Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/1056 |
Resumo: | This dissertation aims to investigate the discursive practices disseminated on the Internet about authorship and plagiarism in graphic design, having as corpus newspaper reports and comments about three plagiarism cases, with national and international repercussion from 2010 to 2011, namely: Happy Drive campaign, created by Africa advertising agency in order to promote Grand Vitara, Suzuki (2010); the visual signature developed to represent the Olimpíadas Rio-2016 (2010/2011); and the "official" illustration created in honor of entrepreneur Steve Jobs, ex-CEO and founder of Apple, for his death (2011). The theoretical methodology is the French Discourse Analysis, which choice occurred due to the fact that it focuses on the discourses investigation from the historical, social and ideological analysis involving the subjects, considering the discursive events and the knowledge and power relationships that guide societies and manifest themselves in the language. In addition, it allows to understand the authorship as a complex phenomenon that plays important roles within certain discourses. This work is based mainly on the thinking of Michel Pêcheux and Michel Foucault, and the analyzes therein contained, in an analytic-comparative order, intend, therefore, to allow to understand which meaning effects emanate from the selected discursive practices. This work will also verify how the mass media, particularly the Internet, have important roles in the issue of plagiarism, since providing access to the publication, circulation and appropriation of content (lawfully or not), to promote the matting of discoursive practices that can contribute to improving the institutional discourses, even to outlining the relationship between knowledge and power able of controlling the discourse and/or to determine the "paternity" of creations. The results promote a reflection on the authorship and originality concepts in graphic design and reveal that the relationship between knowledge and power in this professional area, are sometimes determined by the "will to truth" emanating from the institutional discourses, or by the power relations emanating from discursive practices on the Internet, especially those arising from the bonds of affinity and identity established between subjects. Keywords: discourse analysis; authorship; plagiarism; graphic design. |
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Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na InternetAuthorship and “originality” in graphic design from the discourse analysis about plagiarism on the InternetAnálise do discursoAutoriaPlágioDesign gráficoCNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICAThis dissertation aims to investigate the discursive practices disseminated on the Internet about authorship and plagiarism in graphic design, having as corpus newspaper reports and comments about three plagiarism cases, with national and international repercussion from 2010 to 2011, namely: Happy Drive campaign, created by Africa advertising agency in order to promote Grand Vitara, Suzuki (2010); the visual signature developed to represent the Olimpíadas Rio-2016 (2010/2011); and the "official" illustration created in honor of entrepreneur Steve Jobs, ex-CEO and founder of Apple, for his death (2011). The theoretical methodology is the French Discourse Analysis, which choice occurred due to the fact that it focuses on the discourses investigation from the historical, social and ideological analysis involving the subjects, considering the discursive events and the knowledge and power relationships that guide societies and manifest themselves in the language. In addition, it allows to understand the authorship as a complex phenomenon that plays important roles within certain discourses. This work is based mainly on the thinking of Michel Pêcheux and Michel Foucault, and the analyzes therein contained, in an analytic-comparative order, intend, therefore, to allow to understand which meaning effects emanate from the selected discursive practices. This work will also verify how the mass media, particularly the Internet, have important roles in the issue of plagiarism, since providing access to the publication, circulation and appropriation of content (lawfully or not), to promote the matting of discoursive practices that can contribute to improving the institutional discourses, even to outlining the relationship between knowledge and power able of controlling the discourse and/or to determine the "paternity" of creations. The results promote a reflection on the authorship and originality concepts in graphic design and reveal that the relationship between knowledge and power in this professional area, are sometimes determined by the "will to truth" emanating from the institutional discourses, or by the power relations emanating from discursive practices on the Internet, especially those arising from the bonds of affinity and identity established between subjects. Keywords: discourse analysis; authorship; plagiarism; graphic design.Esta dissertação tem por objetivo a investigação das práticas discursivas veiculadas na Internet acerca da autoria e do plágio no design gráfico, tendo como corpus matérias jornalísticas e comentários que trataram de três casos de acusação de plágio, que repercutiram nacional e internacionalmente entre os anos de 2010 e 2011, a saber: a campanha Happy Drive, criada pela agência de publicidade Africa para promover o veículo Grand Vitara, da Suzuki (2010); a assinatura visual desenvolvida para representar as Olimpíadas Rio-2016 (2010/2011); e a ilustração “oficial” criada em homenagem ao empresário Steve Jobs, ex-CEO e fundador da Apple, na ocasião de sua morte (2011). O aparato teórico metodológico é o da Análise do Discurso francesa, cuja escolha se deu pelo fato de que o mesmo centra-se na investigação dos discursos a partir da análise dos aspectos históricos, sociais e ideológicos que envolvem os sujeitos, considerando os acontecimentos discursivos e as relações de saber e poder que dirigem as sociedades e se manifestam na linguagem. Além disso, permite compreender a autoria como um fenômeno complexo que desempenha importantes funções dentro de determinados discursos. Este trabalho fundamenta-se principalmente no pensamento dos autores Michel Pêcheux e Michel Foucault, e as análises nele contidas, de ordem analítico-comparativa, pretendem, portanto, compreender quais efeitos de sentidos emanam das práticas discursivas selecionadas. Este trabalho também verifica como as mídias de massa, em especial a Internet, exercem importantes papéis na questão do plágio, desde possibilitar o acesso à publicação, circulação e apropriação de conteúdos (de forma lícita ou não), de promover o entrelaçamento das práticas discursivas que podem concorrer para o aperfeiçoamento dos discursos institucionais, até a explicitação das relações de saber e