Perfil dos consumidores do distrito federal que compram pelo e-commerce

• Autor(a) principal: Santos, Isabella Maria Ferreira dos
• Data de Publicação: 2017
• Outros Autores: Araújo, Aurilene Timbó de
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1094
• topic: E-commerce; Perfil do consumidor; Decisão de compra; 6.02.00.00-6 Administração

E-commerce is advancing in Brazil and is an important tool to leverage business sales, but for this it is important to know the profile of the customer and what motivates them when they choose a virtual store, so as to better target the products marketed captivating the consumer. This academic work deals with topics such as the emergence of the Internet, concepts of e-commerce, the various modalities of ecommerce according to the parties involved in the transactions, the profile of the Brazilian consumer in general and what makes the customer decide to buy virtually. The research carried out, analyzes the online consumer profile of the Federal District. In order to make this identification possible, data collection was used as a research method in strategic regions, through questionnaires with open and closed questions with a sample of two hundred and seventy-two people. Finally, it is concluded that the virtual consumer of the Federal District is concentrated mainly in the classes C and D, when they choose to buy through e-commerce, they seek the convenience and ease and it is decisive for the finalization of the purchase price lower than those found in a physical store.