Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers.
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
Texto Completo: | http://www.alice.cnptia.embrapa.br/alice/handle/doc/1006275 |
Resumo: | To better understand consumer decision making processes while purchasing wine it is important to identify which attributes consumers actually rely on and how they perceive and weight them in order to reach a final decision.The aims of the present work were to identify motives underlying wine purchase decisions and to identify consumer segments with different drivers of wine purchase. One hundred and twenty seven Burgundy wine consumers were asked to complete a free listing task. Relevance of each category of elicited terms was estimated by Smith's and Cognitive saliency indices. Hierarchical cluster analysis was performed on individual Smith's saliency indices. In the free listing task, respondents listed an average of 5.6 terms, the minimum number per participant being 2and the maximum 11. The four categories with the highest saliency indices were Price, Production region, Wine type and Production year. Two consumer segments with different motives underlying their wine purchase decisions were identified. Cluster 1, mainly composed of young consumers, elicited Price, Production region, Food and wine pairing and Consumption context as the most salient motives, while Cluster 2, composed of older consumers, mentioned Production region, Price, Grape variety and Wine type as the most salient ones. |
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Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers.WineFree listing taskConsumer researchPurchase decisionPesquisa de consumoDecisão de compraVinhoTo better understand consumer decision making processes while purchasing wine it is important to identify which attributes consumers actually rely on and how they perceive and weight them in order to reach a final decision.The aims of the present work were to identify motives underlying wine purchase decisions and to identify consumer segments with different drivers of wine purchase. One hundred and twenty seven Burgundy wine consumers were asked to complete a free listing task. Relevance of each category of elicited terms was estimated by Smith's and Cognitive saliency indices. Hierarchical cluster analysis was performed on individual Smith's saliency indices. In the free listing task, respondents listed an average of 5.6 terms, the minimum number per participant being 2and the maximum 11. The four categories with the highest saliency indices were Price, Production region, Wine type and Production year. Two consumer segments with different motives underlying their wine purchase decisions were identified. Cluster 1, mainly composed of young consumers, elicited Price, Production region, Food and wine pairing and Consumption context as the most salient motives, while Cluster 2, composed of older consumers, mentioned Production region, Price, Grape variety and Wine type as the most salient ones.EMILIE GINON, BURGUNDY SCHOLL OF BUSINESS; GASTÓN ARES, UNIVERSIDAD DE LA REPÚBLICA, URUGUAY; SILVIE ISSANCHOU, CENTRE DES SCIENCES DU GOÛT ET DE L'ALIMENTATION; LÚCIA HELENA ESTEVES DOS SANTOS LABOISSIÈRE, CENTRE DES SCIENCES DU GOÛT ET DE L'ALIMENTATION; ROSIRES DELIZA, CTAA.GINON, E.ARES, G.ISSANCHOU, S.LABOISSIÈRE, L. H. E. dos SANTOSDELIZA, R.2018-05-11T00:40:05Z2018-05-11T00:40:05Z2015-01-2120142018-05-11T00:40:05Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleFood Research International, v. 62, p.860-867, aug., 2014.http://www.alice.cnptia.embrapa.br/alice/handle/doc/100627510.1016/j.foodres.2014.04.052enginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa)instacron:EMBRAPA2018-05-11T00:40:12Zoai:www.alice.cnptia.embrapa.br:doc/1006275Repositório InstitucionalPUBhttps://www.alice.cnptia.embrapa.br/oai/requestopendoar:21542018-05-11T00:40:12falseRepositório InstitucionalPUBhttps://www.alice.cnptia.embrapa.br/oai/requestcg-riaa@embrapa.bropendoar:21542018-05-11T00:40:12Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa)false |
dc.title.none.fl_str_mv |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
title |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
spellingShingle |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. GINON, E. Wine Free listing task Consumer research Purchase decision Pesquisa de consumo Decisão de compra Vinho |
title_short |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
title_full |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
title_fullStr |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
title_full_unstemmed |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
title_sort |
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers. |
author |
GINON, E. |
author_facet |
GINON, E. ARES, G. ISSANCHOU, S. LABOISSIÈRE, L. H. E. dos SANTOS DELIZA, R. |
author_role |
author |
author2 |
ARES, G. ISSANCHOU, S. LABOISSIÈRE, L. H. E. dos SANTOS DELIZA, R. |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
EMILIE GINON, BURGUNDY SCHOLL OF BUSINESS; GASTÓN ARES, UNIVERSIDAD DE LA REPÚBLICA, URUGUAY; SILVIE ISSANCHOU, CENTRE DES SCIENCES DU GOÛT ET DE L'ALIMENTATION; LÚCIA HELENA ESTEVES DOS SANTOS LABOISSIÈRE, CENTRE DES SCIENCES DU GOÛT ET DE L'ALIMENTATION; ROSIRES DELIZA, CTAA. |
dc.contributor.author.fl_str_mv |
GINON, E. ARES, G. ISSANCHOU, S. LABOISSIÈRE, L. H. E. dos SANTOS DELIZA, R. |
dc.subject.por.fl_str_mv |
Wine Free listing task Consumer research Purchase decision Pesquisa de consumo Decisão de compra Vinho |
topic |
Wine Free listing task Consumer research Purchase decision Pesquisa de consumo Decisão de compra Vinho |
description |
To better understand consumer decision making processes while purchasing wine it is important to identify which attributes consumers actually rely on and how they perceive and weight them in order to reach a final decision.The aims of the present work were to identify motives underlying wine purchase decisions and to identify consumer segments with different drivers of wine purchase. One hundred and twenty seven Burgundy wine consumers were asked to complete a free listing task. Relevance of each category of elicited terms was estimated by Smith's and Cognitive saliency indices. Hierarchical cluster analysis was performed on individual Smith's saliency indices. In the free listing task, respondents listed an average of 5.6 terms, the minimum number per participant being 2and the maximum 11. The four categories with the highest saliency indices were Price, Production region, Wine type and Production year. Two consumer segments with different motives underlying their wine purchase decisions were identified. Cluster 1, mainly composed of young consumers, elicited Price, Production region, Food and wine pairing and Consumption context as the most salient motives, while Cluster 2, composed of older consumers, mentioned Production region, Price, Grape variety and Wine type as the most salient ones. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014 2015-01-21 2018-05-11T00:40:05Z 2018-05-11T00:40:05Z 2018-05-11T00:40:05Z |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
Food Research International, v. 62, p.860-867, aug., 2014. http://www.alice.cnptia.embrapa.br/alice/handle/doc/1006275 10.1016/j.foodres.2014.04.052 |
identifier_str_mv |
Food Research International, v. 62, p.860-867, aug., 2014. 10.1016/j.foodres.2014.04.052 |
url |
http://www.alice.cnptia.embrapa.br/alice/handle/doc/1006275 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa) instacron:EMBRAPA |
instname_str |
Empresa Brasileira de Pesquisa Agropecuária (Embrapa) |
instacron_str |
EMBRAPA |
institution |
EMBRAPA |
reponame_str |
Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
collection |
Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
repository.name.fl_str_mv |
Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa) |
repository.mail.fl_str_mv |
cg-riaa@embrapa.br |
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