Campanha Momentize

• Autor(a) principal: Scetta, Caroline de Toledo
• Data de Publicação: 2021
• Outros Autores: Melo, Evelyn Felix, Souza, Gabriel de Almeida, Guimarães, Gabrielli Lima de Souza, Lima, Lucas Pereira, Oliveira, Tamires Francisca, Almeida, Thays Rodrigues de
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3537
• topic: Publicidade; Campanha Deezer; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The Experimental Project (PEX) is an interdisciplinary proposal required in the last year as a requirement for partial assessment and training in the Social Communication – Advertising and Propaganda course at Universidade Cruzeiro do Sul. We, at the sampa agency, aim to develop a campaign for the Deezer client, where we must attract new users for the “Deezer Student” plno, which is aimed at university students, and also increase the LTV (Lifetime Value) of existing clients in the service. Hey, what's up? We are the experimental agency Sampa Comunicação and together we have 7 members. Our team is very diverse and creative. Our team is very diverse and creative, harmony and commitment ensure that everyone can get involved in the creation processes, resulting in great results and great recognition, such as the campaign for Bob's we made for the “Primeiro Cliente” project. Like the State in which our name was inspired, we always seek to evolve and overcome new challenges, expressing diversity through everything we produce.