A sensualidade esquecida na experiência da moda íntima plus size

• Autor(a) principal: Fernandes, Elisama
• Data de Publicação: 2021
• Outros Autores: Mosko, Estefanie, Silveira, Myllena, Dall’Armi, Nátaly
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3900
• topic: Design de moda; TCC; Moda íntima; Moda íntima plus size; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The purpose of this project is to contribute to the achievement of raising the self-esteem of the plus size female audience. From this desire came the question: “How can fashion design contribute to raising the self-esteem of this audience? Based on research on the fashion industry and according to the Associação Brasil Plus Size (ABPS) (2021), the market segment aimed at this audience grew 21% in the last three years, at a higher speed during the pandemic, 10% a year until 2020. However, it still does not occupy the large space in the market, if compared to the revenue of the general clothing sector, according to Apex-Brasil Portal (2013). Barbosa et al (2011) assert that, with the expansion of capitalism and globalization, the female body has acquired new meanings around appearance, based on the interests of the consumer industry, even though the so-called ideal standard is not possible for most people. More deeply regarding the restrictions in the fashion universe, Bard (2013), points out that the possibility of fashion acting as a representation of identity is perceived in a marked way when it comes to consumers with sizes that escape the standard offered, most often limited in relation to the diversity of biotypes. To talk about the body is to talk about identification and a desire to be accepted. It is in this scenario that fashion is inserted, considering that it is from the body manifestations that this identification occurs. Bringing the agenda of sensuality forgotten by the plus size industry, Burla Box appeared, an intimate fashion brand, which has as its objectives: Development of business plans for plus size sensual intimate fashion, creation of a sensual lingerie collection for this audience, publishing of the collection for application on the web and research of product mix that the brand can work. Burla Box intends to value plus size women, who often feel excluded from the market of intimate and sensual fashion. By showing this fat woman how powerful and wonderful she is, regardless of her physical characteristics or the number on the scale. She is much more than that, she is sexy, sensual, and mainly desirable. Besides offering a product, along with it comes the unique experience inside a “box” pieces that were produced based on her own measurements. The intention is to make her feel special in some way when she opens her order. So the idea of being just a lingerie brand is outdated for Burla Box. It aims to provide a great finish in every detail of the piece through its seams, its colors enhance the personality of these great women, the fabrics were studied to provide not only elegance but also comfort, the trims were selected through criteria so as not to cause any discomfort to our customer when it comes time to enjoy her moment of feeling powerful. Women can have real bodies with cellulite, spots, stretch marks, flaccidity, and even so they can still be powerful and sensual in their lingerie.