A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/2012 |
Resumo: | In the contemporary world, new technologies bring about substantial changes in the structure of economic sectors. In this context, hospitality is one of the sectors constantly impacted and among the several transformations coming from the new technologies, stands out the shared lodging. Shared hosting platforms come as a new option for hosting travelers. In addition to options for overnight stays, this new scenario changes consumption patterns and lifestyles, directly affecting the conventional hotel sector. Every night, thousands of tourists choose not to stay in a hotel, instead they pay to stay in a stranger's residence, making their reservations through the on-line shared hosting platforms. Given this reality, this thesis aimed to analyze how business models of conventional hotels have been reacting to the new models of shared hosting in Brazil. This research was theoretically supported by the following approaches: sociotechnical theory and shared economics. According to the objectives of the thesis, this research is applied, descriptive and exploratory, with a qualitative approach. As for the technical procedures, it is characterized as a multiple cases study. The analysis of the data, obtained through in-depth interviews, in addition to the information collected in the documentary analysis, was made through content analysis, drawing the parallel between the theoretical reference and the data collected. This research defends the thesis that the advent of shared hosting affects the conventional hotel sector in Brazil, in order to promote the process of sociotechnical transition in the sector. After the analysis, it was evidenced that the hotel sector is not adaptable to the new technology, considering that its main actors are stabilized in the current regime. In addition to the shared hosting initially being perceived with incomprehension, the sector seeks regulations for its operation in the country. The results showed that the innovation system of the sector is in the predevelopment phase of the transition. The empirical findings revealed that both the obstacles and drivers and the functions of the innovation system directly influence the trajectory of the socio-technical transition of the conventional hotel sector. The indicators that most cause obstacles to the development of the sector are: the characteristics of the company, the external factors and the lack of legislation. The functions that most impact the process are: the development of knowledge, the diffusion of knowledge through networks and the creation of legitimacy. Thus, shared hosting has promoted changes throughout the sociotechnical system of the hotel sector in Brazil. It is also emphasized that this thesis has demonstrated the importance of working with the approach of sociotechnical theory in studies related to tourism. |
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A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no BrasilAdministraçãoHotelariaEconomiaHotéis - Aspectos sociaisTecnologia - Aspectos sociaisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOIn the contemporary world, new technologies bring about substantial changes in the structure of economic sectors. In this context, hospitality is one of the sectors constantly impacted and among the several transformations coming from the new technologies, stands out the shared lodging. Shared hosting platforms come as a new option for hosting travelers. In addition to options for overnight stays, this new scenario changes consumption patterns and lifestyles, directly affecting the conventional hotel sector. Every night, thousands of tourists choose not to stay in a hotel, instead they pay to stay in a stranger's residence, making their reservations through the on-line shared hosting platforms. Given this reality, this thesis aimed to analyze how business models of conventional hotels have been reacting to the new models of shared hosting in Brazil. This research was theoretically supported by the following approaches: sociotechnical theory and shared economics. According to the objectives of the thesis, this research is applied, descriptive and exploratory, with a qualitative approach. As for the technical procedures, it is characterized as a multiple cases study. The analysis of the data, obtained through in-depth interviews, in addition to the information collected in the documentary analysis, was made through content analysis, drawing the parallel between the theoretical reference and the data collected. This research defends the thesis that the advent of shared hosting affects the conventional hotel sector in Brazil, in order to promote the process of sociotechnical transition in the sector. After the analysis, it was evidenced that the hotel sector is not adaptable to the new technology, considering that its main actors are stabilized in the current regime. In addition to the shared hosting initially being perceived with incomprehension, the sector seeks regulations for its operation in the country. The results showed that the innovation system of the sector is in the predevelopment phase of the transition. The empirical findings revealed that both the obstacles and drivers and the functions of the innovation system directly influence the trajectory of the socio-technical transition of the conventional hotel sector. The indicators that most cause obstacles to the development of the sector are: the characteristics of the company, the external factors and the lack of legislation. The functions that most impact the process are: the development of knowledge, the diffusion of knowledge through networks and the creation of legitimacy. Thus, shared hosting has promoted changes throughout the sociotechnical system of the hotel sector in Brazil. It is also emphasized that this thesis has demonstrated the importance of working with the approach of sociotechnical theory in studies related to tourism.No mundo contemporâneo, as novas tecnologias provocam mudanças substanciais na estrutura dos setores econômicos. Neste contexto, a hotelaria é um dos setores constantemente impactado e dentre as diversas transformações advindas das novas tecnologias, destaca-se a hospedagem compartilhada. As plataformas de hospedagem compartilhada surgem como uma nova opção de hospedagem aos viajantes. Muito além de opções para pernoitar, esse novo cenário altera as formas de consumo e os próprios estilos de vida, afetando diretamente o setor hoteleiro convencional. Todas as noites, milhares de turistas optam por não se hospedar em um hotel, em vez disso, pagam para permanecer na residência de um desconhecido, realizando suas reservas através das plataformas on-line de hospedagem compartilhada. Diante desta realidade, esta tese objetivou analisar de que forma os modelos de negócios da hotelaria convencional vêm reagindo frente aos novos modelos de hospedagem compartilhada no Brasil. Essa investigação se sustentou teoricamente por meio das seguintes abordagens: teoria sociotécnica, economia compartilhada. Em função dos objetivos da tese, esta pesquisa é de natureza aplicada, descritiva e exploratória, com uma abordagem qualitativa. Quanto aos procedimentos técnicos, caracteriza-se como estudo de multicasos. A análise dos dados, obtidos através de entrevistas em profundidade, além das informações coletadas na análise documental, foi feita por meio da análise de conteúdo, traçando o paralelo entre o referencial