A constituição retórica dos discursos de posse do presidente Lula em 2003 e 2007

• Autor(a) principal: Rodrigues, Mariangélica de Lima
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/866
• topic: Discurso político; Estratégias; Persuasão; Retórica; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

This dissertation Masters is located in the area of study of rhetoric and argument and seeks to uncover potential rhetorical operated by President Luiz Inácio Lula da Silva in possession of his speeches, delivered respec - respectively on January 1, 2003 and on 03 January 2007. Search is by revealing the speech from the rhetorical studies, as evidenced by the buildinging discourse, you can build an image, print beliefs and turn them into consensus, with a value of truth. The rhetorical act thus is seen as Plan action toward the other, product of an accurate assessment of contingencies restrictive and amplifier of speech, the result of subtlety of knowledge argumentative and full of mechanisms for maintaining the establishment rhetoric and persuasive strategies. The study is based on theoretical assumptions of Aristotelian rhetoric and the new rhetoric of Chaim Perelman and Lucie Olbrechts-Tyteca (2005). By analyzing rhetoric was unable to verify to what extent the speaker builds his discursive ethos and acts consciously in society, in its ocean of rules, rights, duties and how, in this context, the seduções and handling are designed to ensure the idea of administrative success and are expressed by political speeches with a single goal: get the perfect agreement with its auditorium. Keywords: political discourse; strategies, persuasion, rhetoric