REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.

Detalhes bibliográficos
Autor(a) principal: SOARES, N. D.
Data de Publicação: 2021
Outros Autores: BRAGA, R., DAVID, J. M. N., SIQUEIRA, K. B., NOGUEIRA, T. S., CAMPOS. E. W.
Idioma: eng
Título da fonte: Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)
Texto Completo: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951
https://doi.org/10.1145/3466933.3466987
Resumo: The advancement of information technology makes social media networks increasingly gain popularity and insertion in daily life aspects. Thus, the analysis of people?s opinions and habits is essential for many companies? modernization and survival. On social networks, people generally share their views and visit other peoples opinions about products, news, and trends, and the concept of "influential person" emerges. An influential person (or social media influencer) today is considered a marketing strategy. The Brazilian dairy industry has been standing out every year, and one of the promising areas is cheese production. The 2019 annual report<fn id="fn1">1 https://ablv.org.br/o-setor/relatorioablv/ </fn> by ABLV (Associação Brasileira da Indústria de Lácteos Longa Vida) indicates that there was an increase of 32% in liters of milk destined for cheese production in Brazil compared to 2009, which is greater than the percentage growth of milk UHT (26%). Intending to collect information from social networks to find influential people, who appreciate artisanal cheeses, and who can influence potential new consumers, this work presents REDIC, a proposal for analysis, recommendation, and content propagation network, considering the Brazilian artisanal cheese market. REDIC classifies the user?s content and interactions using ontologies and complex networks, deriving new relationships and allowing interconnecting information on different social networks. REDIC was developed to support the market research of artisanal cheeses in a renowned Brazilian agribusiness institution. The results obtained through feasibility studies showed that the solution allows the search for communities of digital influencers who talk about artisanal cheeses and the dissemination of information on the network
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spelling REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.Rede socialRecommendation SystemSocial Network AnalysisSNAOntologySocial NetworkQueijoProduto Derivado do LeiteInternetThe advancement of information technology makes social media networks increasingly gain popularity and insertion in daily life aspects. Thus, the analysis of people?s opinions and habits is essential for many companies? modernization and survival. On social networks, people generally share their views and visit other peoples opinions about products, news, and trends, and the concept of "influential person" emerges. An influential person (or social media influencer) today is considered a marketing strategy. The Brazilian dairy industry has been standing out every year, and one of the promising areas is cheese production. The 2019 annual report<fn id="fn1">1 https://ablv.org.br/o-setor/relatorioablv/ </fn> by ABLV (Associação Brasileira da Indústria de Lácteos Longa Vida) indicates that there was an increase of 32% in liters of milk destined for cheese production in Brazil compared to 2009, which is greater than the percentage growth of milk UHT (26%). Intending to collect information from social networks to find influential people, who appreciate artisanal cheeses, and who can influence potential new consumers, this work presents REDIC, a proposal for analysis, recommendation, and content propagation network, considering the Brazilian artisanal cheese market. REDIC classifies the user?s content and interactions using ontologies and complex networks, deriving new relationships and allowing interconnecting information on different social networks. REDIC was developed to support the market research of artisanal cheeses in a renowned Brazilian agribusiness institution. The results obtained through feasibility studies showed that the solution allows the search for communities of digital influencers who talk about artisanal cheeses and the dissemination of information on the networkNEDSON D. SOARES, Graduando, Universidade Federal de Juiz de ForaREGINA BRAGA, Universidade Federal de Juiz de ForaJOSÉ MARIA N. DAVID, Universidade Federal de Juiz de ForaKENNYA BEATRIZ SIQUEIRA, CNPGLTHALLYS S. NOGUEIRA, Estudante, Universidade Federal de Juiz de ForaEMERSON W. CAMPOS, Instituto Federal Sudeste de Minas Gerais.SOARES, N. D.BRAGA, R.DAVID, J. M. N.SIQUEIRA, K. B.NOGUEIRA, T. S.CAMPOS. E. W.2021-10-01T12:01:42Z2021-10-01T12:01:42Z2021-10-012021Artigo em anais e proceedingsinfo:eu-repo/semantics/publishedVersionIn: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS, 17., 2021, Uberlândia. Proceedings... New York: Association for Computing Machinery, 2021.http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951https://doi.org/10.1145/3466933.3466987enginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa)instacron:EMBRAPA2021-10-01T12:01:50Zoai:www.alice.cnptia.embrapa.br:doc/1134951Repositório InstitucionalPUBhttps://www.alice.cnptia.embrapa.br/oai/requestcg-riaa@embrapa.bropendoar:21542021-10-01T12:01:50Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa)false
dc.title.none.fl_str_mv REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
title REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
spellingShingle REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
SOARES, N. D.