teórico e os dados coletados. Esta pesquisa defende a tese que o advento da hospedagem compartilhada afeta a hotelaria convencional no Brasil, de forma a promover o processo de transição sociotécnica no setor. Após o processo de análise, evidenciou-se que o setor hoteleiro apresenta inadaptabilidade à nova tecnologia, tendo em vista que seus principais atores encontram-se estabilizados no regime vigente. Além da hospedagem compartilhada inicialmente ter sido percebida com incompreensão, o setor busca regulamentações para sua operação no País. Os resultados mostraram que o sistema de inovação do setor encontra-se em fase de pré-desenvolvimento da transição. Os achados empíricos revelaram que tanto os obstáculos e direcionadores, quanto às funções do sistema de inovação influênciam diretamente na trajetória da transição sociotécnica do setor hoteleiro convencional. Os indicadores que mais causam obstáculos ao desenvolvimento do setor são: as características da empresa, os fatores externos e a falta de legislação. As funções que mais impactam o processo são: o desenvolvimento do conhecimento, a difusão do conhecimento através de redes e a criação de Legitimidade. Sendo assim, a hospedagem compartilhada tem promovido mudanças em todo o sistema sociotécnico do setor hoteleiro do Brasil. Enfatiza-se, ainda, que esta tese demonstrou a importância de se trabalhar com a abordagem da teoria sociotécnica nos estudos ligados à atividade turística.Universidade PositivoBrasilPós-GraduaçãoPrograma de Pós-Graduação em AdministraçãoUPCunha, Sieglinde Kindl dahttp://lattes.cnpq.br/2056351159333574Lara, Larissa Mongruel Martins de2021-04-29T00:41:17Z20182021-04-29T00:41:17Z2018info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisapplication/pdfhttps://repositorio.cruzeirodosul.edu.br/handle/123456789/2012porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2021-05-21T12:30:38Zoai:repositorio.cruzeirodosul.edu.br:123456789/2012Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2021-05-21T12:30:38Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
title |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
spellingShingle |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil Lara, Larissa Mongruel Martins de Administração Hotelaria Economia Hotéis - Aspectos sociais Tecnologia - Aspectos sociais CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
title_full |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
title_fullStr |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
title_full_unstemmed |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
title_sort |
A capacidade de adaptação e transformação do setor hoteleiro convencional frente à hospedagem compartilhada no Brasil |
author |
Lara, Larissa Mongruel Martins de |
author_facet |
Lara, Larissa Mongruel Martins de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cunha, Sieglinde Kindl da http://lattes.cnpq.br/2056351159333574 |
dc.contributor.author.fl_str_mv |
Lara, Larissa Mongruel Martins de |
dc.subject.por.fl_str_mv |
Administração Hotelaria Economia Hotéis - Aspectos sociais Tecnologia - Aspectos sociais CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
topic |
Administração Hotelaria Economia Hotéis - Aspectos sociais Tecnologia - Aspectos sociais CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
In the contemporary world, new technologies bring about substantial changes in the structure of economic sectors. In this context, hospitality is one of the sectors constantly impacted and among the several transformations coming from the new technologies, stands out the shared lodging. Shared hosting platforms come as a new option for hosting travelers. In addition to options for overnight stays, this new scenario changes consumption patterns and lifestyles, directly affecting the conventional hotel sector. Every night, thousands of tourists choose not to stay in a hotel, instead they pay to stay in a stranger's residence, making their reservations through the on-line shared hosting platforms. Given this reality, this thesis aimed to analyze how business models of conventional hotels have been reacting to the new models of shared hosting in Brazil. This research was theoretically supported by the following approaches: sociotechnical theory and shared economics. According to the objectives of the thesis, this research is applied, descriptive and exploratory, with a qualitative approach. As for the technical procedures, it is characterized as a multiple cases study. The analysis of the data, obtained through in-depth interviews, in addition to the information collected in the documentary analysis, was made through content analysis, drawing the parallel between the theoretical reference and the data collected. This research defends the thesis that the advent of shared hosting affects the conventional hotel sector in Brazil, in order to promote the process of sociotechnical transition in the sector. After the analysis, it was evidenced that the hotel sector is not adaptable to the new technology, considering that its main actors are stabilized in the current regime. In addition to the shared hosting initially being perceived with incomprehension, the sector seeks regulations for its operation in the country. The results showed that the innovation system of the sector is in the predevelopment phase of the transition. The empirical findings revealed that both the obstacles and drivers and the functions of the innovation system directly influence the trajectory of the socio-technical transition of the conventional hotel sector. The indicators that most cause obstacles to the development of the sector are: the characteristics of the company, the external factors and the lack of legislation. The functions that most impact the process are: the development of knowledge, the diffusion of knowledge through networks and the creation of legitimacy. Thus, shared hosting has promoted changes throughout the sociotechnical system of the hotel sector in Brazil. It is also emphasized that this thesis has demonstrated the importance of working with the approach of sociotechnical theory in studies related to tourism. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018 2018 2021-04-29T00:41:17Z 2021-04-29T00:41:17Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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publishedVersion |
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https://repositorio.cruzeirodosul.edu.br/handle/123456789/2012 |
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https://repositorio.cruzeirodosul.edu.br/handle/123456789/2012 |
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por |
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info:eu-repo/semantics/openAccess |
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application/pdf |
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Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Administração UP |
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Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Administração UP |
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reponame:Repositório do Centro Universitário Braz Cubas instname:Centro Universitário Braz Cubas (CUB) instacron:CUB |
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Centro Universitário Braz Cubas (CUB) |
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Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
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