Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework.
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
Texto Completo: | http://www.alice.cnptia.embrapa.br/alice/handle/doc/1150393 https://doi.org/10.1080/10454446.2022.2033663 |
Resumo: | ABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments. |
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Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework.Carbono neutroCarbonoCarneAnimal brandingCarbonConsumer behaviorMarket segmentationMeatABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments.THELMA LUCCHESE-CHEUNG, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; LUIS KLUWE DE AGUIAR, HARPER ADAMS UNIVERSITY; LILIAN CUNHA DE LIMA, UNIVERSIDADE DE SÃO PAULO; EDUARDO EUGÊNIO SPERS, UNIVERSIDADE DE SÃO PAULO; FILIPE QUEVEDO-SILVA, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; FABIANA VILLA ALVES, CNPGC/ MINISTÉRIO DA AGRICULTURA, PECUÁRIA E ABASTERCIMENTO; ROBERTO GIOLO DE ALMEIDA, CNPGC.LUCCHESE-CHEUNG, T.AGUIAR, L. K. deLIMA, L. C. deSPERS, E. E.QUEVEDO-SILVA, F.ALVES, F. V.ALMEIDA, R. G. de2022-12-27T20:01:20Z2022-12-27T20:01:20Z2022-12-272021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleJournal of Food Products Marketing, v. 27, n. 8/9, p. 384-398, 2021.http://www.alice.cnptia.embrapa.br/alice/handle/doc/1150393https://doi.org/10.1080/10454446.2022.2033663enginfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa)instacron:EMBRAPA2022-12-27T20:01:20Zoai:www.alice.cnptia.embrapa.br:doc/1150393Repositório InstitucionalPUBhttps://www.alice.cnptia.embrapa.br/oai/requestopendoar:21542022-12-27T20:01:20falseRepositório InstitucionalPUBhttps://www.alice.cnptia.embrapa.br/oai/requestcg-riaa@embrapa.bropendoar:21542022-12-27T20:01:20Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa)false |
dc.title.none.fl_str_mv |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
title |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
spellingShingle |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. LUCCHESE-CHEUNG, T. Carbono neutro Carbono Carne Animal branding Carbon Consumer behavior Market segmentation Meat |
title_short |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
title_full |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
title_fullStr |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
title_full_unstemmed |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
title_sort |
Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework. |
author |
LUCCHESE-CHEUNG, T. |
author_facet |
LUCCHESE-CHEUNG, T. AGUIAR, L. K. de LIMA, L. C. de SPERS, E. E. QUEVEDO-SILVA, F. ALVES, F. V. ALMEIDA, R. G. de |
author_role |
author |
author2 |
AGUIAR, L. K. de LIMA, L. C. de SPERS, E. E. QUEVEDO-SILVA, F. ALVES, F. V. ALMEIDA, R. G. de |
author2_role |
author author author author author author |
dc.contributor.none.fl_str_mv |
THELMA LUCCHESE-CHEUNG, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; LUIS KLUWE DE AGUIAR, HARPER ADAMS UNIVERSITY; LILIAN CUNHA DE LIMA, UNIVERSIDADE DE SÃO PAULO; EDUARDO EUGÊNIO SPERS, UNIVERSIDADE DE SÃO PAULO; FILIPE QUEVEDO-SILVA, UNIVERSIDADE FEDERAL DE MATO GROSSO DO SUL; FABIANA VILLA ALVES, CNPGC/ MINISTÉRIO DA AGRICULTURA, PECUÁRIA E ABASTERCIMENTO; ROBERTO GIOLO DE ALMEIDA, CNPGC. |
dc.contributor.author.fl_str_mv |
LUCCHESE-CHEUNG, T. AGUIAR, L. K. de LIMA, L. C. de SPERS, E. E. QUEVEDO-SILVA, F. ALVES, F. V. ALMEIDA, R. G. de |
dc.subject.por.fl_str_mv |
Carbono neutro Carbono Carne Animal branding Carbon Consumer behavior Market segmentation Meat |
topic |
Carbono neutro Carbono Carne Animal branding Carbon Consumer behavior Market segmentation Meat |
description |
ABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021 2022-12-27T20:01:20Z 2022-12-27T20:01:20Z 2022-12-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
Journal of Food Products Marketing, v. 27, n. 8/9, p. 384-398, 2021. http://www.alice.cnptia.embrapa.br/alice/handle/doc/1150393 https://doi.org/10.1080/10454446.2022.2033663 |
identifier_str_mv |
Journal of Food Products Marketing, v. 27, n. 8/9, p. 384-398, 2021. |
url |
http://www.alice.cnptia.embrapa.br/alice/handle/doc/1150393 https://doi.org/10.1080/10454446.2022.2033663 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) instname:Empresa Brasileira de Pesquisa Agropecuária (Embrapa) instacron:EMBRAPA |
instname_str |
Empresa Brasileira de Pesquisa Agropecuária (Embrapa) |
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EMBRAPA |
institution |
EMBRAPA |
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Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
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Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) |
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Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice) - Empresa Brasileira de Pesquisa Agropecuária (Embrapa) |
repository.mail.fl_str_mv |
cg-riaa@embrapa.br |
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