Campanha suas cores com Guga

• Autor(a) principal: Andrade, Alexandra Borghi de
• Data de Publicação: 2021
• Outros Autores: Silva, Beatriz Borgo da, Oliveira, Gabriel Barbosa Dias de, Santos, Lucas Rodrigues de Almeida, Magalhães, Vinicius Silva de, Zubeda, Tatiana
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3533
• topic: Publicidade e Propaganda; Campanha Guga Esmaltes; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA

Next, the course conclusion work of the Publicity and Propaganda students at Universidade Cruzeiro do Sul, Anália Franco campus, will be developed. Choosing a client that would match the agency's proposals for the development of this work in question had not been a simple task. Finding a client that was fully aligned with our ideals proved to be more difficult than we thought, until we found Guga Esmaltes. With more than 25 years of presence in the market, Guga Esmaltes proposes to be the face of the new generation without losing its old and loyal clientele. In the words of the current CEO, “we want to be the nail polish that is passed from mother to daughter. We want to reach the new and maintain the loyalty of our older customers”. Tradition and innovation seem to be two vectors opposed to each other, however, as we will see below, it is fully possible to integrate these two audiences in a single scope: to renew without losing the affection achieved by the excellence and presence of the brand. In order to integrate new concepts about inclusion and modernity in general into communication, we will develop a communication that is pleasant to the most conserved public, but that still contemplates the younger and more modern public. Market analyses, studies of the factors that constitute the brand as it is seen and analysis of the trends that swarm in the market are some of the tools that will be widely used to develop the proposal presented above. We emphasize that the purpose of this work is not to contemplate controversial topics in a bizarre and absurd way, since the clear orientation is that we keep as our guideline the respect for traditions, however themes that aim at the inclusion of groups that were not previously contemplated in this type of propaganda, were widely encouraged. We conclude that the bases of our excerpt will be innovation, tradition and consistency, which make up a basis for the elaboration of a light and present communication, faithful to the public of Guga Esmaltes.