poder capazes de controlar os discursos e/ou de determinar a “paternidade” das criações. Os resultados promovem uma reflexão sobre os conceitos de autoria e os efeitos de sentido da originalidade no design gráfico e revelam que as relações de saber e poder nesta área profissional, ora são determinadas pela “vontade de verdade” que emana dos discursos institucionais, ora pelas relações de força que emanam das práticas discursivas na Internet, principalmente, aquelas que decorrem dos laços de afinidade e identidade estabelecidos entre sujeitos. Palavras-chave: análise do discurso; autoria; plágio; design gráfico.Universidade de FrancaBrasilPós-GraduaçãoPrograma de Mestrado em LinguísticaUNIFRANFerreira, Fernando Aparecido3702551725696037http://lattes.cnpq.br/3702551725696037Assolini, Filomena Elaine Paiva8106220335279097http://lattes.cnpq.br/8106220335279097Momesso, Maria Regina8973020849570833http://lattes.cnpq.br/8973020849570833Zago, Ana Márcia2020-09-04T12:30:25Z2020-09-04T12:30:25Z2013-08-14info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfZAGO, Ana Márcia. Autoria e 'originalidade' no design gráfico a partir da análise dos discursos do plágio na internet. Franca, 2013. 148 f. Dissertação (Mestrado) - Universidade de Franca. 2013.https://repositorio.cruzeirodosul.edu.br/handle/123456789/1056porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2020-09-04T12:31:27Zoai:repositorio.cruzeirodosul.edu.br:123456789/1056Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2020-09-04T12:31:27Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet Authorship and “originality” in graphic design from the discourse analysis about plagiarism on the Internet |
title |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet |
spellingShingle |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet Zago, Ana Márcia Análise do discurso Autoria Plágio Design gráfico CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
title_short |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet |
title_full |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet |
title_fullStr |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet |
title_full_unstemmed |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet |
title_sort |
Autoria e “originalidade” no design gráfico a partir da análise dos discursos do plágio na Internet |
author |
Zago, Ana Márcia |
author_facet |
Zago, Ana Márcia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Ferreira, Fernando Aparecido 3702551725696037 http://lattes.cnpq.br/3702551725696037 Assolini, Filomena Elaine Paiva 8106220335279097 http://lattes.cnpq.br/8106220335279097 Momesso, Maria Regina 8973020849570833 http://lattes.cnpq.br/8973020849570833 |
dc.contributor.author.fl_str_mv |
Zago, Ana Márcia |
dc.subject.por.fl_str_mv |
Análise do discurso Autoria Plágio Design gráfico CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
topic |
Análise do discurso Autoria Plágio Design gráfico CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA |
description |
This dissertation aims to investigate the discursive practices disseminated on the Internet about authorship and plagiarism in graphic design, having as corpus newspaper reports and comments about three plagiarism cases, with national and international repercussion from 2010 to 2011, namely: Happy Drive campaign, created by Africa advertising agency in order to promote Grand Vitara, Suzuki (2010); the visual signature developed to represent the Olimpíadas Rio-2016 (2010/2011); and the "official" illustration created in honor of entrepreneur Steve Jobs, ex-CEO and founder of Apple, for his death (2011). The theoretical methodology is the French Discourse Analysis, which choice occurred due to the fact that it focuses on the discourses investigation from the historical, social and ideological analysis involving the subjects, considering the discursive events and the knowledge and power relationships that guide societies and manifest themselves in the language. In addition, it allows to understand the authorship as a complex phenomenon that plays important roles within certain discourses. This work is based mainly on the thinking of Michel Pêcheux and Michel Foucault, and the analyzes therein contained, in an analytic-comparative order, intend, therefore, to allow to understand which meaning effects emanate from the selected discursive practices. This work will also verify how the mass media, particularly the Internet, have important roles in the issue of plagiarism, since providing access to the publication, circulation and appropriation of content (lawfully or not), to promote the matting of discoursive practices that can contribute to improving the institutional discourses, even to outlining the relationship between knowledge and power able of controlling the discourse and/or to determine the "paternity" of creations. The results promote a reflection on the authorship and originality concepts in graphic design and reveal that the relationship between knowledge and power in this professional area, are sometimes determined by the "will to truth" emanating from the institutional discourses, or by the power relations emanating from discursive practices on the Internet, especially those arising from the bonds of affinity and identity established between subjects. Keywords: discourse analysis; authorship; plagiarism; graphic design. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-08-14 2020-09-04T12:30:25Z 2020-09-04T12:30:25Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
ZAGO, Ana Márcia. Autoria e 'originalidade' no design gráfico a partir da análise dos discursos do plágio na internet. Franca, 2013. 148 f. Dissertação (Mestrado) - Universidade de Franca. 2013. https://repositorio.cruzeirodosul.edu.br/handle/123456789/1056 |
identifier_str_mv |
ZAGO, Ana Márcia. Autoria e 'originalidade' no design gráfico a partir da análise dos discursos do plágio na internet. Franca, 2013. 148 f. Dissertação (Mestrado) - Universidade de Franca. 2013. |
url |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/1056 |
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por |
language |
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info:eu-repo/semantics/openAccess |
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dc.publisher.none.fl_str_mv |
Universidade de Franca Brasil Pós-Graduação Programa de Mestrado em Linguística UNIFRAN |
publisher.none.fl_str_mv |
Universidade de Franca Brasil Pós-Graduação Programa de Mestrado em Linguística UNIFRAN |
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reponame:Repositório do Centro Universitário Braz Cubas instname:Centro Universitário Braz Cubas (CUB) instacron:CUB |
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Centro Universitário Braz Cubas (CUB) |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
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bibli@brazcubas.edu.br |
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