REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , , |
Idioma: | eng |
Título da fonte: | Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
Texto Completo: | http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951 https://doi.org/10.1145/3466933.3466987 |
Resumo: | The advancement of information technology makes social media networks increasingly gain popularity and insertion in daily life aspects. Thus, the analysis of people?s opinions and habits is essential for many companies? modernization and survival. On social networks, people generally share their views and visit other peoples opinions about products, news, and trends, and the concept of "influential person" emerges. An influential person (or social media influencer) today is considered a marketing strategy. The Brazilian dairy industry has been standing out every year, and one of the promising areas is cheese production. The 2019 annual report<fn id="fn1">1 https://ablv.org.br/o-setor/relatorioablv/ </fn> by ABLV (Associação Brasileira da Indústria de Lácteos Longa Vida) indicates that there was an increase of 32% in liters of milk destined for cheese production in Brazil compared to 2009, which is greater than the percentage growth of milk UHT (26%). Intending to collect information from social networks to find influential people, who appreciate artisanal cheeses, and who can influence potential new consumers, this work presents REDIC, a proposal for analysis, recommendation, and content propagation network, considering the Brazilian artisanal cheese market. REDIC classifies the user?s content and interactions using ontologies and complex networks, deriving new relationships and allowing interconnecting information on different social networks. REDIC was developed to support the market research of artisanal cheeses in a renowned Brazilian agribusiness institution. The results obtained through feasibility studies showed that the solution allows the search for communities of digital influencers who talk about artisanal cheeses and the dissemination of information on the network |
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REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.Rede socialRecommendation SystemSocial Network AnalysisSNAOntologySocial NetworkQueijoProduto Derivado do LeiteInternetThe advancement of information technology makes social media networks increasingly gain popularity and insertion in daily life aspects. Thus, the analysis of people?s opinions and habits is essential for many companies? modernization and survival. On social networks, people generally share their views and visit other peoples opinions about products, news, and trends, and the concept of "influential person" emerges. An influential person (or social media influencer) today is considered a marketing strategy. The Brazilian dairy industry has been standing out every year, and one of the promising areas is cheese production. The 2019 annual report<fn id="fn1">1 https://ablv.org.br/o-setor/relatorioablv/ </fn> by ABLV (Associação Brasileira da Indústria de Lácteos Longa Vida) indicates that there was an increase of 32% in liters of milk destined for cheese production in Brazil compared to 2009, which is greater than the percentage growth of milk UHT (26%). Intending to collect information from social networks to find influential people, who appreciate artisanal cheeses, and who can influence potential new consumers, this work presents REDIC, a proposal for analysis, recommendation, and content propagation network, considering the Brazilian artisanal cheese market. REDIC classifies the user?s content and interactions using ontologies and complex networks, deriving new relationships and allowing interconnecting information on different social networks. REDIC was developed to support the market research of artisanal cheeses in a renowned Brazilian agribusiness institution. The results obtained through feasibility studies showed that the solution allows the search for communities of digital influencers who talk about artisanal cheeses and the dissemination of information on the networkNEDSON D. SOARES, Graduando, Universidade Federal de Juiz de ForaREGINA BRAGA, Universidade Federal de Juiz de ForaJOSÉ MARIA N. DAVID, Universidade Federal de Juiz de ForaKENNYA BEATRIZ SIQUEIRA, CNPGLTHALLYS S. NOGUEIRA, Estudante, Universidade Federal de Juiz de ForaEMERSON W. CAMPOS, Instituto Federal Sudeste de Minas Gerais.SOARES, N. D.BRAGA, R.DAVID, J. M. N.SIQUEIRA, K. B.NOGUEIRA, T. S.CAMPOS. E. W.2021-10-01T12:01:42Z2021-10-01T12:01:42Z2021-10-012021Artigo em anais e proceedingsinfo:eu-repo/semantics/publishedVersionIn: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS, 17., 2021, Uberlândia. Proceedings... New York: Association for Computing Machinery, 2021.http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951https://doi.org/10.1145/3466933.3466987enginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa)instacron:EMBRAPA2021-10-01T12:01:50Zoai:www.alice.cnptia.embrapa.br:doc/1134951Repositório InstitucionalPUBhttps://www.alice.cnptia.embrapa.br/oai/requestcg-riaa@embrapa.bropendoar:21542021-10-01T12:01:50Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa)false |
