Ideias, organizações e mercados: estruturação da competição no contexto da política dos campeões nacionais no Brasil

• Autor(a) principal: Sana, Guilherme Aleixo
• Data de Publicação: 2019
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2039
• topic: Administração; Política industrial; Concorrência; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The present study evaluates the relationship between the ideational dimension of public policies and the structure of competition in the markets for processed meats and telecommunications in Brazil. The concept of ideas that matter was used as a theoretical mechanism intrinsic to the analysis of the formation of public policies from the premise that the definition, the expectation of solution and the level of priority of the problems to which they are bound, observing the conditions authority, expertise, and rhetorical strategy of agents are socially constructed. Based on an institutionalist perspective focused on regulation and markets, the policy of national champions in Brazil was analyzed. In these conditions, it is defended the thesis that the ideas that import go beyond the base for the elaboration of public policies, representing the ideological foundation for the institutional changes through coalitions government and companies that will influence the structuring of the competition in the markets of those companies. In this situation, that was the focus of the research, the problem of the internationalization of brazilian companies was decisive in the formation of industrial policies based on the idea of the national champions, favoring the formation of large national groups through subsidized credit and direct participation in capital. On the other hand, the structuring of competition is linked to the institutional regulations created by the state, often open to entrepreneurs in their efforts to search for changes that can reconfigure markets, ensure competition in some situations and reduce it in others. In the research was adopted the strategy of multiple case study, with the cases chosen in different markets, but seeming similar situations. Thus in the cases analyzed, JBS in the processed meat market and Oi in telecommunications, there is evidence of institutional changes aimed at enabling these companies to take the lead in their sectors. Such institutional transformations have been indicative of their being effected through a coalition between the government and these companies, in a convergence of political actors acting according to common rules in certain courses of action, and the ideational component of the national champions was essential in the construction of these coalitions given the diverse motivation of the actors, evoking the concept that ideas and interests are inextricably linked, leading to political innovations. The research pointed to the introduction of another factor to be considered in the coalition, which would be an additional element of cohesion, to ideas and interests related to industrial policies and business objectives, basically the donations of electoral campaigns, typically as corporate policy actions across issues, which allowed to propose a model that systematizes one of the aspects of the influence of the national champions and its materialization in industrial policies in the respective structuring of the competition in the involved markets.