Empoderamento feminino: perfil e competências da mulher empreendedora de sucesso

• Autor(a) principal: Sousa, Karolaine da Silva
• Data de Publicação: 2018
• Outros Autores: Araújo, Suziele Ferreira de
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1206
• topic: Empoderamento; Empreendedorismo Feminino; Competências; Empreendedoras; 6.02.00.00-6 Administração

The objective of this research was to discuss the profile and the importance of the path faced by some women entrepreneurs who obtained, in addition to success and success in their ventures, the recognition of society and the prominence in the Brazilian media. To support the research, three successful women entrepreneurs were selected according to Endeavor Brasil. Bibliographic and documentary searches were the instrument used to collect the necessary information inherent to entrepreneurial skills and the empowerment of women towards a prominent place in business. The results were structured based on a comparison of the listed skills and the description of the profile of three successful women entrepreneurs. We found in the profile of the three entrepreneurs the ability to act in a unique way. They proved that it is possible for a woman to be behind a big business, either innovating with her courage or with her determination in the pursuit of a dream. When analyzing the comparative in general, we consolidate that as three entrepreneurs they fit in all the competences of the study of McClelland, but in different forms. Their stories of overcoming motivate and create opportunities for innovation and new businesses associated with female entrepreneurship.