dc.title.none.fl_str_mv |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
title |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
spellingShingle |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. SOARES, N. D. Rede social Recommendation System Social Network Analysis SNA Ontology Social Network Queijo Produto Derivado do Leite Internet |
title_short |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
title_full |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
title_fullStr |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
title_full_unstemmed |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
title_sort |
REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese. |
author |
SOARES, N. D. |
author_facet |
SOARES, N. D. BRAGA, R. DAVID, J. M. N. SIQUEIRA, K. B. NOGUEIRA, T. S. CAMPOS. E. W. |
author_role |
author |
author2 |
BRAGA, R. DAVID, J. M. N. SIQUEIRA, K. B. NOGUEIRA, T. S. CAMPOS. E. W. |
author2_role |
author author author author author |
dc.contributor.none.fl_str_mv |
NEDSON D. SOARES, Graduando, Universidade Federal de Juiz de Fora REGINA BRAGA, Universidade Federal de Juiz de Fora JOSÉ MARIA N. DAVID, Universidade Federal de Juiz de Fora KENNYA BEATRIZ SIQUEIRA, CNPGL THALLYS S. NOGUEIRA, Estudante, Universidade Federal de Juiz de Fora EMERSON W. CAMPOS, Instituto Federal Sudeste de Minas Gerais. |
dc.contributor.author.fl_str_mv |
SOARES, N. D. BRAGA, R. DAVID, J. M. N. SIQUEIRA, K. B. NOGUEIRA, T. S. CAMPOS. E. W. |
dc.subject.por.fl_str_mv |
Rede social Recommendation System Social Network Analysis SNA Ontology Social Network Queijo Produto Derivado do Leite Internet |
topic |
Rede social Recommendation System Social Network Analysis SNA Ontology Social Network Queijo Produto Derivado do Leite Internet |
description |
The advancement of information technology makes social media networks increasingly gain popularity and insertion in daily life aspects. Thus, the analysis of people?s opinions and habits is essential for many companies? modernization and survival. On social networks, people generally share their views and visit other peoples opinions about products, news, and trends, and the concept of "influential person" emerges. An influential person (or social media influencer) today is considered a marketing strategy. The Brazilian dairy industry has been standing out every year, and one of the promising areas is cheese production. The 2019 annual report<fn id="fn1">1 https://ablv.org.br/o-setor/relatorioablv/ </fn> by ABLV (Associação Brasileira da Indústria de Lácteos Longa Vida) indicates that there was an increase of 32% in liters of milk destined for cheese production in Brazil compared to 2009, which is greater than the percentage growth of milk UHT (26%). Intending to collect information from social networks to find influential people, who appreciate artisanal cheeses, and who can influence potential new consumers, this work presents REDIC, a proposal for analysis, recommendation, and content propagation network, considering the Brazilian artisanal cheese market. REDIC classifies the user?s content and interactions using ontologies and complex networks, deriving new relationships and allowing interconnecting information on different social networks. REDIC was developed to support the market research of artisanal cheeses in a renowned Brazilian agribusiness institution. The results obtained through feasibility studies showed that the solution allows the search for communities of digital influencers who talk about artisanal cheeses and the dissemination of information on the network |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-01T12:01:42Z 2021-10-01T12:01:42Z 2021-10-01 2021 |
dc.type.driver.fl_str_mv |
Artigo em anais e proceedings |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
In: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS, 17., 2021, Uberlândia. Proceedings... New York: Association for Computing Machinery, 2021. http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951 https://doi.org/10.1145/3466933.3466987 |
identifier_str_mv |
In: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS, 17., 2021, Uberlândia. Proceedings... New York: Association for Computing Machinery, 2021. |
url |
http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951 https://doi.org/10.1145/3466933.3466987 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
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Empresa Brasileira de Pesquisa Agropecuária (Embrapa) |
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EMBRAPA |
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EMBRAPA |
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Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
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Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
repository.name.fl_str_mv |
Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa) |
repository.mail.fl_str_mv |
cg-riaa@embrapa.br |
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