Rede social
Recommendation System
Social Network Analysis
SNA
Ontology
Social Network
Queijo
Produto Derivado do Leite
Internet
title_short REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
title_full REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
title_fullStr REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
title_full_unstemmed REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
title_sort REDIC: Recommendation of Digital Influencers of Brazilian artisanal cheese.
author SOARES, N. D.
author_facet SOARES, N. D.
BRAGA, R.
DAVID, J. M. N.
SIQUEIRA, K. B.
NOGUEIRA, T. S.
CAMPOS. E. W.
author_role author
author2 BRAGA, R.
DAVID, J. M. N.
SIQUEIRA, K. B.
NOGUEIRA, T. S.
CAMPOS. E. W.
author2_role author
author
author
author
author
dc.contributor.none.fl_str_mv NEDSON D. SOARES, Graduando, Universidade Federal de Juiz de Fora
REGINA BRAGA, Universidade Federal de Juiz de Fora
JOSÉ MARIA N. DAVID, Universidade Federal de Juiz de Fora
KENNYA BEATRIZ SIQUEIRA, CNPGL
THALLYS S. NOGUEIRA, Estudante, Universidade Federal de Juiz de Fora
EMERSON W. CAMPOS, Instituto Federal Sudeste de Minas Gerais.
dc.contributor.author.fl_str_mv SOARES, N. D.
BRAGA, R.
DAVID, J. M. N.
SIQUEIRA, K. B.
NOGUEIRA, T. S.
CAMPOS. E. W.
dc.subject.por.fl_str_mv Rede social
Recommendation System
Social Network Analysis
SNA
Ontology
Social Network
Queijo
Produto Derivado do Leite
Internet
topic Rede social
Recommendation System
Social Network Analysis
SNA
Ontology
Social Network
Queijo
Produto Derivado do Leite
Internet
description The advancement of information technology makes social media networks increasingly gain popularity and insertion in daily life aspects. Thus, the analysis of people?s opinions and habits is essential for many companies? modernization and survival. On social networks, people generally share their views and visit other peoples opinions about products, news, and trends, and the concept of "influential person" emerges. An influential person (or social media influencer) today is considered a marketing strategy. The Brazilian dairy industry has been standing out every year, and one of the promising areas is cheese production. The 2019 annual report<fn id="fn1">1 https://ablv.org.br/o-setor/relatorioablv/ </fn> by ABLV (Associação Brasileira da Indústria de Lácteos Longa Vida) indicates that there was an increase of 32% in liters of milk destined for cheese production in Brazil compared to 2009, which is greater than the percentage growth of milk UHT (26%). Intending to collect information from social networks to find influential people, who appreciate artisanal cheeses, and who can influence potential new consumers, this work presents REDIC, a proposal for analysis, recommendation, and content propagation network, considering the Brazilian artisanal cheese market. REDIC classifies the user?s content and interactions using ontologies and complex networks, deriving new relationships and allowing interconnecting information on different social networks. REDIC was developed to support the market research of artisanal cheeses in a renowned Brazilian agribusiness institution. The results obtained through feasibility studies showed that the solution allows the search for communities of digital influencers who talk about artisanal cheeses and the dissemination of information on the network
publishDate 2021
dc.date.none.fl_str_mv 2021-10-01T12:01:42Z
2021-10-01T12:01:42Z
2021-10-01
2021
dc.type.driver.fl_str_mv Artigo em anais e proceedings
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv In: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS, 17., 2021, Uberlândia. Proceedings... New York: Association for Computing Machinery, 2021.
http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951
https://doi.org/10.1145/3466933.3466987
identifier_str_mv In: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS, 17., 2021, Uberlândia. Proceedings... New York: Association for Computing Machinery, 2021.
url http://www.alice.cnptia.embrapa.br/alice/handle/doc/1134951
https://doi.org/10.1145/3466933.3466987
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)
instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa)
instacron:EMBRAPA
instname_str Empresa Brasileira de Pesquisa Agropecuária (Embrapa)
instacron_str EMBRAPA
institution EMBRAPA
reponame_str Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)
collection Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)
repository.name.fl_str_mv Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa)
repository.mail.fl_str_mv cg-riaa@embrapa.br
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