ethically questionable, are more likely to use counterfeit. Thus, it is suggested that campaigns that demonstrate that the purchase of counterfeits is illegal may contribute to the reduction of this behavior.