Fatores influenciadores da efetividade do planejamento e execução da estratégia em empresas brasileiras de pequeno e médio porte: estudo de casos múltiplos

• Autor(a) principal: Postiga, Jorge Luiz Boratto
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3016
• topic: Planejamento estratégico; Estratégia; Pequenas e médias empresas; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This research’s objective is to analyse factors that influence the effectiveness of strategic execution based on the predicted outcome during the construction of the strategic plan, in Brazilian small and midsize businesses. Due to the dynamism and complexity inherent in strategic planning, as well as perceived gaps in the theoretical literature, was suggested a theoretical scheme composed by four interactive classes to aim the effectiveness of strategic planning management: strategic plan quality, resources management, people management and strategic changes management. The verification of the proposed scheme occurred through a qualitative research compound of a study of multiple cases contemporary, with exploratory character and application of semi-structured interviews. The sampling, no probabilistic, was with intentional selection, whose adopted restrictions were: companies with similarity of strategic planning processes, similarity consultant to support this process implementation; similarity of geographic region and period for apply this process; and the degree of involvement in strategic planning by the interviewee. The sample group consisted of eight small and midsize enterprises, belonging to several working sectors, located in the metropolitan region of Curitiba and participants of a SEBRAE’s program, called FGA solution - Advanced Management Tool, between the years 2011 and 2014. The results not-prescriptive was satisfactory as it points to validate the proposed scheme and highlighted some factors that influence the effectiveness of implementing the strategies of the selected companies. At the end of this research, was suggested that the effective execution of a strategic planning requires an iterative process, with constant incremental adjustments, strong human intervention, procedural discipline and involvement from all organization’s areas, in an integrated way.